MBA Luxury and International Brand Management
ISCOM's core offering is a 5-year "Grande École" program, designed...
Bachelor in Digital Communication & Marketing
Paris, Lyon, Lille, Bordeaux, Toulouse, Montpellier, Rouen, Nice
INTAKE: September
Program Overview
The Bachelor in Digital Communication & Marketing at ISCOM (Institut Supérieur de Communication et de Publicité), France, is a cutting-edge undergraduate program designed to equip students with the skills and knowledge required to excel in the fast-paced world of digital media and marketing strategy. In an era where brands are built and communicated online, this program prepares future professionals to design, implement, and manage integrated digital marketing campaigns. With a strong emphasis on digital innovation, social media strategy, and data-driven marketing, the program is ideal for students aspiring to work in tech-savvy industries, start-ups, digital agencies, or international marketing teams.
Curriculum: The curriculum is crafted to offer a complete view of the digital communication landscape. Early stages of the program introduce core principles in digital marketing, social media management, web and mobile strategy, SEO/SEM, and online consumer behavior. As students advance, they delve into performance marketing, e-commerce strategy, data analytics, content marketing, and digital brand development. The program places strong emphasis on practical skills, including CRM tools, email marketing automation, Google Analytics, digital advertising platforms, and CMS systems. Through project-based learning, students work on real digital campaigns, engage in hackathons, and create omnichannel strategies for real or simulated brands, developing a robust digital skill set.
Research Focus: While rooted in professional training, the program integrates a forward-thinking research approach. Students investigate emerging trends in AI-driven marketing, digital ethics, influencer marketing, data privacy, and consumer engagement. Applied research is encouraged through collaborative group projects, competitive brand analysis, UX/UI assessments, and trend forecasting. ISCOM fosters creative research opportunities during “Audacity Week” and thematic workshops, where students tackle real-world challenges using both analytical tools and strategic storytelling. These experiences help students gain insight into evolving digital behaviors and anticipate future shifts in the marketing landscape.
Industry Engagement: ISCOM has built a strong reputation for linking academic training with professional practice, especially in the digital space. Students benefit from a wide range of internships, digital agency collaborations, and brand strategy challenges through ISCOM’s network of over 4,000 partner companies. Leading digital firms and marketing tech companies actively contribute to the program via mentorship, guest lectures, live briefs, and portfolio reviews. This hands-on exposure ensures students not only gain technical expertise but also build a digital-first mindset aligned with the expectations of today’s communication and marketing industries.
Global Perspective: The Bachelor in Digital Communication & Marketing offers a distinctly international outlook, preparing students for global careers. With over 100 partner universities across Europe, Asia, and the Americas, students have access to exchange semesters, international internships, and bilingual learning pathways. Courses in English allow for better integration of international students and facilitate learning in multicultural teams. Modules on global digital marketing, intercultural online engagement, and international brand communication provide deep insights into cross-border strategies. Students also participate in global innovation labs and digital marketing competitions, reinforcing their ability to adapt digital strategies for diverse global audiences.
Location
Paris, Lyon, Lille, Bordeaux, Toulouse, Montpellier, Rouen, Nice
Score
IELTS 6
Tuition Fee
€ 8500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
The Institut Supérieur de Communication et Publicité (ISCOM) is promoting academic excellence and cultural diversity by offering various financial support options and scholarships to international students. Understanding the financial challenges of studying abroad, ISCOM provides access to merit-based and need-based assistance, along with guidance for securing external funding opportunities.
Merit-Based Scholarships: ISCOM offers merit scholarships to high-achieving international students who demonstrate exceptional academic performance, leadership potential, and a strong motivation for pursuing a career in communication. These scholarships are awarded based on academic transcripts, letters of recommendation, and personal statements submitted during the application process. Successful candidates may receive partial tuition fee waivers or discounts.
Need-Based Financial Aid: While ISCOM is a private institution, it acknowledges the financial difficulties some international students may face. In specific cases, need-based financial support or payment flexibility options (such as installment plans) may be offered after evaluation of the student's financial situation and supporting documents.
Partner Institution Scholarships: International students coming through partner universities or exchange programs may be eligible for tuition fee reductions or special grants, depending on the terms of collaboration between ISCOM and the sending institution.
A Bachelor in Digital Communication & Marketing from ISCOM provides graduates with a highly sought-after skill set in navigating the complexities of the online world. This specialization prepares them for diverse and rapidly evolving roles in digital strategy, content, advertising, and analytics.
Digital Marketing Manager/Specialist: Responsible for developing, implementing, and managing overall digital marketing strategies across various channels, including websites, email, social media, and paid advertising. They analyze performance data to optimize campaigns.
Social Media Manager/Strategist: Manages an organization's presence on social media platforms. This involves creating engaging content, developing social media campaigns, community management, analyzing trends, and utilizing social listening tools.
SEO (Search Engine Optimization) Specialist: Works to improve a website's visibility on search engines organically. This includes keyword research, on-page and off-page optimization, technical SEO, and analyzing search performance to drive traffic.
SEM (Search Engine Marketing) Specialist / PPC (Pay-Per-Click) Specialist: Manages paid advertising campaigns on search engines (Google Ads, Bing Ads) and other digital platforms. They handle keyword bidding, ad copy creation, budget management, and performance optimization.
Content Marketing Manager/Strategist: Oversees the creation and distribution of valuable, relevant, and consistent content (blog posts, videos, infographics, e-books) to attract and retain a clearly defined audience, driving brand awareness and engagement.
E-commerce Manager: Focuses on the online sales aspect of a business. This includes managing e-commerce platforms, optimizing product listings, driving online traffic and conversions, and overseeing the entire online customer journey.
Web Analyst/Digital Analyst: Gathers, analyzes, and interprets data from websites and digital campaigns to provide insights into user behavior, campaign performance, and overall digital strategy effectiveness. They often use tools like Google Analytics.
Digital Project Manager: Oversees the planning, execution, and delivery of digital projects, such as website redesigns, app launches, or complex digital campaigns. They manage teams, timelines, budgets, and stakeholder communication.
UX/UI Designer (Digital Marketing Context): While primarily design roles, graduates with this specialization can apply their understanding of user experience and interface design to optimize websites, landing pages, and digital products for marketing goals and conversion rates.
Community Manager (Digital): Acts as the direct point of contact between a brand and its online community. They foster engagement, respond to inquiries, manage online reputation, and build strong relationships with customers and followers on digital platforms.
