MBA Luxury and International Brand Management
ISCOM's core offering is a 5-year "Grande École" program, designed...
Bachelor in International Communication
Paris, Lyon, Lille, Bordeaux, Toulouse, Montpellier, Rouen, Nice
INTAKE: September
Program Overview
The Bachelor in International Communication at ISCOM (Institut Supérieur de Communication et de Publicité), France, is a forward-thinking undergraduate program that prepares students to thrive in a globally connected, multicultural communication landscape. Designed for those aspiring to work across borders and industries, this program focuses on equipping students with the skills necessary to navigate international media environments, manage global brand identities, and craft strategic communication plans for diverse audiences. With a strong emphasis on cultural awareness, language fluency, and digital agility, the program is ideally suited for international students and those aiming for careers in multinational corporations, global agencies, or international NGOs.
Curriculum: The curriculum of the Bachelor in International Communication is designed to build strong theoretical foundations while fostering practical competencies in global communication. In the first year, students are introduced to marketing fundamentals, intercultural communication, media ecosystems, and international public relations. As the program progresses, learners explore advanced topics such as geopolitical communication, crisis communication, transmedia storytelling, international branding, and diplomacy in media. Courses are delivered in both English and French to promote bilingual proficiency. Practical modules cover campaign creation, digital content production, strategic planning, and multilingual communication, allowing students to gain hands-on experience through real-world projects, simulations, and cross-border collaborations.
Research Focus: While ISCOM places a strong emphasis on professional readiness, the Bachelor in International Communication also integrates applied research into its teaching model. Students are encouraged to explore topics such as global audience behavior, the impact of media in international conflicts, cultural semiotics, and the ethics of global advertising. Projects often involve comparative studies between countries and regions, allowing learners to critically assess international communication strategies. Special events like “Audacity Week” often feature international themes, where students collaborate on communication challenges related to global issues, enhancing their research and analytical capabilities.
Industry Engagement: ISCOM maintains close ties with the international communication industry, ensuring that students have ample opportunities for real-world experience. Through internships, agency projects, and business challenges, students work with multinational companies, global NGOs, and international media outlets. The school partners with over 4,000 companies, including names like L’Oréal, TBWA, and Danone. These collaborations allow students to develop global insights and build professional networks. Industry professionals frequently contribute to classes as guest lecturers or mentors, helping students stay current with global trends, technologies, and best practices in international communication.
Global Perspective: The Bachelor in International Communication at ISCOM is deeply rooted in internationalization. With over 100 partner universities worldwide and participation in programs like Erasmus+, students have access to exchange opportunities, double-degree pathways, and study abroad semesters. Courses in global marketing, international media law, intercultural management, and multilingual strategy ensure graduates possess a well-rounded, globally competent communication profile. The program’s emphasis on language learning, global citizenship, and international fieldwork enables students to build the cultural intelligence necessary for success in global roles. Events such as international conferences, global media workshops, and multicultural networking events further enhance their global exposure.
Location
Paris, Lyon, Lille, Bordeaux, Toulouse, Montpellier, Rouen, Nice
Score
IELTS 6
Tuition Fee
€ 8500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
The Institut Supérieur de Communication et Publicité (ISCOM) is promoting academic excellence and cultural diversity by offering various financial support options and scholarships to international students. Understanding the financial challenges of studying abroad, ISCOM provides access to merit-based and need-based assistance, along with guidance for securing external funding opportunities.
Merit-Based Scholarships: ISCOM offers merit scholarships to high-achieving international students who demonstrate exceptional academic performance, leadership potential, and a strong motivation for pursuing a career in communication. These scholarships are awarded based on academic transcripts, letters of recommendation, and personal statements submitted during the application process. Successful candidates may receive partial tuition fee waivers or discounts.
Need-Based Financial Aid: While ISCOM is a private institution, it acknowledges the financial difficulties some international students may face. In specific cases, need-based financial support or payment flexibility options (such as installment plans) may be offered after evaluation of the student's financial situation and supporting documents.
Partner Institution Scholarships: International students coming through partner universities or exchange programs may be eligible for tuition fee reductions or special grants, depending on the terms of collaboration between ISCOM and the sending institution.
A Bachelor in International Communication from ISCOM provides graduates with a unique blend of cross-cultural understanding, language proficiency, and strategic communication skills, making them highly versatile in a globalized job market.
International Communication Manager: These professionals develop and execute communication strategies for multinational corporations or organizations, ensuring consistent messaging across diverse cultural contexts and geographies. They manage global campaigns, internal communications, and external relations.
Global Brand Manager/Specialist: Focusing on the international recognition and perception of a brand, this role involves adapting brand messaging and marketing strategies for different international markets, understanding cultural nuances, and ensuring brand consistency worldwide.
Digital Marketing Specialist (International Focus): Graduates can specialize in crafting and implementing digital marketing strategies for global audiences. This includes managing international social media campaigns, multi-language SEO/SEA, localized content marketing, and analyzing global digital performance.
International Public Relations (PR) Consultant: Working for PR agencies or in-house for international companies, these consultants manage media relations across borders, handle global crisis communication, and build positive public image in diverse countries.
International Content Manager/Editor: This role involves creating, curating, and localizing content for various international platforms and audiences. They ensure that content resonates culturally while maintaining brand voice and objectives across different languages and regions.
Cross-Cultural Marketing Coordinator: Bridging the gap between marketing teams and international markets, this professional helps adapt marketing materials, campaigns, and product positioning to specific cultural preferences and regulatory requirements of different countries.
International Event Manager: Specializing in organizing and promoting events with an international scope, such as global conferences, trade shows, or product launches in various countries, ensuring effective communication and cultural sensitivity throughout.
Social Media Strategist (Global): Developing and executing social media strategies that engage diverse international communities, monitoring global trends, and managing online reputation across different platforms and cultural contexts.
External Relations Officer (International Organizations): Working for NGOs, governmental bodies, or international institutions, these professionals manage communications with international stakeholders, partners, and the public, often involving diplomacy and cross-cultural understanding.
Digital Transformation Consultant (International): Guiding businesses through their digital evolution with a focus on international markets. This involves advising on digital strategy, new technologies, and how to effectively communicate these changes globally.
