MBA Luxury and International Brand Management
ISCOM's core offering is a 5-year "Grande École" program, designed...
Bachelor in Brand Creation & Design
Paris, Lyon, Lille, Bordeaux, Toulouse, Montpellier, Nice
INTAKE: September
Program Overview
The Bachelor in Brand Creation & Design at ISCOM (Institut Supérieur de Communication et de Publicité), France, is an innovative undergraduate program tailored for students who aspire to shape brand identities through strategic design and creative communication. This program bridges the gap between creative design and brand strategy, preparing students to lead in fields such as art direction, graphic design, brand storytelling, and digital content creation. Located in some of France’s most design-forward cities, ISCOM offers a vibrant, collaborative learning environment where creativity meets strategic thinking. It is an ideal choice for international students and aspiring creatives looking to build a strong foundation in visual communication and branding on a global scale.
Curriculum: The curriculum of the Bachelor in Brand Creation & Design is immersive and multidisciplinary, blending artistic training with communication strategy. In the early years, students develop key design skills through modules in graphic design, typography, semiotics, and visual culture. As they progress, the program introduces strategic branding, creative direction, UX/UI principles, packaging design, and motion graphics. Technical proficiency is developed in tools such as Adobe Creative Suite, 3D design software, and digital illustration platforms. Throughout the program, students work on real-world projects involving logo creation, brand identity systems, campaign development, and storytelling across media. The curriculum also emphasizes project management, creative thinking, and design ethics, ensuring graduates are both conceptually strong and market-ready.
Research Focus: Though rooted in applied arts and design, the program fosters a culture of inquiry and experimentation. Students engage in research projects focused on brand psychology, consumer perception, visual trends, and sustainability in design. They are encouraged to explore how cultural, technological, and social factors influence design thinking. Research is often integrated into studio work, allowing students to test ideas through prototypes and user feedback. Events like “Audacity Week” provide opportunities for applied research on themes such as inclusive design, brand activism, and innovation in visual storytelling, promoting creativity backed by insight and relevance.
Industry Engagement: ISCOM’s deep connection to the design and branding industries ensures that students gain critical exposure to professional practice. With access to a network of over 4,000 partner companies, students participate in internships, collaborative design sprints, and brand identity workshops with agencies and global companies. Industry professionals serve as mentors, visiting faculty, and jury members for student projects. Partnerships with renowned design studios, creative agencies, and multinational brands enable students to receive real-time feedback and gain insight into evolving industry expectations. This hands-on experience builds a strong portfolio and helps students transition smoothly into creative roles after graduation.
Global Perspective: The Bachelor in Brand Creation & Design is inherently global in its approach, addressing international branding challenges and multicultural visual communication. ISCOM’s partnerships with over 100 universities worldwide offer students opportunities for exchange semesters and cross-border projects. Courses are often taught in English, with a focus on intercultural design strategies, global consumer trends, and transnational branding case studies. Students engage in international competitions, design expos, and creative collaborations with peers from around the world. This global dimension ensures that graduates are not only skilled designers but also culturally aware brand creators who can adapt to the needs of international markets.
Location
Paris, Lyon, Lille, Bordeaux, Toulouse, Montpellier, Nice
Score
IELTS 6
Tuition Fee
€ 8500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
The Institut Supérieur de Communication et Publicité (ISCOM) is promoting academic excellence and cultural diversity by offering various financial support options and scholarships to international students. Understanding the financial challenges of studying abroad, ISCOM provides access to merit-based and need-based assistance, along with guidance for securing external funding opportunities.
Merit-Based Scholarships: ISCOM offers merit scholarships to high-achieving international students who demonstrate exceptional academic performance, leadership potential, and a strong motivation for pursuing a career in communication. These scholarships are awarded based on academic transcripts, letters of recommendation, and personal statements submitted during the application process. Successful candidates may receive partial tuition fee waivers or discounts.
Need-Based Financial Aid: While ISCOM is a private institution, it acknowledges the financial difficulties some international students may face. In specific cases, need-based financial support or payment flexibility options (such as installment plans) may be offered after evaluation of the student's financial situation and supporting documents.
Partner Institution Scholarships: International students coming through partner universities or exchange programs may be eligible for tuition fee reductions or special grants, depending on the terms of collaboration between ISCOM and the sending institution.
A Bachelor in Brand Creation & Design from ISCOM equips graduates with a unique blend of strategic thinking, creative execution, and practical design skills, preparing them for specialized roles in branding, advertising, and visual communication.
Art Director: Responsible for the visual style and images for various media, including advertisements, magazines, product packaging, and film. They lead creative teams, oversee design projects, and ensure the visual identity aligns with brand strategy.
Graphic Designer (Brand Focus): Creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, or captivate consumers. This role often focuses on logos, brochures, advertisements, and overall brand collateral.
Brand Designer: Specializes in creating and maintaining the visual identity of brands, including logos, color palettes, typography, and visual guidelines. They ensure brand consistency across all touchpoints and contribute to brand storytelling through design.
Packaging Designer: Focuses on the visual and structural design of product packaging. This role combines creativity with an understanding of materials, functionality, and consumer appeal to create impactful and brand-aligned packaging solutions.
UI/UX Designer (User Interface/User Experience Designer): Designs user-friendly and aesthetically pleasing interfaces for websites, applications, and other digital products. They focus on the overall user experience, ensuring intuitive navigation and engaging visual elements.
Motion Graphic Designer: Creates animated graphics for web, television, film, and other media. This role is crucial for dynamic brand content, promotional videos, and interactive digital experiences.
Creative Director (Junior/Assistant): Works closely with Art Directors and Copywriters to develop creative concepts for advertising campaigns and brand initiatives. This role requires a strong understanding of both visual and strategic communication.
Visual Merchandiser (Brand & Retail): Develops and implements visual displays and layouts in retail environments to enhance brand image, attract customers, and drive sales. This combines design principles with an understanding of consumer psychology.
Content Creator (Visual Focus): Produces a wide range of visual content for brand communication, including photography, illustrations, infographics, and short videos for social media, websites, and marketing campaigns.
Brand Consultant (Design & Visual Strategy): Advises companies on their brand identity and visual strategy. They analyze market trends, conduct brand audits, and recommend design solutions to strengthen brand perception and market positioning.
