MBA Luxury and International Brand Management
ISCOM's core offering is a 5-year "Grande École" program, designed...
Bachelor in Events, Influence & Reputation
Paris, Lyon, Lille, Bordeaux, Toulouse, Montpellier, Rouen, Nice
INTAKE: September
Program Overview
The Bachelor in Events, Influence & Reputation at ISCOM (Institut Supérieur de Communication et de Publicité), France, is a specialized undergraduate program crafted to equip students with expertise in event strategy, influence marketing, and reputation management. With the rise of experiential marketing and digital influence, this program addresses the growing demand for professionals who can design and manage impactful events, shape public perception, and drive brand engagement. Ideal for international students and creative strategists, the program offers a unique blend of communication theory, public relations, event production, and influencer dynamics—all within a multicultural and innovation-driven environment.
Curriculum: The curriculum of the Bachelor in Events, Influence & Reputation is structured to offer both strategic and operational mastery. The early stages of the program build foundational knowledge in communication strategy, marketing principles, and event conceptualization. As students progress, they delve into subjects such as event planning and logistics, media relations, crisis communication, corporate image, social media influence, and stakeholder engagement. Practical modules include designing and managing large-scale events, working with influencers and digital creators, building reputation strategies, and mastering PR tools. Real-world simulations, case studies, and campaign planning enhance learning, while technical tools like event management software and digital analytics platforms prepare students for the demands of the industry.
Research Focus: While the program is practice-heavy, it emphasizes analytical thinking and research around influence trends, brand reputation, and event impact assessment. Students are encouraged to explore the psychology of influence, public sentiment analysis, and the evolution of event marketing in the digital age. Projects may include brand perception studies, influencer campaign analysis, and cross-cultural reputation comparisons. Special events like “Audacity Week” and themed workshops allow students to apply their research in real-time, addressing communication challenges for global companies and institutions through innovative, research-backed solutions.
Industry Engagement: ISCOM’s strong ties with the communication and event industries provide students with exceptional access to practical experiences. Through partnerships with leading event agencies, PR firms, and corporate communication departments, students engage in internships, brand challenges, and live event projects. Professionals from companies like Havas Events, LVMH, and BNP Paribas often participate in workshops, give guest lectures, and act as project mentors. These collaborations offer real-time feedback and expose students to the high standards and fast-paced nature of the event and influence sectors, ensuring they graduate with a robust portfolio and professional readiness.
Global Perspective: The Bachelor in Events, Influence & Reputation reflects ISCOM’s commitment to international education. With access to over 100 partner universities and global exchange programs, students gain international exposure through study abroad options and globally focused coursework. The program covers intercultural communication, global reputation management, and international event planning. Courses are taught in English and French, preparing students for multicultural environments and global audiences. Additionally, students often collaborate with peers from different countries on projects involving international influencers and cross-border campaigns, further enhancing their global insight and adaptability.
Location
Paris, Lyon, Lille, Bordeaux, Toulouse, Montpellier, Rouen, Nice
Score
IELTS 6
Tuition Fee
€ 8500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
The Institut Supérieur de Communication et Publicité (ISCOM) is promoting academic excellence and cultural diversity by offering various financial support options and scholarships to international students. Understanding the financial challenges of studying abroad, ISCOM provides access to merit-based and need-based assistance, along with guidance for securing external funding opportunities.
Merit-Based Scholarships: ISCOM offers merit scholarships to high-achieving international students who demonstrate exceptional academic performance, leadership potential, and a strong motivation for pursuing a career in communication. These scholarships are awarded based on academic transcripts, letters of recommendation, and personal statements submitted during the application process. Successful candidates may receive partial tuition fee waivers or discounts.
Need-Based Financial Aid: While ISCOM is a private institution, it acknowledges the financial difficulties some international students may face. In specific cases, need-based financial support or payment flexibility options (such as installment plans) may be offered after evaluation of the student's financial situation and supporting documents.
Partner Institution Scholarships: International students coming through partner universities or exchange programs may be eligible for tuition fee reductions or special grants, depending on the terms of collaboration between ISCOM and the sending institution.
A Bachelor in Events, Influence & Reputation from ISCOM provides graduates with a specialized skill set in strategic event management, public relations, and reputation building, making them highly valuable across various industries.
Event Manager/Coordinator: Plans, organizes, and executes a wide range of events, including corporate conferences, product launches, festivals, and charitable galas. This involves budget management, logistics, vendor relations, and ensuring smooth execution.
Public Relations (PR) Specialist/Manager: Manages the public image and perception of individuals, brands, or organizations. This includes media relations, writing press releases, managing PR campaigns, and handling crisis communication to maintain a positive reputation.
Influence Marketing Manager: Develops and implements strategies to leverage influencers (bloggers, YouTubers, social media personalities) to promote products, services, or messages. This involves identifying suitable influencers, managing campaigns, and measuring ROI.
E-reputation Manager/Community Manager: Monitors and manages an organization's online reputation across social media, forums, and review sites. They engage with online communities, respond to feedback, and mitigate negative sentiment to protect and enhance brand image.
Press Relations Officer: Serves as the primary contact for media inquiries, building relationships with journalists, pitching stories, and ensuring accurate and positive media coverage for their organization or clients.
Lobbyist/Public Affairs Specialist: Represents organizations or interest groups to influence public policy and government decisions. This involves strategic communication, stakeholder engagement, and advocating for specific causes or legislative changes.
Crisis Communication Specialist: Develops and implements communication plans to manage and mitigate negative public attention or crises that could damage an organization's reputation. This role requires quick thinking and strategic messaging.
Internal Communications Officer (Events & Engagement): Focuses on communicating with employees within an organization, often organizing internal events, creating engaging content, and fostering a positive workplace culture to support overall reputation.
Sponsorship Manager (Events): Identifies and secures sponsors for events, building mutually beneficial partnerships that provide funding or resources while offering exposure for sponsoring brands.
Head of Protocol/Guest Relations: Particularly relevant in large organizations, governmental bodies, or hospitality, this role manages official procedures, guest experiences, and VIP relations for events, ensuring seamless interactions and maintaining prestige.
