MBA Luxury and International Brand Management
ISCOM's core offering is a 5-year "Grande École" program, designed...
Bachelor in Marketing, Brand Strategy & Advertising
Paris, Lyon, Lille, Bordeaux, Toulouse, Montpellier, Rouen, Nice
INTAKE: September
Program Overview
The Bachelor in Marketing, Brand Strategy & Advertising at ISCOM (Institut Supérieur de Communication et de Publicité), France, is a comprehensive undergraduate program tailored to future professionals eager to shape and lead strategic marketing and advertising campaigns in a fast-evolving, digital-first global economy. The program is ideal for students passionate about branding, consumer behavior, and creative communication, offering a multidisciplinary approach that bridges marketing strategy, brand management, and creative advertising. Located in France’s most dynamic cities, ISCOM creates an immersive, industry-oriented environment where students are empowered to design impactful brand strategies and master both traditional and digital advertising tools for local and global markets.
Curriculum: The curriculum provides a strong foundation in marketing theories while integrating practical tools and real-world applications. In the initial semesters, students are introduced to the fundamentals of marketing, brand identity, consumer psychology, communication channels, and media planning. Advanced modules focus on advertising strategy, creative content development, digital marketing, campaign management, cross-channel branding, and performance analytics. Students gain hands-on experience in campaign conception, media buying, storytelling, and copywriting. Technical workshops in graphic design, digital tools, and video editing are also included. The curriculum encourages project-based learning and collaborative work, equipping students with essential skills to adapt to the dynamic demands of the marketing and advertising industry.
Research Focus: Although ISCOM emphasizes hands-on learning, the Bachelor in Marketing, Brand Strategy & Advertising integrates applied research into its structure. Students are guided to explore current issues in brand equity, advertising effectiveness, consumer insights, and marketing innovation. Projects may include case studies, trend analysis, competitor benchmarking, and digital campaign evaluations. The program encourages critical thinking through workshops and thematic events, such as “Audacity Week,” where students solve branding challenges and pitch strategies to real-world companies. This research-oriented approach fosters creativity that is both data-driven and strategically grounded.
Industry Engagement: ISCOM’s extensive industry network ensures that students are closely connected to the realities of the marketing and advertising professions. With more than 4,000 partner companies, students benefit from internships, live projects, agency visits, and brand challenges with renowned organizations such as Publicis, L’Oréal, and Ogilvy. Guest speakers, including CMOs, brand strategists, and media planners, regularly contribute to the program, bringing current industry trends directly into the classroom. These partnerships help students build strong professional portfolios, sharpen their creative and analytical skills, and develop a competitive edge in the global job market.
Global Perspective: The Bachelor in Marketing, Brand Strategy & Advertising offers a distinctly international dimension, aligning with ISCOM’s global mission. With over 100 academic partners worldwide, students have opportunities for exchange programs, international internships, and multicultural collaborations. Courses are taught in both English and French, fostering bilingual fluency and intercultural competence. Students explore global brand strategy, international consumer behavior, and cross-cultural marketing communication through dedicated modules. Global-facing workshops, multinational case studies, and the inclusion of international guest faculty ensure that graduates are well-prepared to manage brands in diverse cultural contexts and lead campaigns on a global scale.
Location
Paris, Lyon, Lille, Bordeaux, Toulouse, Montpellier, Rouen, Nice
Score
IELTS 6
Tuition Fee
€ 8500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
The Institut Supérieur de Communication et Publicité (ISCOM) is promoting academic excellence and cultural diversity by offering various financial support options and scholarships to international students. Understanding the financial challenges of studying abroad, ISCOM provides access to merit-based and need-based assistance, along with guidance for securing external funding opportunities.
Merit-Based Scholarships: ISCOM offers merit scholarships to high-achieving international students who demonstrate exceptional academic performance, leadership potential, and a strong motivation for pursuing a career in communication. These scholarships are awarded based on academic transcripts, letters of recommendation, and personal statements submitted during the application process. Successful candidates may receive partial tuition fee waivers or discounts.
Need-Based Financial Aid: While ISCOM is a private institution, it acknowledges the financial difficulties some international students may face. In specific cases, need-based financial support or payment flexibility options (such as installment plans) may be offered after evaluation of the student's financial situation and supporting documents.
Partner Institution Scholarships: International students coming through partner universities or exchange programs may be eligible for tuition fee reductions or special grants, depending on the terms of collaboration between ISCOM and the sending institution.
A Bachelor in Marketing, Brand Strategy & Advertising from ISCOM provides graduates with a robust foundation in understanding consumer behavior, crafting compelling brand narratives, and executing impactful advertising campaigns. This specialization prepares them for diverse and dynamic roles across the marketing and advertising ecosystem.
Marketing Manager/Executive: Responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services. This involves market research, strategic planning, budgeting, and performance analysis.
Brand Manager: Focuses on developing and maintaining a brand's identity, image, and market position. They oversee brand strategy, product development (from a branding perspective), marketing campaigns, and ensure brand consistency across all touchpoints.
Advertising Account Executive/Manager: Serves as the primary link between an advertising agency and its clients. They understand client needs, develop campaign strategies, manage budgets, and oversee the execution of advertising projects.
Media Planner/Buyer: Responsible for determining the most effective media channels (TV, radio, digital, print, outdoor) to reach target audiences for advertising campaigns, negotiating media placements, and optimizing media spend.
Digital Marketing Manager: Specializes in online marketing strategies, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, content marketing, email marketing, and analytics to drive digital presence and engagement.
Market Research Analyst: Gathers and analyzes data on consumer preferences, market trends, and competitor activities to help companies make informed decisions about product development, pricing, and marketing strategies.
Content Strategist/Manager: Develops and oversees the creation of engaging and relevant content (articles, videos, infographics, social media posts) that aligns with brand messaging and marketing objectives to attract and retain target audiences.
Strategic Planner (Advertising Agency): Acts as the voice of the consumer within an advertising agency. They conduct in-depth research, uncover consumer insights, and translate them into actionable strategies that inform creative development and campaign direction.
Product Marketing Manager: Focuses on the go-to-market strategy for a specific product or service, including messaging, positioning, launch plans, and ensuring sales enablement materials effectively communicate product value.
Campaign Manager: Oversees the entire lifecycle of marketing and advertising campaigns, from initial concept and strategy development to execution, tracking, and post-campaign analysis, ensuring objectives are met and ROI is optimized.
