MBA Luxury and International Brand Management
ISCOM's core offering is a 5-year "Grande École" program, designed...
Bachelor in Global Communication
Paris, Lyon, Lille, Bordeaux, Toulouse, Montpellier, Rouen, Nice
INTAKE: September
Program Overview
The Bachelor in Global Communication at ISCOM (Institut Supérieur de Communication et de Publicité), France, is a dynamic undergraduate program designed to prepare students for the ever-evolving world of international communication and media. Located in the heart of France’s most vibrant cities, ISCOM combines academic excellence with real-world learning experiences. This program empowers students to understand, manage, and innovate in global communication strategies, branding, digital media, and intercultural messaging. It is ideal for international students seeking to build a solid foundation in global marketing, media relations, and public communication within a multicultural context.
Curriculum: The curriculum is structured to provide a 360-degree view of communication careers. Early years delve into fundamental concepts like marketing foundations, branding, communication principles, and the digital revolution. As students progress, they can choose from various specializations, including international communication, digital transformation, influence and reputation, innovation and strategic planning, and creation. Key modules cover areas such as public relations, consumer behavior, global brand platforms, sectoral marketing, copywriting, and media training. The curriculum also integrates essential soft skills, professional ethics, and project management, ensuring graduates are well-rounded and adaptable. Many courses are taught in English, and there's a strong emphasis on practical skills like visual content creation, DTP, motion design, web design, and 360° communication campaign management.
Research Focus: While ISCOM is primarily a professional school with a strong emphasis on practical application, its pedagogical approach is underpinned by a continuous engagement with evolving industry trends and challenges. The institution encourages students and faculty to explore innovative communication strategies, particularly in areas like digital transformation, sustainable communication, and the impact of AI on the industry. This "doing" philosophy often manifests in applied research projects, challenges, and collaborations that address real-world communication issues for partner companies. The school also features a dedicated "Audacity Week" which often involves tracks focusing on international and climate-related communication challenges, encouraging students to develop research-backed creative solutions for global brands.
Industry Engagement: A cornerstone of ISCOM's success is its deep integration with the professional world. With over 4,000 corporate partners, ISCOM ensures students gain invaluable practical experience through mandatory internships, real-world projects, and collaborations with agencies and advertisers. Industry professionals are not only frequent guest speakers but also actively contribute to the faculty, providing students with direct insights into current trends and best practices. This strong network provides graduates with significant employment opportunities and a competitive edge in the job market. Notable partnerships include collaborations with major companies like Air France and engagements with various communication agencies.
Global Perspective: ISCOM places a significant emphasis on developing a global mindset in its students. This is achieved through several initiatives, including programs taught entirely in English, international pathways, and mandatory international internships. The school has over 100 international partners, facilitating student mobility through programs like Erasmus. Furthermore, courses like "Intercultural Management" and modules focusing on global marketing and international media are integral to the curriculum. The "Audacity Week" often includes tracks with an international focus, pushing students to analyze and strategize for global markets and diverse consumer behaviors.
Location
Paris, Lyon, Lille, Bordeaux, Toulouse, Montpellier, Rouen, Nice
Score
IELTS 6
Tuition Fee
€ 8500
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
The Institut Supérieur de Communication et Publicité (ISCOM) is promoting academic excellence and cultural diversity by offering various financial support options and scholarships to international students. Understanding the financial challenges of studying abroad, ISCOM provides access to merit-based and need-based assistance, along with guidance for securing external funding opportunities.
Merit-Based Scholarships: ISCOM offers merit scholarships to high-achieving international students who demonstrate exceptional academic performance, leadership potential, and a strong motivation for pursuing a career in communication. These scholarships are awarded based on academic transcripts, letters of recommendation, and personal statements submitted during the application process. Successful candidates may receive partial tuition fee waivers or discounts.
Need-Based Financial Aid: While ISCOM is a private institution, it acknowledges the financial difficulties some international students may face. In specific cases, need-based financial support or payment flexibility options (such as installment plans) may be offered after evaluation of the student's financial situation and supporting documents.
Partner Institution Scholarships: International students coming through partner universities or exchange programs may be eligible for tuition fee reductions or special grants, depending on the terms of collaboration between ISCOM and the sending institution.
raduates from ISCOM, particularly those with a Bachelor in Global Communication, are well-positioned for a diverse range of roles across various industries. Their comprehensive understanding of communication principles, digital trends, and international contexts makes them highly adaptable.
Communication Manager/Officer: This broad role involves managing an organization's internal and external communications, developing communication strategies, overseeing content creation, and maintaining brand image. Graduates can work in corporate communication departments, non-profits, or government bodies, often with an international scope.
Digital Marketing Specialist: With a strong emphasis on digital literacy, graduates can excel in roles focused on online presence. This includes managing social media campaigns, search engine optimization (SEO), content marketing, email marketing, and analyzing digital performance to drive brand awareness and engagement.
Public Relations (PR) Consultant/Manager: Professionals in this field manage the public perception of an individual, brand, or organization. This involves crafting press releases, managing media relations, crisis communication, and building positive relationships with stakeholders on a national or international scale.
Social Media Manager/Community Manager: Given the digital focus, graduates are well-suited to manage and grow online communities. This role involves developing social media strategies, creating engaging content, monitoring online conversations, and interacting with followers to build brand loyalty.
Advertising Account Executive/Manager: In an agency setting, this role involves managing client relationships, understanding their marketing needs, and overseeing advertising campaigns from concept to execution. A global communication background is particularly valuable for international accounts.
Brand Manager/Product Manager (Communication Aspect): These roles focus on developing and maintaining a brand's identity and market position. Graduates contribute to brand strategy, product launches, and ensuring consistent brand messaging across all communication channels, often in an international context.
Event Manager/Project Manager (Communication Events): Specializing in event communication, graduates can organize and execute a variety of events, from corporate conferences and product launches to public relations events and international exhibitions, ensuring effective communication and brand visibility.
Copywriter/Content Creator: For those with strong writing and creative skills, this role involves developing compelling written and visual content for various platforms, including websites, social media, advertisements, and marketing materials, tailored for diverse audiences.
Strategic Planner (Advertising/Communication Agency): This analytical role involves researching market trends, consumer insights, and competitive landscapes to develop strategic recommendations for communication campaigns. A global perspective is crucial for international market analysis.
International Communication Officer: Specifically leveraging the "Global Communication" aspect, this role focuses on managing communication across different cultures and regions for multinational corporations or international organizations. It requires strong cross-cultural understanding and multilingual capabilities.
