MBA Luxury and International Brand Management
ISCOM's core offering is a 5-year "Grande École" program, designed...
MBA Digital Creations, UX & Brand Experience
Paris, Lyon, Bordeaux, Toulouse, Lille, Nantes
INTAKE: Feb & Sept
Program Overview
This program is designed to provide a holistic view of communication careers, spanning traditional disciplines to cutting-edge innovations. The initial years lay a strong foundation in general culture, humanities, marketing, and core communication principles, alongside essential digital literacy. As students advance, they delve into specialized areas, with the final year often available in a work-study format (alternance), allowing for significant professional experience through apprenticeship or professionalization contracts. This structure ensures graduates are not only academically proficient but also highly experienced and readily employable.
Curriculum: The curriculum at ISCOM is meticulously designed to be both comprehensive and specialized, ensuring graduates are versatile and highly skilled. Early coursework covers fundamental subjects such as general culture, written and spoken French, English, marketing fundamentals, brand communication, media planning, and digital environments. In later years, students can choose from a range of specializations that align with key communication professions, including International Communication, Digital Transformation, Influence and Reputation, Innovation and Strategic Planning, and, pertinent to this query, Digital Creations, UX & Brand Experience. The curriculum heavily integrates professional challenges and mandatory internships, both in France and internationally, to provide hands-on experience within agencies, corporate communication departments, and various other communication structures.
Research Focus: While ISCOM primarily functions as an applied professional training institution, its pedagogical approach inherently encourages a form of applied research. Students engage in projects that demand in-depth market analysis, user behavior insights, and the development of strategic digital solutions. For the MBA Digital Creations, UX & Brand Experience, this involves extensive research into user needs, digital trends, design effectiveness, and the impact of user experience on brand perception. Although ISCOM does not operate as a traditional academic research university with dedicated departments publishing scholarly papers, its emphasis on real-world case studies, industry challenges, and forward-thinking projects contributes significantly to innovation and practical knowledge development within the digital communication, UX, and brand experience fields.
Industry Engagement: Industry engagement is a cornerstone of ISCOM's educational model. The institution maintains strong and systematic collaborations with major players in the communication and digital industries, including leading digital agencies, tech companies, and corporate innovation hubs. This is vividly demonstrated through the involvement of active industry professionals as faculty members, who bring contemporary practices and insights directly into the classroom. Furthermore, ISCOM facilitates numerous mandatory internships, professional challenges, and "micro-agency projects" where students work on real briefs for actual brands. These deep integrations with the professional world ensure that ISCOM's programs remain highly relevant and that its graduates are exceptionally well-prepared for the job market.
Global Perspective: ISCOM places a significant emphasis on fostering a global perspective, recognizing the interconnected nature of today's digital and communication landscape. This is reflected in various aspects of its programs: courses taught in English, dedicated international pathways, and mandatory international internships. Students are provided opportunities to participate in exchange programs or undertake internships abroad, allowing them to immerse themselves in diverse cultures and professional contexts. This exposure to varied markets, user behaviors, and cultural nuances is crucial for developing well-rounded digital communication professionals capable of operating effectively on a global scale.
Location
Paris, Lyon, Bordeaux, Toulouse, Lille, Nantes
Score
IELTS 6.5
Tuition Fee
€ 9000
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
The Institut Supérieur de Communication et Publicité (ISCOM) is promoting academic excellence and cultural diversity by offering various financial support options and scholarships to international students. Understanding the financial challenges of studying abroad, ISCOM provides access to merit-based and need-based assistance, along with guidance for securing external funding opportunities.
Merit-Based Scholarships: ISCOM offers merit scholarships to high-achieving international students who demonstrate exceptional academic performance, leadership potential, and a strong motivation for pursuing a career in communication. These scholarships are awarded based on academic transcripts, letters of recommendation, and personal statements submitted during the application process. Successful candidates may receive partial tuition fee waivers or discounts.
Need-Based Financial Aid: While ISCOM is a private institution, it acknowledges the financial difficulties some international students may face. In specific cases, need-based financial support or payment flexibility options (such as installment plans) may be offered after evaluation of the student's financial situation and supporting documents.
Partner Institution Scholarships: International students coming through partner universities or exchange programs may be eligible for tuition fee reductions or special grants, depending on the terms of collaboration between ISCOM and the sending institution.
Graduates of ISCOM's MBA Digital Creations, UX & Brand Experience are equipped with a highly sought-after blend of creative, technical, and strategic skills, making them ideal candidates for a diverse range of roles in the evolving digital landscape.
UX Designer (User Experience Designer): Creates intuitive and user-friendly digital products (websites, apps, software) by conducting user research, developing wireframes, prototypes, and ensuring optimal user flow.
UI Designer (User Interface Designer): Focuses on the visual and interactive elements of digital interfaces, ensuring they are aesthetically pleasing, consistent with brand identity, and easy to navigate.
Brand Experience Designer: Designs and optimizes the entire customer journey across all brand touchpoints, both digital and physical, to create seamless, memorable, and consistent brand interactions.
Digital Product Designer: Oversees the end-to-end design process for digital products, from conceptualization and user research to prototyping, testing, and collaborating with development teams.
Motion Designer (UX/UI focus): Specializes in creating animated graphics and interactive visual effects for digital interfaces, enhancing user engagement and brand storytelling within digital experiences.
Content Strategist (Digital/UX focus): Plans the creation, delivery, and governance of useful and usable content, ensuring it supports user goals and aligns with the overall brand experience.
Service Designer: Designs and improves holistic service experiences, encompassing all interactions between a brand and its customers across various channels, often with a significant digital component.
Digital Creative Director: Provides artistic and strategic leadership for digital projects, guiding teams to develop innovative and impactful digital campaigns, websites, and interactive experiences that reflect brand vision.
UX Researcher: Conducts in-depth research to understand user behaviors, needs, and motivations through methods like interviews, surveys, usability testing, and data analysis to inform design decisions.
Innovation Manager (Digital/Brand): Identifies emerging digital trends and technologies, then strategizes how to integrate them into brand experiences and digital products to drive innovation and competitive advantage.
