MBA Brand Identity, Graphic & Motion Design

Program Overview

ISCOM offers a comprehensive five-year "Grande École" program, structured to cover both Bachelor's and Master's levels. This program provides a 360-degree understanding of communication careers, spanning traditional and innovative domains. The initial years lay a strong foundation in general knowledge, humanities, marketing, and communication essentials, alongside digital literacy. Students then progress to specialized areas, with the final year often available in a work-study format (alternance) through apprenticeship or professionalization contracts, allowing for significant real-world professional immersion. ISCOM's pedagogical vision is rooted in "learning by doing," integrating theoretical instruction with practical scenarios supervised by experienced industry professionals.

Curriculum: The curriculum at ISCOM is meticulously designed to be both comprehensive and specialized, ensuring graduates are versatile and highly proficient. Early coursework covers fundamental subjects such as general culture, French language skills, English, marketing principles, brand communication, media planning, and digital environments. In the later years, students can opt for various specializations that align with key communication professions, including International Communication, Digital Transformation, Influence and Reputation, Innovation and Strategic Planning, and Creation & Brand Design. The curriculum heavily incorporates professional challenges and mandatory internships, both within France and internationally, to provide hands-on experience in agencies, corporate communication departments, and other communication structures.

Research Focus: While ISCOM is primarily an institution for applied professional training, its curriculum inherently promotes analytical thinking and deep industry insight, which can be viewed as a form of applied research. Students are engaged in projects that demand thorough market understanding, consumer behavior analysis, and the development of strategic communication plans. For instance, the MBA Brand Identity, Graphic & Motion Design necessitates a strong investigative component into design trends, audience perception, and the strategic application of visual and animated content. Although ISCOM does not operate as a traditional academic research institution with dedicated departments publishing scholarly papers, its emphasis on real-world case studies, industry competitions, and forward-looking projects drives innovation and practical knowledge creation within the communication and design fields.

Industry Engagement: Industry engagement is a foundational pillar of ISCOM's educational approach. The institution maintains strong, systematic collaborations with leading entities in the communication industry, including top advertising agencies, corporate communication departments, and professional associations. This close relationship is evident in the faculty, which comprises active industry professionals who bring contemporary practices and insights directly into the classroom. Furthermore, ISCOM facilitates numerous internships, professional challenges, and "micro-agency projects" where students tackle real briefs for actual brands. Partnerships, such as the one with Air France, and collaborations on industry awards, like the "Futur Prix DOOH," highlight ISCOM's deep integration with the professional world, ensuring its programs remain highly relevant and its graduates are exceptionally employable.

Global Perspective: ISCOM places considerable emphasis on fostering a global perspective, preparing students for the increasingly interconnected world of communication and design. This is reflected through programs taught in English, dedicated international pathways, and mandatory international internships. Students have opportunities to participate in exchange programs or undertake internships abroad, allowing them to immerse themselves in diverse cultures and professional contexts. Initiatives like "Audacity Week" at ISCOM often include tracks focused on understanding international markets and developing global campaigns, frequently guided by international experts. This exposure to varied markets, consumer behaviors, and cultural nuances is vital for cultivating well-rounded communication and design professionals capable of excelling on a global scale.