MBA Luxury and International Brand Management

ISCOM's core offering is a 5-year "Grande École" program, designed to immerse students in the multifaceted world of communication. The initial two years lay a foundational understanding in humanities, social sciences, marketing, and branding, complemented by hands-on projects and internships. From the third year onwards, students specialize in diverse areas such as Global Communication, Event Management, Digital Transformation, Strategic Planning & Advertising, Creation & Brand Design, and International Communication. The curriculum consistently integrates real-world scenarios, professional challenges, and extensive internship opportunities, ensuring graduates are well-prepared for dynamic communication careers.

Research Focus: Unlike traditional research universities, ISCOM's pedagogical approach is heavily geared towards professional application and industry relevance. Therefore, a prominent, independent academic research focus, in the conventional sense, is not a primary emphasis of the institution.

Industry Engagement: ISCOM stands out for its deep industry engagement. The school collaborates closely with over 2,000 partner companies, agencies, and media outlets, integrating their expertise directly into the curriculum. Professionals and company executives are actively involved in teaching, and students regularly participate in real-client projects, business games, and mandatory internships, allowing them to gain invaluable practical experience and build professional networks. A dedicated Careers and Employment hub further supports students in securing internships and facilitating their entry into the job market.

Global Perspective: ISCOM fosters a strong global perspective through various international initiatives. The institution maintains numerous partnerships with foreign schools across 32 countries, facilitating international mobility and exchange opportunities for its students. Specific programs, such as the Master BAC+5 in Alternance International Global Communications and the PGE Communication Internationale, are designed to cultivate an international understanding of the communication landscape, further enhanced by opportunities for international internships.

Postgraduate Entry Requirements

Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 55% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.

The Institut Supérieur de Communication et Publicité (ISCOM) is promoting academic excellence and cultural diversity by offering various financial support options and scholarships to international students. Understanding the financial challenges of studying abroad, ISCOM provides access to merit-based and need-based assistance, along with guidance for securing external funding opportunities.

Merit-Based Scholarships: ISCOM offers merit scholarships to high-achieving international students who demonstrate exceptional academic performance, leadership potential, and a strong motivation for pursuing a career in communication. These scholarships are awarded based on academic transcripts, letters of recommendation, and personal statements submitted during the application process. Successful candidates may receive partial tuition fee waivers or discounts.

Need-Based Financial Aid: While ISCOM is a private institution, it acknowledges the financial difficulties some international students may face. In specific cases, need-based financial support or payment flexibility options (such as installment plans) may be offered after evaluation of the student's financial situation and supporting documents.

Partner Institution Scholarships: International students coming through partner universities or exchange programs may be eligible for tuition fee reductions or special grants, depending on the terms of collaboration between ISCOM and the sending institution.

A degree from ISCOM opens doors to a diverse range of career opportunities across various sectors. 

Marketing and Communication Manager: Overseeing branding, promotional activities, and overall communication strategies for companies.

Strategic Planner: Developing communication and advertising strategies based on market research and consumer insights.

Digital Project Manager: Managing digital campaigns, website development, and online presence for brands.

Community Manager / Social Media Manager: Building and maintaining online communities, managing social media channels, and engaging with audiences.

Press Officer / Public Relations Consultant: Managing media relations, crafting press releases, and shaping public perception for clients or organizations.

Event Project Manager: Planning, organizing, and executing various events, from corporate gatherings to public relations initiatives.

Artistic Director / Brand Designer: Conceptualizing and creating visual identities, advertising campaigns, and overall brand aesthetics.

Brand Content Manager: Developing compelling content strategies across various platforms to enhance brand storytelling and engagement.

International Account Manager: Managing client relationships and communication strategies on a global scale.

UX Designer / Digital Planner: Focusing on user experience in digital interfaces and planning user-centric digital strategies.