MSc Brand and Marketing Management
The MSc in Brand and Marketing Management is a full-time program, typically completed i...
MSc Brand and Marketing Management
Berlin
INTAKE: September
Program Overview
ICN Business School's campus in Berlin, Germany, offers a one-year Master of Science (MSc) in Brand and Marketing Management. This program is specifically designed for students who have already completed a four-year bachelor's degree, allowing them to fast-track their postgraduate education. The program is an integral part of ICN's unique ARTEM (Art, Technology, Management) philosophy, which fosters a transdisciplinary and creative approach to business education. Taught entirely in English, the program's objective is to provide students with the skills and knowledge to manage brand equity and implement marketing strategies in a digital and international context. As a "Grande École" program, it is highly regarded and is recognized by the French government and accredited by the Conférence des Grandes Écoles (CGE).
Curriculum: The one-year curriculum is intensive and focused, designed for students with a prior foundation in business. It covers a range of advanced topics essential for modern marketing and brand management. The program includes modules on Consumer Psychology and Market Research, Branding in the Social Media Era, Offering Management in the Digital Era, and Marketing Intelligence and Brand Analytics. Students also participate in ICN's innovative "CreaCtive" challenges, which are project-based and aim to foster creativity and problem-solving skills by integrating art, technology, and management. A key component of the program is the final semester, which is dedicated to a professional experience, such as a company-based research project or an internship, allowing students to apply their knowledge in a real-world setting.
Research Focus: The research focus of the one-year MSc in Brand and Marketing Management is on applied, practical research. The program's ARTEM philosophy encourages students to deconstruct and rethink traditional business models. The curriculum is structured to train students in research methodologies and data analytics, which they then use to complete a company-based research project. This hands-on approach ensures that graduates are not only knowledgeable about marketing theory but are also capable of conducting research that generates meaningful insights and contributes to sustainable business practices.
Industry Engagement: Industry engagement is a central pillar of the ICN experience, and the one-year MSc program is no exception. The program is highly professional, with courses often taught by industry experts. The school leverages its network of nearly 150 partner companies to provide students with valuable opportunities. This includes career forums, networking events, and, most importantly, the mandatory professional experience in the final semester. The company-based projects and internships are vital for students to gain practical experience, build their professional network, and enhance their employability before they graduate.
Global Perspective: A global perspective is woven into the fabric of ICN Business School. The one-year MSc in Brand and Marketing Management is taught in English, attracting a diverse international student body and fostering a multicultural learning environment. The program's content is designed to train professionals to manage brand equity and implement marketing strategies in a multicultural and international context. The school's presence in a major European capital like Berlin, along with its campuses in Paris and Nancy and its network of international university partners, provides students with ample opportunities for international exposure. This experience prepares graduates to work effectively in a globalized business world.
Location
Berlin
Score
IELTS 6
Tuition Fee
Euro 13000
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 75 or higher.
- TOEIC (Test of English for International Communication): Overall score of 750 or higher.
- DET (Duolingo English Test): Overall score of 105 or higher.
- Cambridge: FCE (First Certificate in English) branded as B2 First.
ICN Business School, Germany is promoting global education by supporting talented and motivated international students through a range of merit-based and need-based scholarships. These scholarships are designed to ease the financial burden and encourage diversity within its student body, especially at the Berlin campus.
ICN Academic Excellence Scholarships: This scholarship is awarded to outstanding international students with an excellent academic track record and strong motivation. It is available for students applying to Bachelor’s, Master in Management (MiM), and MSc programs. The amount varies depending on the academic profile, motivation letter, and potential contribution to the ICN community.
Early Bird Scholarship: International students who apply and confirm their admission early in the application cycle are eligible for a tuition fee discount. This scholarship encourages early planning and timely application submission.
Need-Based Financial Aid: ICN offers limited financial assistance based on the financial needs of students. Applicants are required to submit proof of financial hardship, along with supporting documents. This aid is considered on a case-by-case basis and may partially cover tuition fees.
Alumni & Partner University Scholarships: Students from ICN’s partner universities or referred by ICN alumni networks may be eligible for special grants or tuition reductions. These are designed to foster academic collaboration and reward students coming from ICN’s global education network.
Graduates of the one-year MSc in Brand and Marketing Management from ICN Business School are highly sought after for a variety of specialized marketing roles. The program’s fast-track, intensive curriculum, which is built on the unique ARTEM philosophy, provides a strong foundation in brand strategy, digital marketing, and innovation.
Brand Manager: This is a core career path for graduates, involving the strategic development and management of a brand's identity, public perception, and market position across all channels.
Digital Marketing Manager: With the program’s strong emphasis on digital marketing, graduates are well-suited to manage online marketing efforts, including content strategy, social media campaigns, and SEO/SEA (Search Engine Optimization/Marketing).
Product Manager: This role involves overseeing the entire lifecycle of a product or service, from conception and development to launch and post-market follow-up. The program's focus on innovation and design thinking is particularly relevant.
Innovation Manager: Graduates can lead the process of developing new products, services, or business models. This position is a great fit for those who excel at creative problem-solving, which is a hallmark of the ARTEM philosophy.
Marketing Consultant: Working for a consulting firm or independently, graduates can advise businesses on their marketing strategies, brand positioning, and market entry plans.
Market Research Analyst: These professionals collect and analyze data on consumer behavior, market trends, and competitor activities to provide insights that inform marketing and brand strategies.
E-commerce Manager: With the program's focus on the digital era, graduates are well-prepared to manage the online sales channels of a company, including website optimization, online marketing, and customer experience.
Communications Manager: This role involves managing an organization's internal and external communications, including public relations and media relations, to build and maintain a positive brand image.
Business Development Manager: This position involves identifying and pursuing new business opportunities, forming strategic partnerships, and expanding a company’s market share.
Entrepreneur: The program’s emphasis on creativity and innovation provides a strong foundation for graduates who are interested in starting their own businesses and developing a unique brand from the ground up.
