MSc Brand and Marketing Management
The MSc in Brand and Marketing Management is a full-time program, typically completed i...
Berlin
INTAKE: September
The Master in Management is a two-year postgraduate program, although a flexible structure allows students with prior degrees to enter at different points. The program is divided into two key stages: "Explore" and "Enact." The first year (M1) provides students with a general management foundation and an introduction to specializations through a minor, while the second year (M2) allows them to deepen their knowledge with a major. The finance specialization within this program is designed to equip students with a comprehensive understanding of financial markets, corporate finance, and risk management. Students can choose to study in English and have the option of pursuing an international double degree, further enhancing their career prospects.
Curriculum: The curriculum for the Master in Management with a finance specialization is both comprehensive and flexible. The M1 year includes general management courses in areas such as economics, law, and IT, along with a finance minor. The M2 year focuses on advanced finance topics, which can include courses on financial analysis, corporate finance, risk management, and investments. The program's unique ARTEM workshop, a key part of the curriculum, gives students the opportunity to work on transdisciplinary projects, challenging them to think creatively and apply their knowledge to real-world problems. The program's design, which includes an optional "Experience Year" for internships or academic exchange, allows students to tailor their education to their career ambitions.
Research Focus: ICN Business School's research is rooted in its transdisciplinary ARTEM philosophy, which encourages an innovative approach to solving complex business and societal issues. Within the finance specialization, the research focus is on applied and practical projects that connect with the real world. Students are trained in research methods and data analytics, and they are required to complete a professional experience or a thesis. The school's research initiatives, such as the UNESCO Chair on Responsible Management, also contribute to the program's emphasis on sustainable and ethical business practices, ensuring that graduates are prepared to address the important and challenging issues facing the financial industry today.
Industry Engagement: Industry engagement is a central pillar of the Master in Management program. The school has a strong network of nearly 150 partner companies, and it facilitates this connection through career forums and workshops. The curriculum includes a mandatory professional experience component, such as an internship, which provides students with hands-on experience and a valuable professional network. The "Experience Year" option offers a full year dedicated to professional development, which can be spent working or studying at a partner university. The Berlin campus, in particular, allows for a work-study rhythm that enables students to gain practical experience while completing their studies, significantly boosting their employability.
Global Perspective: The global perspective is a defining feature of the Master in Management program. The program is taught in English and attracts a diverse student body, fostering a multicultural learning environment. The multi-campus model, with locations in Nancy, Paris, and Berlin, allows students to experience different European business cultures. Furthermore, the program offers international double-degree opportunities with a network of 14 universities worldwide. The curriculum itself has a strong international focus, preparing students to manage businesses and solve problems in a globalized world. The school's "ARTEM" philosophy, with its emphasis on transdisciplinary and cross-cultural collaboration, is designed to prepare students to be effective and responsible managers in a global context.
Berlin
IELTS 6
Euro 14500
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
ICN Business School, Germany is promoting global education by supporting talented and motivated international students through a range of merit-based and need-based scholarships. These scholarships are designed to ease the financial burden and encourage diversity within its student body, especially at the Berlin campus.
ICN Academic Excellence Scholarships: This scholarship is awarded to outstanding international students with an excellent academic track record and strong motivation. It is available for students applying to Bachelor’s, Master in Management (MiM), and MSc programs. The amount varies depending on the academic profile, motivation letter, and potential contribution to the ICN community.
Early Bird Scholarship: International students who apply and confirm their admission early in the application cycle are eligible for a tuition fee discount. This scholarship encourages early planning and timely application submission.
Need-Based Financial Aid: ICN offers limited financial assistance based on the financial needs of students. Applicants are required to submit proof of financial hardship, along with supporting documents. This aid is considered on a case-by-case basis and may partially cover tuition fees.
Alumni & Partner University Scholarships: Students from ICN’s partner universities or referred by ICN alumni networks may be eligible for special grants or tuition reductions. These are designed to foster academic collaboration and reward students coming from ICN’s global education network.
Graduates of the Master in Management (Grande Ecole Program) with a specialization in Finance from ICN Business School are well-prepared for high-level careers in the financial sector. The program's combination of a broad management education with a deep dive into finance, coupled with ICN's unique ARTEM philosophy, ensures that students are not only technically proficient but also creative and responsible leaders.
Investment Banker: This role involves advising corporations and governments on raising capital and executing complex transactions such as mergers and acquisitions (M&A). The program’s strong focus on corporate finance and financial analysis is directly relevant.
Financial Analyst: Working in corporate finance departments, banks, or investment firms, financial analysts use data to evaluate investment opportunities, forecast financial performance, and provide strategic recommendations to management.
Risk Manager: These professionals identify, assess, and mitigate various financial risks, including market, credit, and operational risks, for financial institutions and large corporations. The program’s curriculum on risk management and financial stability is a key asset.
Management Consultant (Financial Services): Graduates can work for consulting firms, advising financial institutions on strategic planning, operational efficiency, and digital transformation. The program's blend of management and finance skills is ideal for this role.
Portfolio Manager: This position involves managing investment portfolios for high-net-worth individuals or institutional clients, making strategic decisions to maximize returns while adhering to risk parameters.
Corporate Treasurer: In a corporate setting, a treasurer is responsible for managing a company's financial assets, liquidity, and funding. The program's core business and finance courses provide a strong foundation for this leadership role.
Private Equity Associate: Graduates can work for private equity firms, assisting in the acquisition, management, and sale of private companies. This career path requires strong financial modeling, valuation, and due diligence skills.
Credit Analyst: Working for banks or rating agencies, a credit analyst assesses the creditworthiness of individuals or corporations to determine the risk of lending money.
Fintech Product Manager: With the program’s emphasis on technology and innovation, graduates can manage the development and launch of new financial technology products for startups or established financial institutions.
Head of Controlling: This role, typically found in large corporations, involves overseeing the controlling department and providing management with a comprehensive view of the company's financial performance. It requires a strong understanding of both accounting and strategic management, which the Grande Ecole program provides.