MSc Brand and Marketing Management
The MSc in Brand and Marketing Management is a full-time program, typically completed i...
Master in Management - Marketing & Business Development
Berlin
INTAKE: September
Program Overview
The Master in Management is a two-year postgraduate program, though its flexible structure allows for entry at different stages. The first year focuses on building a strong general management foundation. The second year allows for specialization, with a focus on Marketing and Business Development. The program aims to train students to master the strategies for launching new products and services, as well as to develop a nuanced understanding of marketing across digital and retail channels. A key feature is the "Experience Year" option, which allows students to spend a full year on an academic exchange or in a professional internship to gain valuable real-world experience.
Curriculum: The curriculum for the Master in Management with a specialization in Marketing and Business Development is comprehensive and contemporary. The initial phase of the program covers general management topics such as economics, law, and IT. The specialization modules delve into areas like Marketing & Product Innovation, Brand and Marketing Management, and Digital Marketing. A core part of the curriculum is the "CreaCthon" challenges, which are project-based assignments designed to encourage creativity and transdisciplinary problem-solving, a hallmark of ICN's ARTEM philosophy. Students also take courses on topics such as sustainable brands and ethics, digital transformation, and business analytics. The program includes a mandatory professional experience component, which can be a company-based research project or a professional internship.
Research Focus: ICN Business School’s research is deeply integrated with its ARTEM philosophy, promoting an applied, transdisciplinary approach. Within the Marketing and Business Development specialization, the research focus is on practical, company-based projects that address real-world challenges. Students are trained in research methodology and analytical tools to tackle issues like brand strategy, innovation in the digital era, and consumer behavior. This hands-on approach ensures that graduates are not only knowledgeable in marketing theory but also skilled in conducting impactful research that contributes to a more sustainable and innovative business practice.
Industry Engagement: Industry engagement is a central pillar of the Master in Management program. ICN has a network of nearly 150 partner companies, and it actively connects students with these organizations through career forums and networking events. The mandatory professional experience, whether through an internship or a company-based research project, is designed to give students practical, hands-on experience and a valuable professional network. The Berlin campus, in particular, offers a work-study rhythm that allows students to gain practical experience while completing their studies, significantly boosting their employability.
Global Perspective: The global perspective is a defining feature of the Master in Management program. The program is taught in English and attracts a diverse international student body, fostering a multicultural learning environment. The school's multi-campus model, with locations in Nancy, Paris, and Berlin, allows students to experience different European business cultures. Furthermore, the program offers international double-degree opportunities with a network of over 120 partner universities worldwide. The curriculum's focus on international marketing and business development, coupled with a diverse student body, prepares graduates to be effective managers in a global context.
Location
Berlin
Score
IELTS 6
Tuition Fee
Euro 14500
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 75 or higher.
- TOEIC (Test of English for International Communication): Overall score of 750 or higher.
- DET (Duolingo English Test): Overall score of 105 or higher.
- Cambridge: FCE (First Certificate in English) branded as B2 First.
ICN Business School, Germany is promoting global education by supporting talented and motivated international students through a range of merit-based and need-based scholarships. These scholarships are designed to ease the financial burden and encourage diversity within its student body, especially at the Berlin campus.
ICN Academic Excellence Scholarships: This scholarship is awarded to outstanding international students with an excellent academic track record and strong motivation. It is available for students applying to Bachelor’s, Master in Management (MiM), and MSc programs. The amount varies depending on the academic profile, motivation letter, and potential contribution to the ICN community.
Early Bird Scholarship: International students who apply and confirm their admission early in the application cycle are eligible for a tuition fee discount. This scholarship encourages early planning and timely application submission.
Need-Based Financial Aid: ICN offers limited financial assistance based on the financial needs of students. Applicants are required to submit proof of financial hardship, along with supporting documents. This aid is considered on a case-by-case basis and may partially cover tuition fees.
Alumni & Partner University Scholarships: Students from ICN’s partner universities or referred by ICN alumni networks may be eligible for special grants or tuition reductions. These are designed to foster academic collaboration and reward students coming from ICN’s global education network.
Graduates of the Master in Management (Grande Ecole Program) with a specialization in Marketing and Business Development from ICN Business School are highly sought after for a wide array of roles. The program's foundation in general management, combined with specialized knowledge in marketing and business development, and its unique ARTEM philosophy, prepares students to be innovative and strategic leaders.
Brand Manager: This is a key career path, where graduates are responsible for the overall brand strategy, image, and market positioning. They ensure consistency and strength of the brand across all platforms and customer touchpoints.
Business Development Manager: This role involves identifying and pursuing new business opportunities, forming strategic partnerships, and expanding a company’s market share. The program’s focus on business development and strategic planning is directly relevant.
Digital Marketing Manager: Graduates are well-prepared to lead digital marketing teams, developing and implementing strategies for online channels such as social media, content marketing, and search engine optimization (SEO) to drive growth.
Product Manager: This position requires a blend of business acumen and an understanding of technology and user needs. Graduates manage the entire lifecycle of a product, from conception to launch, ensuring it meets market demand.
Marketing Consultant: Graduates can work for consulting firms, advising a variety of clients on their marketing strategies, brand management, and market research. The program's problem-solving approach and diverse skill set are perfect for this role.
Market Research Analyst: These professionals collect and analyze data on market trends, consumer behavior, and competitors to provide insights that inform marketing and business development strategies.
Key Account Manager: This role involves building and maintaining strong, long-term relationships with a company's most important clients. Graduates use their relationship-building and negotiation skills to ensure client satisfaction and continued business growth.
International Marketing Specialist: With the program's global perspective and diverse student body, graduates can specialize in developing and adapting marketing strategies for international markets, navigating cultural differences and regulatory environments.
E-commerce Manager: This career path is ideal for graduates with an interest in the digital space. They are responsible for a company's online sales channels, managing everything from website operations and digital marketing to customer experience and fulfillment.
Entrepreneur: The program's emphasis on innovation and creativity, particularly through the ARTEM philosophy and project-based learning, provides a solid foundation for graduates who wish to start their own businesses. They have the skills to develop a business plan, create a unique brand, and navigate the challenges of the startup world.
