MSc Brand and Marketing Management
The MSc in Brand and Marketing Management is a full-time program, typically completed i...
Berlin
INTAKE: September
The Master in Management is a two-year postgraduate program that offers a flexible structure. The first year (M1) focuses on providing students with a broad foundation in general management, including an introduction to various fields. In the second year (M2), students can choose to specialize, with the Organization Management and Strategy major offering a deep dive into topics such as human resources, supply chain management, and sustainable innovation. The program also features an "Experience Year" option, which allows students to spend a full year on an internship or an academic exchange at a partner university. This flexibility allows students to customize their academic journey to align with their career ambitions and gain significant professional experience.
Curriculum: The curriculum for the Master in Management with a specialization in Organization Management and Strategy is both comprehensive and contemporary. The initial phase of the program covers general management topics, including economics, law, and IT. The specialization modules delve into areas such as supply chain management & purchasing, human resources management & social innovations, and entrepreneurship & business innovation. A key component of the curriculum is the school's unique ARTEM workshop, which is designed to foster transdisciplinary problem-solving and creative thinking. Students are challenged to work on projects that integrate art, technology, and management, preparing them to tackle complex organizational issues from multiple perspectives.
Research Focus: ICN Business School's research is deeply tied to its ARTEM philosophy, promoting an applied and transdisciplinary approach. Within the Organization Management and Strategy specialization, the research focus is on practical, company-based projects that address real-world organizational challenges. Students are trained in research methods and data analytics to analyze issues like organizational behavior, strategic management, and sustainable business models. A professional dissertation or company-based research project is a mandatory component, which ensures that graduates are not only knowledgeable about management theory but are also skilled in conducting research that contributes to a more responsible and innovative business practice.
Industry Engagement: Industry engagement is a central pillar of the Master in Management program. ICN has a network of nearly 150 partner companies, and it actively connects students with these organizations through career forums and networking events. The mandatory professional experience, whether through an internship or a company-based research project, is designed to give students practical, hands-on experience and a valuable professional network. The Berlin campus, in particular, offers a work-study rhythm that allows students to gain practical experience while completing their studies, significantly boosting their employability.
Global Perspective: The global perspective is a defining feature of the Master in Management program. The program is taught in English and attracts a diverse international student body, fostering a multicultural learning environment. The school's multi-campus model, with locations in Nancy, Paris, and Berlin, allows students to experience different European business cultures firsthand. Furthermore, the program offers international double-degree opportunities with a network of over 120 partner universities worldwide. The curriculum's focus on international business development and global challenges, coupled with a diverse student body, prepares graduates to be effective and responsible managers in a global context.
Berlin
IELTS 6
Euro 14500
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
ICN Business School, Germany is promoting global education by supporting talented and motivated international students through a range of merit-based and need-based scholarships. These scholarships are designed to ease the financial burden and encourage diversity within its student body, especially at the Berlin campus.
ICN Academic Excellence Scholarships: This scholarship is awarded to outstanding international students with an excellent academic track record and strong motivation. It is available for students applying to Bachelor’s, Master in Management (MiM), and MSc programs. The amount varies depending on the academic profile, motivation letter, and potential contribution to the ICN community.
Early Bird Scholarship: International students who apply and confirm their admission early in the application cycle are eligible for a tuition fee discount. This scholarship encourages early planning and timely application submission.
Need-Based Financial Aid: ICN offers limited financial assistance based on the financial needs of students. Applicants are required to submit proof of financial hardship, along with supporting documents. This aid is considered on a case-by-case basis and may partially cover tuition fees.
Alumni & Partner University Scholarships: Students from ICN’s partner universities or referred by ICN alumni networks may be eligible for special grants or tuition reductions. These are designed to foster academic collaboration and reward students coming from ICN’s global education network.
Graduates of the Master in Management (Grande Ecole Program) with a specialization in Organization Management and Strategy from ICN Business School are prepared for a variety of leadership and strategic roles across different industries.
Management Consultant: This is a popular career path where graduates advise organizations on improving their performance, efficiency, and strategy. The program’s focus on organization management and strategy provides the perfect foundation for this role, which involves diagnosing problems and proposing data-driven solutions.
Human Resources (HR) Manager: With a specialization in social innovations and HR management, graduates can excel in this role. They are responsible for managing employee relations, talent development, and organizational culture, often with a focus on creating a more sustainable and ethical workplace.
Supply Chain Manager: These professionals manage the flow of goods and services, from sourcing raw materials to delivering the final product. The program's coursework in supply chain management and purchasing prepares graduates to optimize these complex global networks.
Change Manager: In a rapidly evolving business environment, change managers are crucial for leading organizational transitions, whether it's a digital transformation, a merger, or the implementation of a new business model. The program’s focus on strategy and innovation is directly relevant here.
Project Manager: Graduates can lead diverse projects from conception to completion. This role requires strong organizational skills, strategic thinking, and the ability to coordinate teams and resources, all of which are honed in the Master in Management program.
Business Development Manager: This position involves identifying new business opportunities and creating strategic partnerships to drive company growth. Graduates use their strategic and analytical skills to navigate new markets and build strong client relationships.
Operations Manager: These professionals oversee the day-to-day operations of an organization, ensuring efficiency and productivity. The specialization provides a strong understanding of how to optimize processes and manage resources effectively.
Internal Auditor: An internal auditor evaluates a company’s internal controls and processes to ensure they are effective and compliant with regulations. This role requires a strong understanding of organizational structure and strategy.
Strategic Planner: Working within a company's leadership team, a strategic planner helps set the long-term vision and goals for the organization. They use their analytical skills to assess market trends, competitor activity, and internal capabilities to develop a strategic roadmap.
Entrepreneur: The program's unique ARTEM philosophy, with its emphasis on creativity and innovation, provides a solid foundation for graduates who wish to start their own businesses. They have the skills to develop new business models, manage organizational growth, and lead a team.