MSc Brand and Marketing Management
The MSc in Brand and Marketing Management is a full-time program, typically completed i...
MSc Brand and Marketing Management
Berlin
INTAKE: September
Program Overview
The MSc in Brand and Marketing Management is a full-time program, typically completed in two years, although a one-year fast-track option is available for students with a four-year bachelor's degree. The program's objective is to provide students with the skills to manage all phases of new product and service development, from strategy and ideation to launch and post-market follow-up. The curriculum places a strong emphasis on the digitalization of marketing and the role of innovation in gaining a competitive edge. This is achieved through a blended approach that combines theory with practical application, including projects and case studies.
Curriculum: The curriculum is structured to provide a comprehensive and up-to-date education in brand and marketing management. It covers a wide range of subjects, including Consumer Psychology and Market Research, Branding in the Social Media Era, Offering Management in the Digital Era, and Marketing Intelligence and Brand Analytics. The program also includes courses on Strategic Brand Management, Sustainable Brands and Ethics, and Brand Design and Campaigns. A significant part of the curriculum is dedicated to the school's innovative "CreaCtive" challenges, which are project-based and designed to foster creativity and problem-solving skills. The program also includes a professional experience component, which can be an internship or a company-based research project, allowing students to apply their knowledge in a real-world setting.
Research Focus: ICN Business School's research is deeply tied to its ARTEM philosophy, which encourages a transdisciplinary approach to scholarship. The research focus of the MSc in Brand and Marketing Management is on applied research that helps deconstruct and renew existing business paradigms within a cross-cultural context. This is often initiated through workshops where students from different disciplines collaborate with external organizations. Students are trained in research methods and data analytics and are required to complete a company-based research project. This hands-on approach ensures that graduates are not only knowledgeable about marketing theory but are also skilled in conducting research that contributes to the advancement of impactful knowledge and sustainable business practices.
Industry Engagement: Industry engagement is a core component of the MSc in Brand and Marketing Management program. The curriculum is designed to be highly professional, with courses often taught by industry professionals. The school has a network of nearly 150 partner companies, and it organizes career forums and networking events to connect students with potential employers. The program also includes a mandatory professional experience component, such as an internship, which allows students to gain practical experience and build their professional network. The "CreaCthon" challenges and company-based projects further strengthen the link between academic learning and the business world, providing students with valuable, real-world experience before they graduate.
Global Perspective: The global perspective is a key feature of the ICN Business School experience. The MSc in Brand and Marketing Management program has a strong international focus, with courses taught entirely in English. The program's content is designed to train professionals to build brand equity and implement marketing strategies in a "multidisciplinary and/or multicultural / international context." The school itself is an international institution, with campuses in Paris, Nancy, and Berlin, as well as a network of over 150 partner universities worldwide. This provides students with opportunities for international exposure, whether through academic exchange programs or simply by studying in a diverse environment. The program's curriculum on international marketing and branding strategies further solidifies this global perspective, preparing students for international roles in both B2C and B2B markets.
Location
Berlin
Score
IELTS 6
Tuition Fee
Euro 13000
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 75 or higher.
- TOEIC (Test of English for International Communication): Overall score of 750 or higher.
- DET (Duolingo English Test): Overall score of 105 or higher.
- Cambridge: FCE (First Certificate in English) branded as B2 First.
ICN Business School, Germany is promoting global education by supporting talented and motivated international students through a range of merit-based and need-based scholarships. These scholarships are designed to ease the financial burden and encourage diversity within its student body, especially at the Berlin campus.
ICN Academic Excellence Scholarships: This scholarship is awarded to outstanding international students with an excellent academic track record and strong motivation. It is available for students applying to Bachelor’s, Master in Management (MiM), and MSc programs. The amount varies depending on the academic profile, motivation letter, and potential contribution to the ICN community.
Early Bird Scholarship: International students who apply and confirm their admission early in the application cycle are eligible for a tuition fee discount. This scholarship encourages early planning and timely application submission.
Need-Based Financial Aid: ICN offers limited financial assistance based on the financial needs of students. Applicants are required to submit proof of financial hardship, along with supporting documents. This aid is considered on a case-by-case basis and may partially cover tuition fees.
Alumni & Partner University Scholarships: Students from ICN’s partner universities or referred by ICN alumni networks may be eligible for special grants or tuition reductions. These are designed to foster academic collaboration and reward students coming from ICN’s global education network.
Graduates of the MSc in Brand and Marketing Management from ICN Business School are well-equipped for a variety of roles in the dynamic field of marketing. The program's foundation in ICN's unique ARTEM philosophy which integrates art, technology, and management ensures that graduates are not only strategically minded but also creatively adept.
Brand Manager: This is a core career path for graduates, involving the strategic development and management of a brand's identity, public perception, and market position. They are responsible for ensuring brand consistency across all channels.
Product Manager: Working at the intersection of business, technology, and user experience, a product manager is responsible for the entire lifecycle of a product, from ideation and development to launch and ongoing optimization.
Digital Marketing Manager: With the program's strong emphasis on digital transformation and online platforms, graduates are well-suited to manage a company's digital marketing efforts, including search engine optimization (SEO), social media marketing, and content strategy.
Innovation Manager: This role involves leading the process of developing new products, services, or business models. The program's focus on innovation and its CreaCtive challenges are excellent preparation for this forward-thinking position.
Marketing Consultant: Graduates can work for consulting firms or independently, providing expert advice to businesses on their marketing strategies, brand positioning, and market research.
Market Research Analyst: These professionals collect and analyze data on market trends, consumer behavior, and competitor activities to provide insights that inform marketing and brand strategies.
Creative Project Manager: This role is a great fit for graduates who want to combine their management and creative skills. They are responsible for overseeing marketing campaigns and creative projects from conception to completion.
Communications Manager: A communications manager is responsible for an organization's internal and external communications, including public relations, media relations, and corporate messaging.
E-commerce Manager: With the program's focus on the digital era, graduates are well-prepared to manage the online sales channels of a company, including website management, online marketing, and customer experience.
Entrepreneur: The program’s emphasis on creativity, innovation, and practical skills provides a solid foundation for graduates who are interested in starting their own businesses and developing a unique brand from the ground up.
