Postgraduate Diploma in International Hotel, Resort, and Spa Management
The Postgraduate Diploma in International Hotel, Resort, and Spa Management at SHMS is ...
Bachelor of Arts in International Hospitality Management- Event Management
Caux, Leysin
INTAKE: Feb & Sept
Program Overview
Swiss Hotel Management School (SHMS) in Switzerland offers a Bachelor of Arts in International Hospitality Management with a specialization in Event Management. This program provides students with a comprehensive understanding of event planning, execution, and management within the hospitality industry. Students learn key concepts related to event logistics, budgeting, marketing, and customer service. The program combines theoretical knowledge with practical training to prepare students for successful careers in event management.
Curriculum: The curriculum of the Bachelor of Arts in International Hospitality Management with a focus on Event Management covers a variety of topics relevant to the field. Core courses include event planning and coordination, venue management, catering management, event marketing, and risk management. Students also study business-related subjects such as accounting, finance, marketing, and human resources. The curriculum is designed to equip students with the skills and knowledge necessary to plan and execute successful events in various settings, including hotels, resorts, convention centers, and corporate environments.
Research Focus: The program encourages students to engage in research activities related to event management. Through research projects, case studies, and seminars, students have the opportunity to explore current trends, challenges, and innovations in the field of event management. They may research topics such as sustainable event practices, technological advancements in event planning, and the impact of social media on event promotion. Faculty members provide guidance and support to help students develop critical thinking skills and contribute to the advancement of knowledge in event management.
Industry Engagement: SHMS emphasizes industry engagement as a key component of the program. Students have the opportunity to interact with industry professionals through guest lectures, workshops, and networking events. They also participate in internships at leading event management companies, hotels, and venues, gaining hands-on experience and valuable insights into industry best practices. Additionally, the school has strong partnerships with event industry associations and organizations, providing students with access to valuable resources and networking opportunities.
Global Perspective: The Bachelor of Arts program at SHMS offers students a global perspective on event management. With campuses in Switzerland and a diverse student body representing various cultural backgrounds, students gain exposure to international event markets, cultural diversity, and global business practices. They have the opportunity to participate in study abroad programs, international internships, and exchange programs, further enhancing their global perspective and preparing them for careers in the global event management industry.
Location
Caux, Leysin
Score
IELTS 6
Tuition Fee
CHf 29400
Undergraduate Entry Requirements
Application Fee: CHF 100
Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 55% or above in their high school or equivalent qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 55 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important for international students to review the specific entry requirements for the program they are interested in, as requirements can vary between different programs and may change over time. Additionally, applicants should consider visa and immigration requirements for studying in Switzerland, which may include financial documentation and health insurance.
SHMS recognizes the importance of attracting talented and ambitious international students to its programs. To support this goal, the institution offers several scholarship opportunities.
Academic Excellence Scholarships: These scholarships are awarded to students who have demonstrated outstanding academic achievements. Eligibility criteria and award amounts may vary.
Need-Based Scholarships: SHMS offers financial aid to students who demonstrate financial need. Applicants are typically required to submit financial documents to determine their eligibility for this type of scholarship.
Diversity Scholarships: These scholarships aim to promote diversity and inclusivity within the SHMS community. They are awarded to students from underrepresented backgrounds who can contribute to the school's diverse student body.
Country-Specific Scholarships: Some scholarships may be available for students from specific countries or regions. These scholarships are often established to encourage students from particular areas to study at SHMS.
Graduates of the Bachelor of Arts in International Hospitality Management program with a specialization in Event Management from Swiss Hotel Management School (SHMS) in Switzerland have a plethora of exciting career opportunities in the dynamic field of event management.
Event Coordinator: Event coordinators are responsible for planning and executing events, including corporate meetings, conferences, weddings, and special occasions. They manage logistics, budgets, timelines, and vendor relationships to ensure successful event delivery.
Event Manager: Event managers oversee all aspects of event planning and execution, including budgeting, venue selection, catering, entertainment, and guest services. They lead event teams, manage client relationships, and ensure that events meet or exceed client expectations.
Wedding Planner: Wedding planners specialize in organizing weddings and related events, such as engagement parties, rehearsal dinners, and bridal showers. They work closely with couples to bring their wedding vision to life, handling details such as venue selection, décor, and vendor coordination.
Conference Planner: Conference planners organize professional conferences, trade shows, and conventions for businesses and organizations. They coordinate venue logistics, speaker arrangements, exhibitor services, and attendee registration to facilitate successful events.
Event Marketing Specialist: Event marketing specialists develop and execute marketing strategies to promote events and drive attendance. They utilize various marketing channels, including digital marketing, social media, email campaigns, and advertising, to reach target audiences and generate interest in events.
Venue Manager: Venue managers oversee the operations of event venues, such as hotels, resorts, convention centers, and event spaces. They handle bookings, event coordination, staffing, and facility maintenance to ensure smooth operations and exceptional guest experiences.
Destination Management Specialist: Destination management specialists work with destination management companies (DMCs) to plan and coordinate events in specific locations or destinations. They arrange transportation, accommodations, activities, and tours for event attendees, ensuring a seamless experience from arrival to departure.
Corporate Event Planner: Corporate event planners organize events for businesses and organizations, such as product launches, team-building activities, and corporate retreats. They collaborate with internal stakeholders to plan events that align with corporate objectives and enhance employee engagement.
Social Event Coordinator: Social event coordinators plan and coordinate social events, such as parties, fundraisers, galas, and celebrations. They work with clients to create memorable experiences that celebrate milestones and bring people together.
Event Production Manager: Event production managers oversee the technical aspects of events, including audiovisual equipment, lighting, staging, and multimedia presentations. They collaborate with event planners and vendors to ensure that technical elements enhance the overall event experience.
