Master of Arts in International Hospitality Business Management-Event Management

Postgraduate Entry Requirements

Application Fee: CHF 100

Academic Qualifications: Applicants should have completed a relevant bachelor's degree or its equivalent with a minimum academic achievement of 55% or above. The bachelor's degree should be from an accredited institution..

English Language Proficiency:

• IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
• TOEFL: A minimum overall score of 79 is required.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It's important for international students to review the specific entry requirements for the program they are interested in, as requirements can vary between different programs and may change over time. Additionally, applicants should consider visa and immigration requirements for studying in Switzerland, which may include financial documentation and health insurance.

SHMS recognizes the importance of attracting talented and ambitious international students to its programs. To support this goal, the institution offers several scholarship opportunities.

Academic Excellence Scholarships: These scholarships are awarded to students who have demonstrated outstanding academic achievements. Eligibility criteria and award amounts may vary.

Need-Based Scholarships: SHMS offers financial aid to students who demonstrate financial need. Applicants are typically required to submit financial documents to determine their eligibility for this type of scholarship.

Diversity Scholarships: These scholarships aim to promote diversity and inclusivity within the SHMS community. They are awarded to students from underrepresented backgrounds who can contribute to the school's diverse student body.

Country-Specific Scholarships: Some scholarships may be available for students from specific countries or regions. These scholarships are often established to encourage students from particular areas to study at SHMS.

Graduating from the Master of Arts in International Hospitality Business Management with a specialization in Event Management at Swiss Hotel Management School (SHMS) opens doors to a plethora of exciting career opportunities in the dynamic and vibrant events industry.

Event Manager/Coordinator: Graduates can pursue roles as event managers or coordinators, responsible for planning, organizing, and executing a wide range of events, including corporate conferences, trade shows, weddings, festivals, and charity galas. They oversee all aspects of event logistics, including venue selection, budget management, vendor coordination, and guest experience.

Wedding Planner: With their expertise in event management and attention to detail, graduates can specialize as wedding planners, assisting couples in planning and executing their dream weddings. They collaborate with vendors, manage timelines, and ensure that every aspect of the wedding reflects the couple's vision and preferences.

Corporate Event Planner: Graduates can work as corporate event planners, organizing business conferences, seminars, product launches, and team-building events for corporate clients. They handle event logistics, negotiate contracts with suppliers, and ensure that corporate events align with the company's objectives and brand identity.

Festival/Concert Producer: For those passionate about music and entertainment, graduates can pursue careers as festival or concert producers, responsible for planning and managing music festivals, concerts, and cultural events. They coordinate with artists, vendors, and sponsors to create memorable experiences for attendees.

Event Marketing Specialist: Graduates can specialize in event marketing, working for companies or agencies to promote events, attract attendees, and drive ticket sales. They develop marketing strategies, create promotional materials, and leverage digital marketing channels to reach target audiences effectively.

Destination Management Specialist: Graduates interested in destination management can work for destination management companies or tourism boards, coordinating events and activities for visitors to a particular destination. They design customized itineraries, arrange transportation and accommodation, and provide logistical support for events and excursions.

Event Sales Manager: Graduates can pursue roles as event sales managers, responsible for selling event spaces and services to clients, such as hotels, conference centers, and event venues. They build relationships with clients, negotiate contracts, and ensure that events meet the client's needs and expectations.

Experiential Marketing Coordinator: With the rise of experiential marketing, graduates can specialize in creating immersive brand experiences for consumers. They conceptualize and execute experiential marketing campaigns, leveraging events and activations to engage with target audiences and build brand loyalty.

Event Technology Specialist: Graduates with an interest in technology can explore careers as event technology specialists, working with event management software, virtual event platforms, and digital engagement tools. They help organizations leverage technology to enhance event experiences, increase efficiency, and measure event success.

Event Venue Manager: Graduates can work as event venue managers, overseeing the operations of event spaces, hotels, or conference centers. They manage bookings, coordinate event setups, supervise staff, and ensure that events run smoothly and efficiently.