Postgraduate Diploma in International Hotel, Resort, and Spa Management
The Postgraduate Diploma in International Hotel, Resort, and Spa Management at SHMS is ...
Master of Arts in International Hospitality Business Management-Event Management
Caux
INTAKE: Feb, Sep & Nov
Program Overview
Swiss Hotel Management School (SHMS) in Switzerland offers a comprehensive Master of Arts in International Hospitality Business Management with a specialization in Event Management. This program is tailored for individuals with a passion for orchestrating memorable events and managing the intricacies of the hospitality industry. Situated in the heart of Europe, SHMS provides an ideal setting for students to immerse themselves in the world of event management, leveraging Switzerland's reputation for excellence in hospitality and event hosting.
Curriculum: The curriculum of the Master of Arts in International Hospitality Business Management - Event Management program at SHMS is meticulously crafted to equip students with the skills and knowledge necessary to excel in the dynamic field of event management. Core courses cover essential topics such as event planning and execution, budget management, marketing strategies for events, risk management, and client relations. Specialized modules delve into niche areas such as corporate events, weddings, festivals, and experiential marketing, catering to diverse interests within the event management industry. Practical training, internships, and industry projects are integral components of the curriculum, providing students with hands-on experience and real-world exposure to event management practices.
Research Focus: Research is a fundamental aspect of the academic experience at SHMS, and the Master of Arts program encourages students to explore research topics relevant to the field of event management. From studying attendee behavior and event marketing trends to analyzing the impact of technology on event planning, students have the opportunity to delve into areas of interest and contribute to the advancement of knowledge in event management. Faculty members support students in their research endeavors, providing guidance and mentorship throughout the research process.
Industry Engagement: SHMS fosters strong connections with the hospitality and events industry, offering students numerous opportunities for industry engagement. Through partnerships with event management companies, venues, and industry associations, students gain access to internships, guest lectures, and networking events that facilitate interaction with industry professionals. Additionally, SHMS hosts industry-led workshops, conferences, and symposiums where students can learn from experts in the field and gain insights into emerging trends and best practices in event management.
Global Perspective: The Master of Arts program at SHMS emphasizes a global perspective on event management, reflecting the international nature of the industry. With a diverse student body representing various cultural backgrounds and nationalities, students benefit from exposure to different perspectives and approaches to event planning and execution. International study trips, cultural exchanges, and guest lectures by industry leaders from around the world further enrich the learning experience, providing students with a broader understanding of global trends and practices in event management.
Location
Caux
Score
IELTS 6.5
Tuition Fee
CHf 35200
Postgraduate Entry Requirements
Application Fee: CHF 100
Academic Qualifications: Applicants should have completed a relevant bachelor's degree or its equivalent with a minimum academic achievement of 55% or above. The bachelor's degree should be from an accredited institution..
English Language Proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 79 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important for international students to review the specific entry requirements for the program they are interested in, as requirements can vary between different programs and may change over time. Additionally, applicants should consider visa and immigration requirements for studying in Switzerland, which may include financial documentation and health insurance.
SHMS recognizes the importance of attracting talented and ambitious international students to its programs. To support this goal, the institution offers several scholarship opportunities.
Academic Excellence Scholarships: These scholarships are awarded to students who have demonstrated outstanding academic achievements. Eligibility criteria and award amounts may vary.
Need-Based Scholarships: SHMS offers financial aid to students who demonstrate financial need. Applicants are typically required to submit financial documents to determine their eligibility for this type of scholarship.
Diversity Scholarships: These scholarships aim to promote diversity and inclusivity within the SHMS community. They are awarded to students from underrepresented backgrounds who can contribute to the school's diverse student body.
Country-Specific Scholarships: Some scholarships may be available for students from specific countries or regions. These scholarships are often established to encourage students from particular areas to study at SHMS.
Graduating from the Master of Arts in International Hospitality Business Management with a specialization in Event Management at Swiss Hotel Management School (SHMS) opens doors to a plethora of exciting career opportunities in the dynamic and vibrant events industry.
Event Manager/Coordinator: Graduates can pursue roles as event managers or coordinators, responsible for planning, organizing, and executing a wide range of events, including corporate conferences, trade shows, weddings, festivals, and charity galas. They oversee all aspects of event logistics, including venue selection, budget management, vendor coordination, and guest experience.
Wedding Planner: With their expertise in event management and attention to detail, graduates can specialize as wedding planners, assisting couples in planning and executing their dream weddings. They collaborate with vendors, manage timelines, and ensure that every aspect of the wedding reflects the couple's vision and preferences.
Corporate Event Planner: Graduates can work as corporate event planners, organizing business conferences, seminars, product launches, and team-building events for corporate clients. They handle event logistics, negotiate contracts with suppliers, and ensure that corporate events align with the company's objectives and brand identity.
Festival/Concert Producer: For those passionate about music and entertainment, graduates can pursue careers as festival or concert producers, responsible for planning and managing music festivals, concerts, and cultural events. They coordinate with artists, vendors, and sponsors to create memorable experiences for attendees.
Event Marketing Specialist: Graduates can specialize in event marketing, working for companies or agencies to promote events, attract attendees, and drive ticket sales. They develop marketing strategies, create promotional materials, and leverage digital marketing channels to reach target audiences effectively.
Destination Management Specialist: Graduates interested in destination management can work for destination management companies or tourism boards, coordinating events and activities for visitors to a particular destination. They design customized itineraries, arrange transportation and accommodation, and provide logistical support for events and excursions.
Event Sales Manager: Graduates can pursue roles as event sales managers, responsible for selling event spaces and services to clients, such as hotels, conference centers, and event venues. They build relationships with clients, negotiate contracts, and ensure that events meet the client's needs and expectations.
Experiential Marketing Coordinator: With the rise of experiential marketing, graduates can specialize in creating immersive brand experiences for consumers. They conceptualize and execute experiential marketing campaigns, leveraging events and activations to engage with target audiences and build brand loyalty.
Event Technology Specialist: Graduates with an interest in technology can explore careers as event technology specialists, working with event management software, virtual event platforms, and digital engagement tools. They help organizations leverage technology to enhance event experiences, increase efficiency, and measure event success.
Event Venue Manager: Graduates can work as event venue managers, overseeing the operations of event spaces, hotels, or conference centers. They manage bookings, coordinate event setups, supervise staff, and ensure that events run smoothly and efficiently.
