Postgraduate Diploma in International Hotel, Resort, and Spa Management
The Postgraduate Diploma in International Hotel, Resort, and Spa Management at SHMS is ...
Master of Arts in International Hospitality Business Management- Luxury Brand Management
Caux
INTAKE: Feb, Sep & Nov
Program Overview
Swiss Hotel Management School (SHMS) in Switzerland offers an esteemed Master of Arts in International Hospitality Business Management with a specialization in Luxury Brand Management. This program is tailored for individuals seeking to delve into the unique realm of luxury hospitality, where meticulous attention to detail and exceptional service are paramount. Situated in Switzerland, renowned for its luxury hospitality offerings, SHMS provides an ideal environment for students to immerse themselves in the world of luxury brand management.
Curriculum: The curriculum of the Master of Arts in International Hospitality Business Management - Luxury Brand Management program at SHMS is designed to provide students with a comprehensive understanding of luxury hospitality principles and practices. Core courses cover topics such as luxury brand positioning, brand management strategies, customer relationship management, and experiential marketing in the luxury sector. Specialized modules focus on various aspects of luxury hospitality, including spa management, haute cuisine, luxury retail management, and heritage preservation. Students also engage in practical training, internships, and industry projects to gain hands-on experience and apply theoretical knowledge in real-world luxury hospitality settings.
Research Focus: Research plays a vital role in shaping the luxury hospitality industry, and SHMS encourages students to explore research topics relevant to luxury brand management. From studying consumer behavior in the luxury market to analyzing emerging trends in luxury hospitality, students have the opportunity to conduct research that contributes to the advancement of knowledge in the field. Faculty members support students in their research endeavors, providing guidance and mentorship to help them delve into the complexities of luxury brand management and consumer preferences.
Industry Engagement: SHMS maintains strong connections with the luxury hospitality industry, offering students numerous opportunities for industry engagement and networking. Through partnerships with luxury hotel chains, prestigious brands, and industry associations, students gain access to internships, guest lectures, and networking events that provide insights into the nuances of luxury brand management. Additionally, SHMS collaborates with industry leaders to develop curriculum content that reflects current industry trends and best practices, ensuring that graduates are well-prepared to excel in the competitive world of luxury hospitality.
Global Perspective: The Master of Arts program at SHMS emphasizes a global perspective on luxury brand management, reflecting the international nature of the luxury hospitality industry. With a diverse student body representing various cultural backgrounds and nationalities, students gain exposure to different luxury markets and consumer preferences from around the world. International study trips, cultural exchanges, and guest lectures by industry experts further enhance students' understanding of global luxury trends and practices, preparing them for careers in luxury hospitality on a global scale.
Location
Caux
Score
IELTS 6.5
Tuition Fee
CHf 35200
Postgraduate Entry Requirements
Application Fee: CHF 100
Academic Qualifications: Applicants should have completed a relevant bachelor's degree or its equivalent with a minimum academic achievement of 55% or above. The bachelor's degree should be from an accredited institution..
English Language Proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 79 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important for international students to review the specific entry requirements for the program they are interested in, as requirements can vary between different programs and may change over time. Additionally, applicants should consider visa and immigration requirements for studying in Switzerland, which may include financial documentation and health insurance.
SHMS recognizes the importance of attracting talented and ambitious international students to its programs. To support this goal, the institution offers several scholarship opportunities.
Academic Excellence Scholarships: These scholarships are awarded to students who have demonstrated outstanding academic achievements. Eligibility criteria and award amounts may vary.
Need-Based Scholarships: SHMS offers financial aid to students who demonstrate financial need. Applicants are typically required to submit financial documents to determine their eligibility for this type of scholarship.
Diversity Scholarships: These scholarships aim to promote diversity and inclusivity within the SHMS community. They are awarded to students from underrepresented backgrounds who can contribute to the school's diverse student body.
Country-Specific Scholarships: Some scholarships may be available for students from specific countries or regions. These scholarships are often established to encourage students from particular areas to study at SHMS.
Graduating from the Master of Arts in International Hospitality Business Management with a specialization in Luxury Brand Management at Swiss Hotel Management School (SHMS) opens up a plethora of prestigious and rewarding career opportunities in the global luxury hospitality industry.
Luxury Hotel Manager: Graduates can pursue roles as luxury hotel managers, overseeing the operations of upscale hotels and resorts known for their impeccable service, lavish amenities, and attention to detail. They are responsible for maintaining brand standards, enhancing guest experiences, and driving profitability in the luxury hospitality sector.
Brand Manager for Luxury Hospitality: Graduates can work as brand managers for luxury hotel chains or boutique properties, responsible for developing and implementing brand strategies, managing brand positioning, and ensuring brand consistency across all touchpoints. They play a pivotal role in enhancing brand equity and driving brand loyalty in the competitive luxury hospitality market.
Luxury Retail Manager: With their expertise in luxury brand management, graduates can pursue careers as retail managers for luxury boutiques, department stores, or flagship stores located within luxury hotels. They are responsible for curating a luxurious shopping experience, managing inventory, and maximizing sales while upholding the brand's exclusivity and prestige.
Spa and Wellness Director: Graduates interested in spa and wellness management can pursue roles as directors of luxury spas and wellness centers, where they oversee operations, design holistic wellness programs, and ensure exceptional guest experiences. They collaborate with renowned wellness brands and experts to create immersive spa experiences that cater to discerning clientele.
Luxury Event Planner: Graduates can specialize in luxury event planning, organizing high-profile events such as luxury weddings, exclusive product launches, and VIP gatherings for luxury hotel guests and affluent clientele. They work closely with luxury brands, celebrities, and influencers to create memorable and extravagant events that reflect the brand's image and values.
Hospitality Consultant: Graduates can leverage their expertise in luxury brand management to work as consultants for luxury hospitality businesses, providing strategic advice and solutions to enhance brand positioning, optimize guest experiences, and drive revenue growth. They offer tailored recommendations to luxury hotels, resorts, and brands seeking to maintain a competitive edge in the market.
Culinary Director for Luxury Dining: Graduates passionate about culinary arts and gastronomy can pursue roles as culinary directors for luxury dining establishments within luxury hotels or standalone fine-dining restaurants. They collaborate with renowned chefs, curate exquisite menus, and ensure impeccable dining experiences that elevate the hotel's culinary reputation.
Luxury Travel Advisor: Graduates can work as luxury travel advisors or concierge managers, catering to the needs of affluent travelers seeking bespoke travel experiences. They curate personalized itineraries, arrange VIP experiences, and coordinate luxury accommodations and transportation, ensuring that every aspect of the traveler's journey exceeds expectations.
Brand Ambassador: Graduates can represent luxury hospitality brands as brand ambassadors, promoting brand values, fostering relationships with high-net-worth individuals, and enhancing brand visibility through strategic partnerships and exclusive events. They embody the essence of the brand and serve as its ambassadors to the luxury market.
Entrepreneur in Luxury Hospitality: Armed with entrepreneurial skills and a deep understanding of luxury brand management, graduates can venture into entrepreneurship by establishing their luxury hospitality businesses, such as boutique hotels, luxury travel agencies, or gourmet restaurants. They have the opportunity to innovate and create unique luxury experiences that resonate with affluent travelers and discerning consumers.
