Postgraduate Diploma in International Hotel, Resort, and Spa Management
The Postgraduate Diploma in International Hotel, Resort, and Spa Management at SHMS is ...
Bachelor of Arts in International Hospitality Management- Design Management
Caux, Leysin
INTAKE: Feb & Sept
Program Overview
The Bachelor of Arts in International Hospitality Management program with a specialization in Design Management at Swiss Hotel Management School (SHMS) in Switzerland offers students a unique blend of hospitality management and design principles. This program focuses on integrating design thinking, creativity, and innovation into the hospitality industry. Students learn how to enhance guest experiences through effective design strategies, including interior design, branding, and customer journey mapping. The program prepares students for roles that require a strong understanding of design principles and their application in hospitality environments.
Curriculum: The curriculum of the Bachelor of Arts in International Hospitality Management with a specialization in Design Management covers a wide range of subjects relevant to hospitality and design. Core courses include hospitality management fundamentals, design theory, hospitality branding, interior design principles, and design project management. Students also study business-related topics such as marketing, finance, and strategic management. The curriculum is designed to equip students with the skills and knowledge needed to integrate design concepts into various aspects of hospitality management.
Research Focus: The program encourages students to explore research topics related to design management in the hospitality industry. Through research projects, case studies, and seminars, students have the opportunity to investigate design trends, consumer preferences, and innovative design solutions. They may research topics such as sustainable design practices, technology integration in hospitality design, and the impact of design on guest satisfaction. Faculty members provide guidance and support to help students develop critical thinking skills and contribute to the advancement of knowledge in design management.
Industry Engagement: SHMS emphasizes industry engagement as a vital component of the program. Students have the opportunity to interact with industry professionals through guest lectures, workshops, and industry projects. They also undertake internships at leading hospitality companies, design firms, and luxury brands, gaining practical experience and valuable insights into industry best practices. Additionally, the school maintains strong partnerships with design agencies and hospitality organizations, providing students with access to industry networks and resources.
Global Perspective: The Bachelor of Arts program at SHMS offers students a global perspective on design management in the hospitality industry. With campuses in Switzerland and a diverse student body representing various cultural backgrounds, students gain exposure to international design trends, cultural influences, and global business practices. They have the opportunity to participate in study tours, international internships, and cross-cultural projects, further enhancing their global perspective and preparing them for careers in the global hospitality industry.
Location
Caux, Leysin
Score
IELTS 6
Tuition Fee
CHf 29400
Undergraduate Entry Requirements
Application Fee: CHF 100
Academic Qualifications: Prospective undergraduate students typically need to have completed their secondary education with a minimum academic achievement of 55% or above in their high school or equivalent qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 55 is required.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It's important for international students to review the specific entry requirements for the program they are interested in, as requirements can vary between different programs and may change over time. Additionally, applicants should consider visa and immigration requirements for studying in Switzerland, which may include financial documentation and health insurance.
SHMS recognizes the importance of attracting talented and ambitious international students to its programs. To support this goal, the institution offers several scholarship opportunities.
Academic Excellence Scholarships: These scholarships are awarded to students who have demonstrated outstanding academic achievements. Eligibility criteria and award amounts may vary.
Need-Based Scholarships: SHMS offers financial aid to students who demonstrate financial need. Applicants are typically required to submit financial documents to determine their eligibility for this type of scholarship.
Diversity Scholarships: These scholarships aim to promote diversity and inclusivity within the SHMS community. They are awarded to students from underrepresented backgrounds who can contribute to the school's diverse student body.
Country-Specific Scholarships: Some scholarships may be available for students from specific countries or regions. These scholarships are often established to encourage students from particular areas to study at SHMS.
Graduates of the Bachelor of Arts in International Hospitality Management program with a specialization in Design Management from Swiss Hotel Management School (SHMS) in Switzerland have a wide range of career opportunities that blend hospitality management with design principles.
Hotel Design Consultant: Hotel design consultants work with hospitality businesses to create innovative and visually appealing hotel spaces. They collaborate with architects, interior designers, and hotel owners to develop design concepts that enhance guest experiences and reflect the brand identity.
Hospitality Branding Manager: Hospitality branding managers are responsible for developing and implementing branding strategies for hotels, resorts, and hospitality businesses. They ensure that brand identities are effectively communicated through design elements such as logos, color schemes, and visual merchandising.
Interior Design Coordinator: Interior design coordinators oversee the design and decoration of hospitality spaces, including hotel lobbies, guest rooms, and restaurants. They work closely with interior designers, architects, and contractors to ensure that design concepts are implemented according to specifications and within budget constraints.
Design Project Manager: Design project managers lead design projects from concept to completion, overseeing all aspects of the design process, including planning, budgeting, scheduling, and execution. They coordinate with various stakeholders to ensure that projects are delivered on time and meet quality standards.
Luxury Hotel Manager: Luxury hotel managers oversee the operations of high-end hotels and resorts, ensuring that guests receive exceptional service and experiences. They may work closely with designers to maintain the luxurious ambiance and aesthetic of the property.
Hospitality Entrepreneur: Hospitality entrepreneurs launch their own hospitality businesses, such as boutique hotels, bed and breakfasts, or event venues. With a background in design management, they can create unique and memorable guest experiences that set their businesses apart.
Event Design Specialist: Event design specialists focus on creating immersive and memorable event experiences through thoughtful design elements. They collaborate with event planners and coordinators to incorporate design concepts into weddings, corporate events, and special occasions.
Brand Experience Manager: Brand experience managers oversee the overall guest experience across various touchpoints, including design, service, and ambiance. They ensure that every interaction with the brand reinforces its identity and values.
Restaurant Design Consultant: Restaurant design consultants work with restaurant owners and chefs to create visually appealing and functional dining spaces. They consider factors such as layout, lighting, and decor to enhance the overall dining experience.
Hospitality Marketing Executive: Hospitality marketing executives develop marketing campaigns that leverage design elements to attract guests and drive bookings. They collaborate with designers and marketers to create visually compelling content for websites, social media, and advertising campaigns.
