Master in Fashion Luxury & Brand Management for Hospitality
Istituto Marangoni, located in Italy, offers a specialized Master’s program in Fa...
BA (Hons) in Visual Design
Milano
INTAKE: October
Program Overview
The BA (Hons) in Visual Design at Istituto Marangoni is an innovative program designed for students who are passionate about visual communication and want to pursue a career in the ever-evolving design industry. The program provides a comprehensive foundation in visual design, focusing on both traditional and digital design techniques. Students are trained to understand the power of visual elements in conveying messages, telling stories, and influencing perceptions. Through a blend of practical and theoretical coursework, the program emphasizes the importance of creativity, technical skills, and problem-solving in the field of visual design. Graduates of this program are equipped to pursue careers in areas such as graphic design, digital media, branding, and advertising, with a strong focus on developing a unique design voice that resonates with diverse audiences.
Curriculum: The curriculum of the BA (Hons) in Visual Design offers a balanced mix of creative exploration and technical mastery. Key modules cover topics such as graphic design principles, typography, visual storytelling, branding, motion graphics, digital imaging, and web design. Students are introduced to the latest design software and tools, such as Adobe Creative Suite, which are essential for creating professional visual content. The program also includes modules on color theory, composition, and user experience (UX) design, ensuring that students develop a holistic understanding of the design process. Alongside technical skills, the curriculum emphasizes critical thinking, allowing students to approach design challenges strategically. Collaborative projects, individual assignments, and practical workshops further help students develop their skills in real-world contexts. The curriculum is designed to prepare students for the dynamic nature of the design industry, making them adaptable and capable of creating visually compelling and effective designs across different mediums.
Research Focus: The research focus in the BA (Hons) in Visual Design program at Istituto Marangoni is centered on innovation, experimentation, and the intersection of design with technology. Students are encouraged to engage in design research that explores new visual languages, emerging technologies, and the impact of design on society. The program emphasizes the exploration of sustainable design practices, ensuring that students understand the ethical and environmental implications of their work. Research projects may include areas such as interactive design, motion graphics, virtual reality (VR) design, and multimedia storytelling. Students are encouraged to investigate the role of visual design in shaping communication, branding, and user engagement. This research-driven approach not only enhances students' technical and creative abilities but also helps them stay at the forefront of industry trends and innovations.
Industry Engagement: Istituto Marangoni fosters strong industry engagement in the BA (Hons) in Visual Design program, ensuring that students are exposed to the latest trends, practices, and industry professionals. The program regularly collaborates with leading design agencies, media companies, and branding firms, providing students with opportunities to work on live projects and gain practical experience. Guest lectures, workshops, and mentoring sessions with industry experts allow students to gain valuable insights into the challenges and opportunities in the visual design field. These interactions help students develop a network of industry contacts and enhance their professional readiness. Additionally, the program encourages internships, where students can gain hands-on experience working with companies in design-related roles, giving them a competitive edge when entering the job market. This direct connection to the industry ensures that students' skills are up-to-date and aligned with industry standards, making them highly employable upon graduation.
Global Perspective: The global perspective of the BA (Hons) in Visual Design program at Istituto Marangoni offers students the opportunity to engage with design trends and practices from around the world. With campuses in major cities like Milan, London, and Paris, students are exposed to diverse cultural influences, design aesthetics, and creative practices from different parts of the globe. This international exposure allows students to understand how visual design plays a role in global communication, branding, and advertising. The program encourages students to think beyond borders, drawing inspiration from various cultures and adapting design strategies to meet the needs of a global market. By working in multicultural teams and collaborating on global projects, students gain valuable skills in cross-cultural communication, which is essential in today's interconnected world. The global perspective of the program prepares students to work in international design firms or launch their own design businesses with a broad, diverse outlook on design.
Location
Milano
Score
Tuition Fee
€ 18700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- MOI letter is a mandatory requirement.
Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.
Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.
Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.
Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.
Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.
Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.
Graduates of the BA (Hons) in Visual Design program at Istituto Marangoni, Italy, are well-equipped to pursue a diverse range of careers in the creative industries. With a strong foundation in design theory, technical skills, and industry knowledge, students are prepared to take on key roles in design studios, advertising agencies, media companies, and more.
Visual Designer: Creating visually compelling designs for brands, websites, apps, and other digital or print platforms, with a focus on aesthetic appeal and user experience.
Graphic Designer: Specializing in producing visual content such as logos, marketing materials, advertisements, and illustrations, working in a variety of sectors including advertising, media, and entertainment.
UI/UX Designer: Designing user interfaces and experiences for websites and mobile apps, ensuring they are user-friendly, accessible, and visually attractive.
Brand Designer: Developing the visual elements that define a brand’s identity, including logos, color palettes, typography, and other design assets that communicate the brand’s message.
Motion Graphics Designer: Specializing in the creation of animated designs and videos, typically used in advertising, film, digital media, and entertainment.
Creative Director: Leading creative teams in the development of visual concepts and design strategies for brands, campaigns, or projects, overseeing everything from initial ideas to final execution.
Web Designer: Designing the layout, structure, and visual elements of websites to ensure an engaging and aesthetically pleasing user experience.
Advertising Designer: Working within advertising agencies to create eye-catching visuals for advertising campaigns, both digital and print, that effectively communicate the brand's message.
Art Director: Managing the visual style and imagery for projects in areas such as publishing, advertising, film, and video production, guiding the overall aesthetic vision.
