Master in Fashion Luxury & Brand Management for Hospitality
Istituto Marangoni, located in Italy, offers a specialized Master’s program in Fa...
Bachelor in Creative Multimedia Arts
Firenze
INTAKE: October
Program Overview
Istituto Marangoni’s Bachelor in Creative Multimedia Arts program offers a dynamic, interdisciplinary approach to the world of multimedia design, blending creativity with technology. The program is designed for individuals passionate about the integration of various media forms, including digital design, animation, video production, interactive media, and graphic design. Students develop the skills needed to create innovative multimedia projects that can be applied in a wide range of industries, from advertising and entertainment to digital marketing and gaming. Through a balance of hands-on practice and theoretical learning, this program prepares students for the evolving digital landscape by equipping them with both the creative and technical skills required to lead in the multimedia sector.
Curriculum: The curriculum for the Bachelor in Creative Multimedia Arts is comprehensive and covers the essential aspects of creative media production. Students engage with key subjects such as digital design, interactive media, animation, video production, visual effects, and 3D modeling. The program also integrates elements of storytelling, brand identity, and creative direction, ensuring that students understand how to engage audiences through multimedia content. Students will gain proficiency in industry-standard software, including Adobe Creative Suite, Final Cut Pro, and Unity, as well as understanding the principles of UX/UI design. The curriculum is structured to foster creativity, encourage experimentation, and develop technical skills, making it ideal for students eager to work at the intersection of art and technology.
Research Focus: The research focus of the Bachelor in Creative Multimedia Arts program centers on the evolving role of multimedia in communication and design. Students explore topics like the impact of new media technologies on creativity, the relationship between digital content and user experience, and the integration of storytelling across multimedia platforms. The program encourages students to research innovative uses of emerging technologies, such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI), in multimedia arts. By exploring both traditional and modern approaches to creative design, students develop a deep understanding of how multimedia can shape communication, influence culture, and provide new opportunities in digital storytelling.
Industry Engagement: Istituto Marangoni emphasizes industry engagement throughout the Bachelor in Creative Multimedia Arts program. Students have opportunities to collaborate on real-world projects with leading brands and companies in the creative industries. Internship programs, live briefs, and industry workshops allow students to gain practical experience, refine their skills, and expand their professional network. Guest speakers and professionals from the multimedia and design sectors frequently interact with students, sharing insights and offering mentorship. This strong industry connection ensures that students graduate with relevant skills and a portfolio that demonstrates their readiness for the fast-paced world of multimedia design.
Global Perspective: Istituto Marangoni’s global perspective in the Bachelor in Creative Multimedia Arts program offers students the chance to explore global trends and influences in multimedia design. With campuses in Milan, Paris, London, and Shanghai, students are exposed to diverse design cultures, aesthetic traditions, and technological innovations from around the world. The program encourages students to create work that is both globally relevant and locally impactful, preparing them for careers in a globally interconnected multimedia landscape. This international exposure provides students with the skills needed to work in diverse cultural environments, whether they are collaborating with international teams or creating content for global audiences.
Location
Firenze
Score
Tuition Fee
€ 13700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- MOI letter is a mandatory requirement.
Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.
Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.
Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.
Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.
Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.
Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.
Graduating from the Bachelor in Creative Multimedia Arts program at Istituto Marangoni opens up a diverse range of exciting career opportunities in the rapidly growing multimedia, design, and digital media sectors. The program equips students with the creative, technical, and strategic skills needed to thrive in a variety of roles.
Multimedia Designer: Multimedia designers work in a variety of fields, creating digital content that combines text, graphics, audio, video, and animation. They are responsible for designing interactive media such as websites, mobile applications, and digital advertisements.
Video Production Specialist: Video production specialists focus on the creation of multimedia content, including editing, filming, and post-production processes. They work with production teams to develop video content for commercials, films, television, and online platforms.
Motion Graphics Designer: Motion graphics designers create animated visuals and graphics for video content, websites, advertisements, and other media. They use animation software to create engaging designs and visual storytelling elements that enhance multimedia projects.
Interactive Media Developer: Interactive media developers specialize in designing and building interactive experiences for websites, apps, games, and other digital platforms. They combine creative and technical skills to create user-friendly, engaging digital content.
UX/UI Designer: UX/UI (User Experience/User Interface) designers focus on the functionality and design of digital interfaces such as websites and mobile applications. They ensure that the design is user-centered, aesthetically pleasing, and easy to navigate, improving the overall user experience.
Game Designer: Game designers are responsible for creating the visual and interactive elements of video games. They develop characters, environments, and narratives, combining creative and technical skills to design a compelling gaming experience.
Digital Content Creator: Digital content creators produce online media content for websites, social media, and streaming platforms. They create everything from articles and blogs to video tutorials and influencer marketing content, focusing on storytelling and audience engagement.
Animation Director: Animation directors oversee the creative process of animated projects, ensuring that the visuals align with the narrative. They work closely with animators, designers, and producers to create animations for films, advertisements, and digital content.
Branding and Visual Identity Designer: These professionals are responsible for developing the visual identity of brands, including logos, color schemes, and marketing materials. They ensure that a brand’s image is consistent across all platforms and resonates with its target audience.
Advertising Creative Director: Advertising creative directors lead the visual and conceptual direction of advertising campaigns. They work closely with clients to understand their needs, develop creative concepts, and oversee the production of visual and multimedia assets for campaigns.
Web Designer/Developer: Web designers and developers are responsible for creating the visual elements and functionality of websites. They work on both the design and technical aspects, ensuring the site is visually engaging, user-friendly, and optimized for performance across devices.
Digital Marketing Specialist: Digital marketing specialists focus on promoting brands and products using digital channels, including social media, websites, and email marketing. They work on developing multimedia content to attract and engage customers, as well as analyzing data to improve marketing strategies.
Virtual Reality (VR) and Augmented Reality (AR) Specialist: VR and AR specialists create immersive, interactive experiences using cutting-edge technologies. They work in industries such as gaming, entertainment, education, and advertising, designing 3D simulations, virtual environments, and augmented experiences.
E-Learning Designer: E-learning designers create digital educational content, including interactive courses, training programs, and simulations. They use multimedia tools to make learning experiences engaging and effective for online learners.
