Master in Fashion Luxury & Brand Management for Hospitality
Istituto Marangoni, located in Italy, offers a specialized Master’s program in Fa...
BA (Hons) in Fashion Styling & Creative Direction
Milano, Firenze
INTAKE: Feb & Oct
Program Overview
Istituto Marangoni offers a prestigious BA (Hons) in Fashion Styling & Creative Direction program, designed for students who aspire to lead in the world of fashion styling, creative direction, and visual communication. The program emphasizes a blend of creativity, technical skill, and strategic thinking, allowing students to understand and drive the visual language of fashion. This course prepares graduates to work at the intersection of fashion, media, and advertising, where they can craft compelling visual narratives and influence the aesthetic direction of brands, campaigns, editorials, and fashion shows. Students are guided through the practical and conceptual aspects of fashion styling and creative direction, equipping them to shape the global fashion industry.
Curriculum: The curriculum for the BA (Hons) in Fashion Styling & Creative Direction is carefully structured to cover both the creative and commercial aspects of fashion styling and direction. It includes subjects such as fashion history, visual communication, styling techniques, image creation, trend forecasting, and digital media. Students learn how to produce and direct editorial shoots, fashion campaigns, and brand presentations, all while developing their own unique creative vision. The program also covers the business side of fashion, focusing on fashion marketing, branding, and strategic communication. Workshops and live projects are integral to the curriculum, allowing students to apply their skills in real-world settings. The program provides a comprehensive approach that combines creative flair with business acumen.
Research Focus: The research focus of the BA (Hons) in Fashion Styling & Creative Direction centers on the evolving role of visuals in fashion communication. Students explore areas like the intersection of fashion and digital media, the influence of social media on visual trends, and how culture and technology are shaping the future of fashion imagery. Research projects encourage students to explore the power of visual storytelling, experiment with photography and videography, and critically analyze the impact of fashion on society. The program supports students in developing their own creative projects that contribute to the broader discourse on styling and creative direction in contemporary fashion.
Industry Engagement: Istituto Marangoni provides extensive industry engagement opportunities for students in the BA (Hons) in Fashion Styling & Creative Direction program. With its strong connections to the fashion industry, students gain access to internships, collaborations, and mentorships with leading fashion houses, media outlets, and renowned stylists. Students are encouraged to participate in fashion events, photoshoots, and live briefs, which provide valuable hands-on experience. Industry professionals are frequently invited to deliver guest lectures and share their insights, giving students the chance to network and gain practical knowledge of current industry trends and expectations. These connections help students bridge the gap between academic learning and professional practice, providing them with the tools and networks to succeed in the competitive fashion styling and creative direction fields.
Global Perspective: Istituto Marangoni offers a global perspective on fashion through its international campuses in key fashion capitals, including Milan, Paris, London, and Shanghai. This global approach allows students to explore a wide range of cultural influences on fashion styling and creative direction. Students are encouraged to develop their unique vision while being exposed to global trends, multicultural design approaches, and diverse market demands. By studying in such iconic cities, students also have the opportunity to attend international fashion events and gain exposure to cutting-edge trends in the fashion world. This international outlook ensures that graduates of the program are equipped to work in a globalized industry, where cross-cultural understanding and global networking are essential to success.
Location
Milano, Firenze
Score
Tuition Fee
€ 24750
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- MOI letter is a mandatory requirement.
Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.
Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.
Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.
Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.
Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.
Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.
Graduating with a BA (Hons) in Fashion Styling & Creative Direction from Istituto Marangoni opens up a wide range of career opportunities in the fashion industry. The program is designed to equip students with the skills necessary to succeed in creative, media, and marketing roles, positioning them as leaders in visual communication and fashion styling.
Fashion Stylist: Fashion stylists are responsible for curating the look and style of models, celebrities, or editorial shoots. They work closely with photographers, designers, and brands to craft visually striking images that communicate the fashion narrative.
Creative Director: Creative directors oversee the overall visual direction of fashion campaigns, editorial content, and branding. They lead the creative process from concept to execution, ensuring that the visuals align with the brand’s identity and message.
Fashion Consultant: Fashion consultants advise brands, retailers, and individuals on style, trends, and visual representation. They help clients develop their image, create cohesive wardrobes, and enhance brand identity through styling.
Editorial Stylist: Editorial stylists work with magazines, websites, and other media outlets to style fashion shoots. They collaborate with photographers, makeup artists, and art directors to produce high-quality content for fashion editorials and publications.
Fashion Photographer: While fashion photographers are typically responsible for capturing the visual images in shoots, many graduates combine their styling skills with photography. A strong understanding of styling can help photographers create aesthetically impactful imagery.
Set Designer: Set designers create the physical environment for fashion photoshoots, runway shows, and advertising campaigns. They are responsible for designing the backdrop and elements that complement the stylist’s vision and enhance the overall visual concept.
Brand Creative Manager: A creative manager in fashion is responsible for leading the development and execution of brand campaigns and visual materials. They ensure that the brand’s messaging is consistent across all media and align with its overall identity.
Fashion Blogger/Influencer: Many graduates leverage their skills in fashion styling to build their personal brand as influencers or bloggers. They create content, offer style advice, and promote fashion brands through social media channels.
Fashion Marketing & PR Specialist: Fashion marketing and PR professionals manage the image and public perception of brands, designers, and collections. They create strategic marketing campaigns, press releases, and media events to promote fashion products and drive sales.
Fashion Event Coordinator: Event coordinators in fashion manage the planning and execution of events such as runway shows, exhibitions, and product launches. They handle logistics, styling, and collaboration with creative teams to ensure a seamless experience.
Visual Merchandiser: Visual merchandisers create compelling in-store displays that capture customer attention and reflect the store’s brand identity. They design the layout and display of fashion products, ensuring an engaging and aesthetically pleasing shopping experience.
