Master in Fashion Luxury & Brand Management for Hospitality
Istituto Marangoni, located in Italy, offers a specialized Master’s program in Fa...
BA (Hons) in Fashion Product
Milano, Firenze
INTAKE: October
Program Overview
The BA (Hons) in Fashion Product at Istituto Marangoni, Italy, is an intensive program designed for those looking to specialize in the creation, management, and marketing of fashion products. This course equips students with the essential skills to design, develop, and manage fashion collections that resonate with global consumer trends. The program bridges creativity and business strategy, allowing students to explore both the artistic and commercial aspects of fashion product management. With a focus on practical learning and industry engagement, students gain hands-on experience, preparing them for dynamic roles in fashion product development, marketing, and management.
Curriculum: The BA (Hons) in Fashion Product curriculum is structured to offer a comprehensive understanding of the fashion industry. The course includes a wide range of subjects that address key areas of fashion product creation and management. Topics covered include product design, fashion marketing, sustainable fashion, and brand management. Additionally, students gain expertise in production processes, supply chain management, and retail strategies. The curriculum incorporates both theoretical and practical elements, with students working on live projects, case studies, and developing their own collections. This well-rounded approach ensures that students are not only creative but also business-savvy and prepared for the challenges of the modern fashion industry.
Research Focus: Istituto Marangoni’s BA (Hons) in Fashion Product emphasizes research on emerging trends, consumer behavior, and the evolving global fashion market. Students are encouraged to explore areas such as sustainable production practices, ethical fashion, and the influence of technology on fashion products. Research projects are designed to deepen understanding of the dynamics of the fashion industry, enabling students to analyze market demands and consumer preferences. The research component also includes studies into fashion forecasting, the role of innovation in product development, and how brands can maintain relevance in a rapidly changing market. This focus on research allows students to stay ahead of trends and contribute to the industry's growth.
Industry Engagement: Istituto Marangoni places great importance on industry engagement throughout the BA (Hons) in Fashion Product program. The institution has strong ties with top fashion brands, offering students opportunities for internships, masterclasses, and live projects. These industry collaborations ensure that students gain practical experience in real-world settings, helping them understand the day-to-day operations of fashion product development and marketing. Students are also encouraged to attend fashion events, exhibitions, and networking opportunities that enhance their career prospects. The program’s close connection with the fashion industry ensures that students are well-prepared for employment upon graduation and have access to a wealth of professional networks.
Global Perspective: The BA (Hons) in Fashion Product at Istituto Marangoni offers students a truly global perspective on the fashion industry. With campuses in Milan, Paris, London, and Shanghai, students gain insights into the fashion business from different cultural and market contexts. The program emphasizes the global nature of the fashion industry, allowing students to understand how fashion products are marketed, produced, and sold in diverse markets. This international exposure not only broadens students’ knowledge but also prepares them to work in the global fashion ecosystem. Moreover, Istituto Marangoni’s diverse student body enriches the learning experience, fostering cross-cultural collaboration and a broader understanding of global fashion trends.
Location
Milano, Firenze
Score
Tuition Fee
€ 24750
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- MOI letter is a mandatory requirement.
Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.
Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.
Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.
Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.
Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.
Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.
The BA (Hons) in Fashion Product at Istituto Marangoni offers a comprehensive curriculum designed to train students in the art and science of fashion product development. The program focuses on developing both creative and business skills, preparing students to take on key roles within the fashion product industry. With an emphasis on innovation, sustainability, and market relevance, students are equipped to bring fashion products to life that resonate with consumers worldwide.
Fashion Product Development: Students learn how to conceptualize, design, and develop fashion products, focusing on creative design and technical production methods.
Fashion Supply Chain Management: The curriculum emphasizes the importance of understanding the fashion supply chain, including sourcing materials, managing production, and ensuring product quality.
Sustainability in Fashion: Students explore eco-friendly practices in fashion, learning how to incorporate sustainable materials and methods into fashion product creation.
Trend Analysis and Consumer Behavior: The program incorporates market research and trend forecasting, enabling students to understand consumer needs and tailor products to evolving market demands.
Fashion Marketing and Branding: The course includes a focus on how to position fashion products in the market, develop compelling brand strategies, and create effective marketing campaigns.
Digital Tools for Fashion Product Development: Students are trained in the latest digital tools used for product design, prototyping, and production, ensuring they are ready for the technology-driven future of fashion.
