Master in Fashion Luxury & Brand Management for Hospitality
Istituto Marangoni, located in Italy, offers a specialized Master’s program in Fa...
Master in Fashion Buying & Merchandising
Milano
INTAKE: Feb & Oct
Program Overview
The Master in Fashion Buying & Merchandising at Istituto Marangoni, Italy, is a specialized program designed to prepare students for dynamic roles in the global fashion retail and merchandising industry. This program combines creativity, analytical skills, and business acumen to educate future professionals who can effectively manage the buying, planning, and merchandising functions of fashion brands. Students will explore the latest trends, consumer behaviors, and the intricacies of supply chain management, equipping them with the tools to optimize retail operations and contribute to the success of luxury and contemporary fashion businesses.
Curriculum: The curriculum is structured to cover both theoretical foundations and practical applications in fashion buying and merchandising. Core modules include merchandise planning, financial management, trend forecasting, consumer behavior analysis, and digital retail strategies. Students also study visual merchandising, brand development, and sustainability in fashion retail, ensuring a well-rounded education. Practical learning is emphasized through workshops, case studies, and collaborative projects that simulate real-world challenges. The program often incorporates hands-on experiences with advanced tools and software used in buying and merchandising, preparing students to excel in a technology-driven industry.
Research Focus: The program encourages research into evolving consumer trends, innovative retail strategies, and sustainable practices in fashion merchandising. Students may explore topics such as the impact of e-commerce on traditional buying roles, the integration of artificial intelligence in merchandising, and strategies for promoting ethical consumption in the fashion industry. Research projects often involve collaborations with industry experts, providing valuable insights into real-world issues and emerging opportunities within the fashion retail landscape.
Industry Engagement: Istituto Marangoni’s strong ties with global fashion brands and retailers play a vital role in this program. Students benefit from workshops, guest lectures, and masterclasses delivered by renowned professionals in the fashion industry. The program also includes opportunities for internships and live projects with leading fashion brands, offering invaluable experience in the field of buying and merchandising. These industry engagements enable students to build professional networks and gain practical knowledge, bridging the gap between academic learning and professional practice.
Global Perspective: The Master in Fashion Buying & Merchandising offers a global perspective, reflecting the international nature of the fashion industry. The program incorporates case studies and examples from fashion hubs such as Milan, Paris, London, and New York, providing students with a comprehensive understanding of buying and merchandising in different markets. The curriculum also addresses cultural diversity, teaching students how to adapt strategies to cater to global audiences. Students will graduate with a deep understanding of the complexities and opportunities of managing buying and merchandising functions on an international scale.
Location
Milano
Score
Tuition Fee
€ 32450
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency
- MOI letter is a mandatory requirement.
Istituto Marangoni offers a range of scholarships and financial aid opportunities for international students who demonstrate exceptional talent, academic excellence, and financial need. These scholarships are designed to support students in pursuing their studies at one of the world’s leading fashion and design institutions, ensuring that talented individuals from all around the globe have the chance to experience a world-class education.
Merit-Based Scholarships: Istituto Marangoni provides merit-based scholarships to students who demonstrate outstanding academic performance or exceptional creative abilities in the fields of fashion, design, and the arts. These scholarships are awarded based on the applicant’s portfolio, academic achievements, and overall potential in their chosen program. Merit-based scholarships help to make the high-quality education at Istituto Marangoni more accessible to talented students worldwide.
Early Application Scholarships: To encourage early enrollment and reward students who demonstrate and foresight in their educational plans, Istituto Marangoni offers early application scholarships. These scholarships are granted to students who apply to their desired program well before the deadline, ensuring they secure their place and financial assistance ahead of time.
Alumni Scholarships: Istituto Marangoni values its global alumni network and offers special scholarships to the children of alumni. These scholarships provide an opportunity for the next generation of creative talents to benefit from the institution's prestigious programs, building on the legacy of previous students who have succeeded in the fashion, design, and creative industries.
Country-Specific Scholarships: Istituto Marangoni provides a number of country-specific scholarships aimed at promoting diversity within its student body. These scholarships are designed for students from specific countries or regions, enabling talented individuals from underrepresented areas to access world-class education. Country-specific scholarships may vary by year and eligibility criteria, so it is important for students to check the institution’s official website for the most up-to-date information.
Partner Scholarships: Istituto Marangoni also partners with industry leaders, fashion brands, and cultural organizations to offer scholarships that help students access specialized programs. These scholarships often come with additional benefits, such as internship opportunities, mentoring, or networking with industry professionals, giving students a direct pathway into their future careers.
Graduates of the Master in Fashion Buying & Merchandising program at Istituto Marangoni, Italy, are well-prepared to take on dynamic and influential roles in the global fashion and retail industry. The program's specialized curriculum equips students with the skills required to excel in various careers.
Fashion Buyer: Responsible for selecting and purchasing products that align with a brand's identity and appeal to target consumers, ensuring profitability and trend relevance.
Merchandising Manager: Oversees the planning, stocking, and presentation of products in stores or online, aiming to optimize sales and customer satisfaction.
Retail Manager: Manages retail operations, ensuring an engaging customer experience, efficient staff performance, and achievement of sales goals.
Category Manager: Focuses on specific product categories, analyzing sales data, managing inventory, and creating strategies to boost category performance.
Visual Merchandiser: Designs and implements in-store and online displays that highlight products and enhance the shopping experience.
E-commerce Specialist: Manages online buying and merchandising operations, utilizing digital tools and strategies to maximize revenue from online platforms.
Trend Analyst: Studies market trends and consumer behavior to provide insights that guide product selection and buying decisions.
Supply Chain Coordinator: Ensures efficient product sourcing, production, and delivery to meet market demands and maintain profitability.
Sustainability Manager in Fashion Buying: Focuses on incorporating ethical and eco-friendly practices into the buying and merchandising processes.
Luxury Brand Buyer: Works with high-end fashion brands to curate collections that resonate with affluent customers and maintain the brand's prestige.
