BA (Hons) Business Management (Tourism and Events)

Dubai Knowledge Park

 

INTAKE: Jan & Sept

Program Overview

The BA (Hons) Business Management (Tourism and Events) program at Middlesex University Dubai is designed to equip students with the essential skills and knowledge needed to excel in the dynamic fields of tourism and event management. This program focuses on developing business acumen while exploring the diverse aspects of tourism and events, such as project management, strategic planning, marketing, and entrepreneurship. Students gain a comprehensive understanding of both global trends and local market dynamics, preparing them for a successful career in these industries. By blending theory with practical experience, this degree offers a solid foundation for those seeking managerial roles in tourism, events, or related sectors.

Curriculum: The curriculum of the BA (Hons) Business Management (Tourism and Events) program is structured to provide students with a balanced mix of core business management modules alongside specialized courses in tourism and event management. Key topics covered include strategic management, marketing, economics, human resources, and financial management. Additionally, students delve into tourism theory, event planning, risk management, and sustainable tourism. The program emphasizes critical thinking, decision-making, and leadership, ensuring graduates are well-prepared to face the challenges of the tourism and events sectors. Real-world case studies, group projects, and internships are integrated into the curriculum to enhance learning outcomes and practical application.

Research Focus: Middlesex University Dubai encourages a strong research focus within the BA (Hons) Business Management (Tourism and Events) program, enabling students to explore emerging trends and challenges in tourism and event management. The university is committed to fostering a research-driven learning environment where students can engage in academic research and contribute to the advancement of the industry. Topics such as sustainable tourism, digital event management, and the impact of global events on local economies are central to the program's research agenda. Students are supported in developing their own research projects, with access to various resources and academic guidance to enhance their research capabilities.

Industry Engagement: One of the key strengths of the BA (Hons) Business Management (Tourism and Events) program at Middlesex University Dubai is its strong emphasis on industry engagement. The university maintains partnerships with leading organizations in the tourism and event sectors, offering students valuable opportunities for internships, work placements, and networking. These collaborations ensure that students gain hands-on experience and insight into the industry, enhancing their employability upon graduation. Regular guest lectures, workshops, and industry events are also organized to allow students to learn directly from professionals and stay updated on the latest trends and developments in the field.

Global Perspective: Middlesex University Dubai adopts a global perspective in the delivery of the BA (Hons) Business Management (Tourism and Events) program, preparing students to work in diverse international contexts. The curriculum incorporates global case studies and comparative analyses of tourism and event practices across different regions. Students are encouraged to think globally while understanding the unique challenges and opportunities presented by local markets. This international approach is complemented by the university's diverse student body, which brings a variety of perspectives and experiences, further enhancing the global learning environment.

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Location

Dubai Knowledge Park

Pollster Education

Score

IELTS 6

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Tuition Fee

AED 61450

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.

English Language Proficiency:

  • IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
  • TOEFL: Overall score of 72 or higher.
  • PTE: Overall score of 51 or higher.

Middlesex University Dubai offers a variety of scholarships to support international students in their academic journey and help alleviate the financial burden of higher education. These scholarships are designed to recognize academic excellence, support students from diverse backgrounds, and encourage global talent to study at one of Dubai's leading universities.

Academic Excellence Scholarship: The Academic Excellence Scholarship is awarded to outstanding international students based on their academic achievements. This merit-based scholarship is available for both undergraduate and postgraduate programs, providing a percentage of tuition fee reduction. To be eligible, students must demonstrate high academic performance in their previous studies and maintain a strong GPA throughout their program at Middlesex University Dubai.

Early Bird Scholarship: Middlesex University Dubai offers an Early Bird Scholarship for international students who apply and confirm their place in advance. This scholarship provides a discount on tuition fees for students who complete their application and enroll early in their chosen program. It is a great opportunity for students to reduce their educational expenses while securing a spot at the university.

Sports Scholarship: Middlesex University Dubai recognizes the importance of sports and physical activities in student life. The Sports Scholarship is awarded to international students who excel in sports and represent the university in regional or national competitions. This scholarship provides financial assistance and encourages student-athletes to balance academics and sports while pursuing their degree.

Financial Assistance: In addition to merit-based scholarships, Middlesex University Dubai offers financial assistance for international students facing financial hardship. The university provides a range of options, including installment plans and payment deferrals, to help students manage their tuition fees. The financial assistance team works closely with students to find the best solution based on individual circumstances.

Program-Specific Scholarships: Certain programs at Middlesex University Dubai may offer program-specific scholarships to international students. These scholarships are often awarded based on particular criteria, such as outstanding performance in a specific field or eligibility for particular programs like business, engineering, or design. Students are encouraged to check the eligibility requirements for specific programs when applying.

The BA (Hons) Business Management (Tourism and Events) program at Middlesex University Dubai opens up a wide range of career opportunities across the tourism and events industries. Graduates of this program are well-equipped to pursue roles in diverse sectors, from event management and hospitality to tourism development and travel consultancy. 

Event Manager/Coordinator: Graduates can manage and coordinate various events, such as conferences, festivals, and corporate events. They would be responsible for overseeing the planning, organization, and execution of events, ensuring everything runs smoothly.

Tourism Consultant: As a tourism consultant, graduates can work with governments, organizations, or travel agencies to develop and promote tourism strategies, helping destinations attract visitors and boost local economies.

Hotel Manager: With their understanding of hospitality management, graduates can pursue careers in hotel management, overseeing daily operations, guest services, and financial performance in the tourism industry.

Destination Manager: Destination managers are responsible for promoting a destination's tourism offerings and working with local businesses to enhance the overall experience for tourists.

Marketing Manager (Tourism & Events): This role focuses on promoting tourism and event-related services, developing marketing strategies, campaigns, and digital content to attract tourists and event-goers.

Travel and Tour Manager: Travel and tour managers are responsible for planning and organizing travel itineraries for clients, ensuring they have a smooth and enjoyable experience throughout their journey.

Conference and Exhibition Planner: Graduates can manage large-scale conferences and exhibitions, handling logistics, venue selection, sponsorships, and attendee engagement to ensure events meet client objectives.

Sustainable Tourism Manager: With a growing focus on sustainability, graduates can work in roles that promote responsible and sustainable tourism practices, developing strategies that minimize environmental impact while maximizing economic benefits.


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