BA Honours Advertising, PR and Branding

Undergraduate Entry Requirements

Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.

English Language Proficiency:

• IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
• TOEFL: Overall score of 72 or higher.
• PTE: Overall score of 51 or higher.

Middlesex University Dubai offers a variety of scholarships to support international students in their academic journey and help alleviate the financial burden of higher education. These scholarships are designed to recognize academic excellence, support students from diverse backgrounds, and encourage global talent to study at one of Dubai's leading universities.

Academic Excellence Scholarship: The Academic Excellence Scholarship is awarded to outstanding international students based on their academic achievements. This merit-based scholarship is available for both undergraduate and postgraduate programs, providing a percentage of tuition fee reduction. To be eligible, students must demonstrate high academic performance in their previous studies and maintain a strong GPA throughout their program at Middlesex University Dubai.

Early Bird Scholarship: Middlesex University Dubai offers an Early Bird Scholarship for international students who apply and confirm their place in advance. This scholarship provides a discount on tuition fees for students who complete their application and enroll early in their chosen program. It is a great opportunity for students to reduce their educational expenses while securing a spot at the university.

Sports Scholarship: Middlesex University Dubai recognizes the importance of sports and physical activities in student life. The Sports Scholarship is awarded to international students who excel in sports and represent the university in regional or national competitions. This scholarship provides financial assistance and encourages student-athletes to balance academics and sports while pursuing their degree.

Financial Assistance: In addition to merit-based scholarships, Middlesex University Dubai offers financial assistance for international students facing financial hardship. The university provides a range of options, including installment plans and payment deferrals, to help students manage their tuition fees. The financial assistance team works closely with students to find the best solution based on individual circumstances.

Program-Specific Scholarships: Certain programs at Middlesex University Dubai may offer program-specific scholarships to international students. These scholarships are often awarded based on particular criteria, such as outstanding performance in a specific field or eligibility for particular programs like business, engineering, or design. Students are encouraged to check the eligibility requirements for specific programs when applying.

Graduates of the BA Honours Advertising, PR and Branding program at Middlesex University Dubai are well-equipped to pursue a wide range of career opportunities in the fast-paced and dynamic fields of advertising, public relations, and branding. The program provides students with the skills and knowledge needed to excel in various roles across industries such as media, communication, entertainment, corporate marketing, and consultancy. 

Advertising Executive: As an advertising executive, graduates develop and execute advertising campaigns, working closely with clients and creative teams to design advertisements that effectively communicate brand messages. They oversee the strategic planning and delivery of campaigns across various media platforms.

Brand Manager: Brand managers are responsible for the development and management of a brand's identity, ensuring it resonates with the target audience. They work on creating brand strategies, marketing plans, and ensuring consistent messaging across all brand touchpoints.

Public Relations (PR) Manager: PR managers handle the reputation management and communication strategies of an organization or client. They work on media relations, crisis communication, and creating positive public perceptions through press releases, media interactions, and community engagement efforts.

Creative Director: Creative directors are responsible for overseeing the creative vision of advertising campaigns, PR materials, and branding strategies. They lead teams of designers, writers, and strategists to ensure that all creative work aligns with the client’s goals and brand identity.

Social Media Manager: With the rise of digital marketing, social media managers play a crucial role in creating content, managing social media platforms, and engaging with followers. They develop strategies to increase brand visibility, drive engagement, and build a loyal online community.

Media Planner: Media planners are responsible for selecting the best media channels to reach a target audience effectively. They work with clients to plan advertising budgets and decide on the optimal mix of media outlets (TV, print, digital) to maximize campaign effectiveness.

Digital Marketing Specialist: Digital marketing specialists focus on using online platforms to promote brands, products, and services. They manage campaigns through digital channels such as websites, social media, email, SEO, and paid search to build online presence and drive customer conversions.

Content Marketing Manager: Content marketing managers develop strategies for creating engaging content that aligns with the brand’s objectives. They oversee content creation for blogs, websites, videos, and social media platforms, aiming to attract and retain customers through valuable and relevant content.

Corporate Communications Manager: Corporate communications managers handle internal and external communications for a company. They ensure that messages are aligned with the company’s mission and values, overseeing public relations, media engagement, and internal communications strategies.

Event Manager: Event managers plan and execute marketing events, product launches, or public relations campaigns that enhance brand visibility and customer engagement. They coordinate logistics, manage budgets, and liaise with vendors and stakeholders to ensure event success.

Marketing Consultant: Graduates can also pursue careers as marketing consultants, where they advise businesses on the development and execution of their marketing strategies. They offer insights on improving brand positioning, advertising efforts, and public relations campaigns to optimize results.

Crisis Communications Specialist: Crisis communications specialists manage public relations during times of crisis, helping companies navigate negative media coverage or public scrutiny. They develop strategies to mitigate reputational damage and restore public trust.

Public Affairs Specialist: Public affairs specialists focus on managing relationships between organizations and government entities or stakeholders. They work on policy communication, lobbying efforts, and public advocacy to represent the organization’s interests.

Advertising Copywriter: Copywriters create compelling content for advertisements, websites, social media, and other marketing materials. They craft messages that resonate with the target audience and encourage them to take action, such as purchasing a product or engaging with the brand.

PR Account Executive: PR account executives work directly with clients to manage their public relations campaigns. They assist in writing press releases, organizing events, and managing media relationships to ensure positive coverage of their clients.

Influencer Marketing Manager: Influencer marketing managers collaborate with social media influencers to create authentic brand partnerships. They develop strategies to increase brand awareness through influencer endorsements, content creation, and cross-promotion.