MBA (Business Analytics)
The MBA in Business Analytics at Middlesex University Dubai is designe...
BA Honours Marketing
Dubai Knowledge Park
INTAKE: Jan & Sept
Program Overview
The BA Honours Marketing program at Middlesex University Dubai is designed to provide students with a deep understanding of marketing principles, strategies, and practices in a global context. This program equips students with the knowledge and skills required to navigate the dynamic and competitive marketing landscape. It combines academic theory with practical applications, enabling students to engage in real-world marketing challenges. The program is ideal for those who wish to pursue careers in advertising, brand management, market research, digital marketing, and other marketing-related fields. By the end of the course, graduates are prepared to manage and execute marketing campaigns and strategies in diverse industries.
Curriculum: The BA Honours Marketing curriculum at Middlesex University Dubai offers a balanced mix of theoretical knowledge and practical experience. Students will study core modules such as Marketing Principles, Consumer Behaviour, Digital Marketing, Brand Management, Market Research, and Integrated Marketing Communications. These foundational subjects are complemented by specialized modules in areas like Global Marketing, Strategic Marketing, Advertising, and Social Media Marketing. Throughout the program, students will develop key marketing skills, including market analysis, data-driven decision-making, strategic planning, and effective communication. The curriculum also emphasizes practical learning through case studies, project work, and industry collaborations.
Research Focus: The BA Honours Marketing program places a strong emphasis on research, helping students develop the ability to critically evaluate marketing trends and apply research findings to real-world scenarios. Students will engage in individual and group research projects that focus on contemporary issues in marketing, such as the impact of digital technologies on consumer behavior, brand development, and global marketing strategies. The research component encourages students to explore cutting-edge marketing topics, such as sustainability in marketing, consumer psychology, and the role of social media in marketing strategies. By conducting research, students will strengthen their analytical and problem-solving abilities, preparing them for leadership roles in marketing.
Industry Engagement: Middlesex University Dubai emphasizes industry engagement throughout the BA Honours Marketing program to bridge the gap between theory and practice. The university partners with leading companies, marketing agencies, and organizations to offer students opportunities for internships, live projects, and work placements. These industry connections allow students to gain practical marketing experience, develop their professional networks, and gain insight into the latest marketing trends and technologies. Students also benefit from exposure to industry experts through guest lectures, workshops, and marketing events, providing them with a deeper understanding of the challenges and opportunities faced by marketing professionals in the real world.
Global Perspective: The BA Honours Marketing program at Middlesex University Dubai offers students a global perspective on marketing. The curriculum is designed to address marketing challenges that arise in diverse cultural, economic, and technological environments. Students will gain a solid understanding of global marketing strategies, the cultural implications of marketing, and how businesses adapt their marketing approaches to different markets worldwide. The program’s emphasis on international case studies and global marketing trends prepares students for careers in multinational companies and organizations with a global reach. Additionally, the diverse student body at Middlesex University Dubai provides a unique opportunity for cross-cultural learning and collaboration.
Location
Dubai Knowledge Park
Score
IELTS 6
Tuition Fee
AED 61450
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 72 or higher.
- PTE: Overall score of 51 or higher.
Middlesex University Dubai offers a variety of scholarships to support international students in their academic journey and help alleviate the financial burden of higher education. These scholarships are designed to recognize academic excellence, support students from diverse backgrounds, and encourage global talent to study at one of Dubai's leading universities.
Academic Excellence Scholarship: The Academic Excellence Scholarship is awarded to outstanding international students based on their academic achievements. This merit-based scholarship is available for both undergraduate and postgraduate programs, providing a percentage of tuition fee reduction. To be eligible, students must demonstrate high academic performance in their previous studies and maintain a strong GPA throughout their program at Middlesex University Dubai.
Early Bird Scholarship: Middlesex University Dubai offers an Early Bird Scholarship for international students who apply and confirm their place in advance. This scholarship provides a discount on tuition fees for students who complete their application and enroll early in their chosen program. It is a great opportunity for students to reduce their educational expenses while securing a spot at the university.
Sports Scholarship: Middlesex University Dubai recognizes the importance of sports and physical activities in student life. The Sports Scholarship is awarded to international students who excel in sports and represent the university in regional or national competitions. This scholarship provides financial assistance and encourages student-athletes to balance academics and sports while pursuing their degree.
Financial Assistance: In addition to merit-based scholarships, Middlesex University Dubai offers financial assistance for international students facing financial hardship. The university provides a range of options, including installment plans and payment deferrals, to help students manage their tuition fees. The financial assistance team works closely with students to find the best solution based on individual circumstances.
Program-Specific Scholarships: Certain programs at Middlesex University Dubai may offer program-specific scholarships to international students. These scholarships are often awarded based on particular criteria, such as outstanding performance in a specific field or eligibility for particular programs like business, engineering, or design. Students are encouraged to check the eligibility requirements for specific programs when applying.
Graduates of the BA Honours Marketing program at Middlesex University Dubai are well-equipped to pursue a wide range of career opportunities in the marketing industry. With a strong foundation in marketing theory and practical experience, they can enter various sectors such as advertising, retail, digital marketing, brand management, public relations, market research, and more.
Marketing Manager: As a marketing manager, graduates can lead marketing campaigns, develop strategies, and manage marketing teams. They play a key role in promoting products and services, identifying target markets, and driving customer engagement.
Brand Manager: Brand managers focus on developing and maintaining the identity of a brand. They work on creating strong brand messaging, designing brand strategies, and ensuring brand consistency across all channels and platforms.
Digital Marketing Specialist: With a focus on digital platforms, digital marketing specialists create online marketing strategies, manage social media accounts, run email marketing campaigns, and optimize websites for search engines (SEO). They play a crucial role in promoting brands in the digital space.
Market Research Analyst: Graduates can become market research analysts, gathering and analyzing data on consumer preferences, market trends, and competitor strategies. This role involves making data-driven decisions to help companies improve their products and marketing strategies.
Advertising Executive: Advertising executives develop creative advertising campaigns, work with clients, and coordinate with design and media teams to ensure that ads reach the right audience through various channels, including television, print, and digital media.
Public Relations Specialist: Public relations specialists manage the public image of a company, creating and executing communication strategies, managing media relations, and handling crisis communication to maintain a positive brand reputation.
Social Media Manager: Social media managers focus on creating content, managing social media accounts, and interacting with followers to build brand awareness and customer loyalty. They also track social media performance and adjust strategies accordingly.
E-commerce Manager: E-commerce managers oversee online sales operations, manage product listings, monitor sales trends, and create promotional strategies to drive online sales and optimize customer experiences on e-commerce platforms.
Content Marketing Strategist: Content marketing strategists develop content plans that align with marketing goals. They create engaging written, video, and visual content to attract and retain customers through blogs, social media, websites, and other content platforms.
Retail Manager: Graduates can pursue a career in retail management, overseeing store operations, developing marketing strategies for retail products, managing customer experiences, and leading sales teams in physical retail environments.
Marketing Consultant: As marketing consultants, graduates provide advice to businesses on how to improve their marketing strategies, optimize their brand presence, and reach new audiences. This role may involve working with multiple clients across various industries.
Sales Manager: Sales managers oversee the sales operations of a company, managing a team of sales professionals, setting sales targets, and developing strategies to drive revenue growth and customer acquisition.
Event Coordinator: Event coordinators plan and execute marketing events, product launches, and promotional activities that help boost brand visibility and engage with customers. They work closely with vendors, suppliers, and stakeholders to ensure smooth event execution.
SEO Specialist: SEO specialists focus on optimizing website content to rank higher in search engine results. They use analytics and SEO tools to improve website traffic, visibility, and online presence, helping businesses attract more visitors to their sites.
