Grande Ecole Program - Bachelor in Marketing and Business

IDRAC's Grande Ecole Program - Bachelor in Marketing and Business (Year 3 Entry) equips students with advanced marketing strategies, business development expertise, and a global perspective, preparing them for multifaceted roles in the dynamic world of marketing and business.

Curriculum: The Grande Ecole Program's Bachelor in Marketing and Business (Year 3 Entry) at IDRAC Business School offers a comprehensive curriculum tailored to students entering in their third year. It encompasses advanced marketing strategies, business fundamentals, and specialized skills required for success in the competitive business landscape. The curriculum includes modules focusing on strategic marketing, market analysis, business development, and relationship management.

Research Focus: The program emphasizes the development of research skills relevant to marketing and business contexts. Students engage in research projects, gaining insights into market trends, consumer behavior, and innovative business strategies through practical applications of research methodologies.

Industry Engagement: IDRAC Business School emphasizes industry integration, providing students with opportunities for practical exposure in the business world. The Bachelor in Marketing and Business (Year 3 Entry) program involves industry collaborations, internships, and projects, allowing students to apply theoretical knowledge to real-world business scenarios and develop crucial industry-specific skills.

Global Perspective: The program integrates a global outlook by addressing international marketing strategies, global business development, and cross-cultural communication. Students explore the impact of globalization on business practices, preparing them for careers in international markets and diverse cultural environments.

Undergraduate Entry Requirements

Academic Qualification: Prospective undergraduate students are generally required to hold a high school diploma or an equivalent qualification. Typically, an undergraduate entry requirement may include a minimum of 55% or above in the qualifying examinations.

English Language Proficiency:

• IELTS Scores: Generally, an overall band score of 6.0 or 6.5 might be required for undergraduate programs, with minimum band scores of 5.5.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

IDRAC Business School recognizes the importance of supporting international students in pursuing their academic endeavors and offers various scholarships to assist them in their educational journey in France.

1. Merit-Based Scholarships: The institution provides merit-based scholarships to outstanding international students who demonstrate exceptional academic achievements, leadership qualities, or unique talents. These scholarships aim to reward academic excellence and encourage students to excel in their chosen fields of study.

2. Need-Based Financial Aid: IDRAC offers need-based financial aid to international students facing financial constraints. These aid programs are designed to support students who require assistance to cover tuition fees or living expenses during their studies at the institution.

3. Diversity Scholarships: To promote diversity and inclusivity, IDRAC Business School may offer scholarships to students from underrepresented regions or cultural backgrounds. These scholarships aim to foster a diverse student community and provide opportunities for individuals with unique perspectives and experiences.

4. Specific Program Scholarships: Certain academic programs at IDRAC may have dedicated scholarships available to international students enrolled in those programs. These scholarships could be tied to specific fields of study or research areas, encouraging students' participation and excellence in those domains.

5. Sports and Extracurricular Achievement Scholarships: The institution acknowledges students' achievements outside the academic realm, such as in sports, arts, or community service. IDRAC may offer scholarships to international students who have demonstrated exceptional talent or achievements in these areas.

Graduates of IDRAC's Grande Ecole Program - Bachelor in Marketing and Business (Year 3 Entry) have diverse career opportunities in marketing, business development, and related fields.

1. Marketing Coordinator: Graduates can pursue roles as Marketing Coordinators, assisting in implementing marketing campaigns, conducting market research, and supporting overall marketing strategies.

2. Business Development Associate: Positions as Business Development Associates involve identifying new business opportunities, fostering client relationships, and contributing to business growth strategies.

3. Digital Marketing Specialist: Graduates can explore careers as Digital Marketing Specialists, focusing on online marketing strategies, social media management, and digital campaign execution.

4. Market Research Analyst: Roles as Market Research Analysts involve analyzing market trends, consumer behavior, and collecting data to support business decision-making processes.

5. Sales Executive: Graduates can pursue positions as Sales Executives, responsible for selling products or services, managing client accounts, and achieving sales targets.