Master Grande Ecole Program
IDRAC Business School's Master Grande Ecole Program stands out for its comprehensiv...
Bachelor in Marketing and Business development
Lyon
INTAKE: September
Program Overview
IDRAC Business School is renowned for its innovative academic programs that equip students with practical skills and a solid foundation in business.
Curriculum: The Bachelor in Marketing and Business Development program at IDRAC Business School, designed for students entering in their third year, offers a comprehensive curriculum. It combines advanced marketing strategies, business development techniques, and practical skills necessary for success in the marketing and business landscape. Students delve into areas such as strategic marketing, market analysis, business growth strategies, and relationship management.
Research Focus: The program emphasizes the development of research skills pertinent to marketing and business development. Students engage in research projects, gaining insights into market trends, consumer behavior, and business growth strategies through applied research methodologies.
Industry Engagement: IDRAC emphasizes industry connections, providing students with opportunities for hands-on experience in the business world. The Bachelor in Marketing and Business Development program incorporates industry projects, internships, and collaborations, enabling students to apply classroom theories to real business scenarios and develop practical skills sought by employers.
Global Perspective: The program integrates a global perspective by addressing international marketing strategies, global business development, and cross-cultural communication. Students explore the impact of globalization on business, preparing them for careers in international markets and diverse cultural settings.
Location
Lyon
Score
IELTS 6
Tuition Fee
€ 9000
Undergraduate Entry Requirements
Academic Qualification: Prospective undergraduate students are generally required to hold a high school diploma or an equivalent qualification. Typically, an undergraduate entry requirement may include a minimum of 55% or above in the qualifying examinations.
English Language Proficiency:
- IELTS Scores: Generally, an overall band score of 6.0 or 6.5 might be required for undergraduate programs, with minimum band scores of 5.5.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
IDRAC Business School recognizes the importance of supporting international students in pursuing their academic endeavors and offers various scholarships to assist them in their educational journey in France.
1. Merit-Based Scholarships: The institution provides merit-based scholarships to outstanding international students who demonstrate exceptional academic achievements, leadership qualities, or unique talents. These scholarships aim to reward academic excellence and encourage students to excel in their chosen fields of study.
2. Need-Based Financial Aid: IDRAC offers need-based financial aid to international students facing financial constraints. These aid programs are designed to support students who require assistance to cover tuition fees or living expenses during their studies at the institution.
3. Diversity Scholarships: To promote diversity and inclusivity, IDRAC Business School may offer scholarships to students from underrepresented regions or cultural backgrounds. These scholarships aim to foster a diverse student community and provide opportunities for individuals with unique perspectives and experiences.
4. Specific Program Scholarships: Certain academic programs at IDRAC may have dedicated scholarships available to international students enrolled in those programs. These scholarships could be tied to specific fields of study or research areas, encouraging students' participation and excellence in those domains.
5. Sports and Extracurricular Achievement Scholarships: The institution acknowledges students' achievements outside the academic realm, such as in sports, arts, or community service. IDRAC may offer scholarships to international students who have demonstrated exceptional talent or achievements in these areas.
Graduates of IDRAC's Bachelor in Marketing and Business Development (Year 3 Entry) program have a wide array of career opportunities in marketing, business development, and related fields.
1. Marketing Manager: Graduates can pursue roles as Marketing Managers, responsible for developing marketing strategies, managing campaigns, and overseeing promotional activities to achieve business objectives.
2. Business Development Specialist: Positions as Business Development Specialists involve identifying growth opportunities, establishing partnerships, and expanding the business reach in new markets.
3. Brand Manager: Graduates can explore roles as Brand Managers, responsible for brand development, market positioning, and ensuring brand consistency across various channels.
4. Market Research Analyst: Roles as Market Research Analysts involve analyzing market data, conducting research, and providing insights to support business decisions and strategies.
5. Sales and Account Manager: Graduates can pursue careers as Sales and Account Managers, managing client relationships, generating sales, and meeting revenue targets.
