Master Grande Ecole Program
IDRAC Business School's Master Grande Ecole Program stands out for its comprehensiv...
Bachelor in Marketing and Business ( Direct Program )
Lyon
INTAKE: September
Program Overview
IDRAC Business School is renowned for its dynamic academic programs that blend theoretical knowledge with practical expertise, preparing students for successful careers in the global business landscape.
Curriculum: The Bachelor in Marketing and Business program at IDRAC Business School offers a comprehensive curriculum combining marketing strategies, business fundamentals, and practical skills. Students gain insights into consumer behavior, market analysis, digital marketing, strategic planning, and business operations. The curriculum is designed to nurture critical thinking, problem-solving abilities, and industry-relevant skills necessary for a career in marketing and business.
Research Focus: The program emphasizes a foundational understanding of research methodologies, exposing students to practical research projects within the marketing and business domains. Students learn to analyze market trends, conduct market research, and apply research findings to make informed business decisions.
Industry Engagement: IDRAC fosters strong ties with industry partners, providing students with practical exposure to the business world. The Bachelor in Marketing and Business program incorporates industry-relevant projects, internships, and collaborations, enabling students to apply classroom learning to real-world scenarios and build valuable industry connections.
Global Perspective: The program integrates a global perspective into its curriculum by addressing international business practices, global marketing strategies, and cross-cultural communication. Students gain exposure to global business environments, preparing them to navigate and excel in diverse cultural and international business settings.
Location
Lyon
Score
IELTS 6
Tuition Fee
€ 6950
Undergraduate Entry Requirements
Academic Qualification: Prospective undergraduate students are generally required to hold a high school diploma or an equivalent qualification. Typically, an undergraduate entry requirement may include a minimum of 55% or above in the qualifying examinations.
English Language Proficiency:
- IELTS Scores: Generally, an overall band score of 6.0 or 6.5 might be required for undergraduate programs, with minimum band scores of 5.5.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
IDRAC Business School recognizes the importance of supporting international students in pursuing their academic endeavors and offers various scholarships to assist them in their educational journey in France.
1. Merit-Based Scholarships: The institution provides merit-based scholarships to outstanding international students who demonstrate exceptional academic achievements, leadership qualities, or unique talents. These scholarships aim to reward academic excellence and encourage students to excel in their chosen fields of study.
2. Need-Based Financial Aid: IDRAC offers need-based financial aid to international students facing financial constraints. These aid programs are designed to support students who require assistance to cover tuition fees or living expenses during their studies at the institution.
3. Diversity Scholarships: To promote diversity and inclusivity, IDRAC Business School may offer scholarships to students from underrepresented regions or cultural backgrounds. These scholarships aim to foster a diverse student community and provide opportunities for individuals with unique perspectives and experiences.
4. Specific Program Scholarships: Certain academic programs at IDRAC may have dedicated scholarships available to international students enrolled in those programs. These scholarships could be tied to specific fields of study or research areas, encouraging students' participation and excellence in those domains.
5. Sports and Extracurricular Achievement Scholarships: The institution acknowledges students' achievements outside the academic realm, such as in sports, arts, or community service. IDRAC may offer scholarships to international students who have demonstrated exceptional talent or achievements in these areas.
Graduates of IDRAC's Bachelor in Marketing and Business program have a diverse range of career opportunities in the field of marketing, business development, and related domains.
1. Marketing Coordinator: Graduates can pursue roles as Marketing Coordinators, assisting in the implementation of marketing campaigns, conducting market research, and supporting marketing strategies.
2. Business Development Associate: Positions as Business Development Associates involve identifying new business opportunities, building client relationships, and contributing to business growth strategies.
3. Digital Marketing Specialist: Graduates can pursue careers as Digital Marketing Specialists, focusing on online marketing strategies, social media management, and digital campaign execution.
4. Market Research Analyst: Roles as Market Research Analysts involve analyzing market trends, consumer behavior, and gathering data to support business decision-making processes.
5. Sales Executive: Graduates can explore positions as Sales Executives, responsible for selling products or services, managing client accounts, and meeting sales targets.
