MSc Creative Advertising Strategy

Manchester

 

INTAKE: September

Program Overview

The MSc in Creative Advertising Strategy at Manchester Metropolitan University is a comprehensive and highly regarded program that focuses on the strategic and creative aspects of advertising.

  1. Creative Excellence: The curriculum places a strong emphasis on creativity, enabling students to develop compelling advertising campaigns, concepts, and strategies that resonate with target audiences.

  2. Strategic Thinking: Students learn strategic thinking and planning, allowing them to create effective advertising campaigns that align with clients' objectives and target market needs.

  3. Consumer Insights: The program emphasizes the importance of consumer insights, data analysis, and market research in shaping advertising strategies that drive results.

  4. Digital Marketing: Students explore digital marketing strategies, including social media advertising, content marketing, and online brand presence, to keep pace with the evolving advertising landscape.

  5. Client Collaboration: MMU often collaborates with industry partners, providing students with opportunities to work on real advertising projects and receive guidance from advertising professionals.

  6. Ethical Advertising: Ethical considerations and social responsibility in advertising are integrated into the curriculum, ensuring that students are aware of the ethical challenges and responsibilities in the field.

Pollster Education

Location

Manchester

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 18000

Postgraduate Entry Requirements:

  • Academic Qualifications: For postgraduate programs, international students are generally required to have a minimum academic qualification of 55% or above in their previous studies. However, some courses may have specific requirements or higher entry criteria.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 95, with at least 19 in Listening, 19 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 67 with no individual score below 58.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships provide opportunities for talented students to pursue their studies at Manchester Metropolitan University. 

  1. Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarship offers a partial tuition fee waiver of up to £5,000.
  2. International Postgraduate Scholarships: MMU provides postgraduate scholarships to international students undertaking master's degree programs. These scholarships offer financial support towards tuition fees, with amounts ranging from £2,000 to £5,000.
  3. Country-Specific Scholarships: MMU offers scholarships specifically tailored to students from certain countries or regions. These scholarships may have specific eligibility criteria and provide financial assistance to support students from specific geographic areas.
  4. Sports Scholarships: MMU recognizes the achievements of talented athletes and offers sports scholarships to support their academic and sporting aspirations. These scholarships provide financial support and additional training opportunities for student-athletes.
  5. External Scholarships and Funding: MMU also encourages international students to explore external scholarship opportunities offered by governments, organizations, and foundations in their home countries. The university provides guidance and support in accessing external funding options.

It is important to note that scholarship availability, criteria, and application deadlines may vary each year.

Graduates of the MSc in Creative Advertising Strategy program at Manchester Metropolitan University can pursue a variety of career paths in advertising, marketing, and related industries.

  1. Advertising Strategist: Graduates may work as advertising strategists, responsible for developing creative and effective advertising campaigns for clients or agencies.

  2. Creative Director: Opportunities exist for those interested in creative leadership roles, overseeing the development of advertising concepts and creative teams.

  3. Account Executive: Graduates can become account executives, managing client relationships, project timelines, and the execution of advertising campaigns.

  4. Digital Marketing Specialist: Some alumni choose to specialize in digital marketing, focusing on online advertising, social media marketing, and digital campaign management.

  5. Brand Manager: Graduates may work as brand managers, responsible for defining and managing the brand identity and marketing strategies of products or organizations.

  6. Market Researcher: Opportunities exist in market research, where graduates analyze consumer behavior and market trends to inform advertising and marketing strategies.

  7. Advertising Educator: For those interested in education, careers as advertising educators and lecturers in universities and colleges are accessible avenues.


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