BSc Hons Accounting, Business Finance and Management
This degree offers a solid foundation in financial, management, and accounting principl...
BSc Hons Marketing
York
INTAKE: September
Program Overview
This three-year full-time program, with an optional placement year, is accredited by the Chartered Institute of Marketing (CIM), offering graduates a pathway towards professional CIM qualifications. The course emphasizes digital literacy and ethical practice, ensuring students are well-prepared to navigate the evolving marketing landscape.
Curriculum: The curriculum is structured to build foundational knowledge in the first year, covering marketing essentials, business ethics, and consumer behavior. In the second year, students delve into branding strategies, digital marketing analytics, and sustainable marketing practices. The final year offers advanced topics such as international marketing strategy and strategic marketing consulting, allowing students to tailor their studies to specific interests.
Research Focus: Students engage in research-driven learning, particularly through the dissertation pathway in the final year, where they conduct empirical studies to address complex marketing issues. This approach fosters critical thinking and analytical skills, essential for strategic decision-making in marketing.
Industry Engagement: The program maintains strong ties with industry, featuring guest lectures from practicing marketing managers and opportunities for real-world consulting projects. Students can opt for a year in industry, gaining practical experience and enhancing employability.
Global Perspective: A global outlook is integral to the program, with modules like international marketing strategy and opportunities to study abroad. This equips students with the cultural competence and strategic insight necessary for international marketing roles.
Location
York
Score
IELTS 6.5
Tuition Fee
£ 25800
Undergraduate Entry Requirements:
- Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.
- English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 87, with at least 21 in Listening, 21 in Reading, 21 in Speaking, and 21 in Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 55.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of York, located in the UK, offers a range of scholarships to support their educational journey. These scholarships aim to recognize academic excellence, encourage cultural diversity, and provide financial assistance to deserving students.
Academic Excellence Scholarships: The University of York offers scholarships based on academic merit to outstanding international students applying for undergraduate or postgraduate programs. The scholarships provide financial support in the form of partial tuition fee reductions.
Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to exceptional international students who demonstrate outstanding academic achievements and leadership potential. The scholarships cover full tuition fees and also provide a generous living stipend to support the students' living expenses during their studies.
Departmental Scholarships: Many departments within the University of York offer scholarships to international students within specific academic fields. These scholarships may cover partial or full tuition fees and are awarded based on academic excellence and potential within the chosen field.
Country-Specific Scholarships: The University of York provides scholarships specifically designed for students from certain countries or regions. These scholarships aim to promote diversity and international collaboration. Examples include the York Graduate Research School Scholarships for students from specific countries or regions.
Research Scholarships: International students interested in pursuing research-based programs such as Ph.D. or MPhil have opportunities to apply for research scholarships. These scholarships provide financial support by covering tuition fees and offering a stipend to assist with living expenses. Funding sources for research scholarships include government grants, research councils, and industry partnerships.
External Scholarships: The University of York encourages international students to explore external scholarship opportunities provided by governments, organizations, or foundations in their home countries. The university provides guidance and support to students in identifying and applying for these external scholarships.
Graduates of the BSc (Hons) Marketing program from the University of York have access to a wide range of career opportunities in the marketing sector and beyond. The skills developed throughout the program are highly transferable, enabling graduates to work in diverse roles across industries.
Marketing Manager: As a marketing manager, you would be responsible for overseeing marketing campaigns, managing teams, and developing strategies to promote products or services.
Digital Marketing Specialist: With the growing importance of online marketing, digital marketing specialists focus on creating and executing digital campaigns, social media strategies, SEO, and content marketing.
Brand Manager: Brand managers focus on building and maintaining the image and identity of a specific brand, ensuring its success in the market.
Market Research Analyst: These professionals collect and analyze data to understand market trends, customer preferences, and competitor strategies, which helps businesses make informed decisions.
Advertising Executive: Advertising executives manage ad campaigns across various platforms, working closely with clients to develop creative strategies to increase brand awareness and sales.
Public Relations (PR) Manager: A PR manager is responsible for managing a company's reputation, handling media relations, and ensuring positive public perception.
Sales Manager: Sales managers develop strategies to boost sales performance, manage sales teams, and work with marketing departments to align sales strategies with marketing efforts.
E-commerce Manager: With the rise of online shopping, e-commerce managers oversee online sales platforms, optimizing the customer journey, and driving growth through digital channels.
Content Strategist: Content strategists focus on developing engaging and relevant content for marketing purposes, ensuring that content resonates with the target audience.
Entrepreneur: Graduates can also use their marketing knowledge to start their own businesses, focusing on product development, branding, and marketing strategies to reach consumers effectively.
