BSc Hons Marketing

York

 

INTAKE: September

Program Overview

The University of York is widely recognized for its academic excellence and innovative programs, and one such program is the Bachelor of Science (BSc) Honors degree in Marketing. This program is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices, preparing them for successful careers in the dynamic and competitive field of marketing.

The BSc Hons Marketing program at the University of York offers a comprehensive curriculum that covers various aspects of marketing. Students study a range of subjects, including consumer behavior, market research, brand management, digital marketing, advertising, strategic marketing, and marketing communications. This broad-based curriculum equips students with the necessary knowledge and skills to develop effective marketing strategies and campaigns in both traditional and digital environments.

One of the key strengths of the program is its emphasis on practical learning and real-world application. Students have the opportunity to engage in hands-on projects, case studies, and simulations that simulate real marketing scenarios. These activities enable students to apply theoretical concepts to practical situations, develop problem-solving and critical thinking skills, and gain valuable experience in developing marketing plans and strategies.

Pollster Education

Location

York

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 21950

Undergraduate Entry Requirements:

  • Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.
  • English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 87, with at least 21 in Listening, 21 in Reading, 21 in Speaking, and 21 in Writing.
    • PTE Academic: A minimum overall score of 61 with no individual score below 55.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of York, located in the UK, offers a range of scholarships to support their educational journey. These scholarships aim to recognize academic excellence, encourage cultural diversity, and provide financial assistance to deserving students. 

  1. Academic Excellence Scholarships: The University of York offers scholarships based on academic merit to outstanding international students applying for undergraduate or postgraduate programs. The scholarships provide financial support in the form of partial tuition fee reductions.
  2. Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to exceptional international students who demonstrate outstanding academic achievements and leadership potential. The scholarships cover full tuition fees and also provide a generous living stipend to support the students' living expenses during their studies.
  3. Departmental Scholarships: Many departments within the University of York offer scholarships to international students within specific academic fields. These scholarships may cover partial or full tuition fees and are awarded based on academic excellence and potential within the chosen field.
  4. Country-Specific Scholarships: The University of York provides scholarships specifically designed for students from certain countries or regions. These scholarships aim to promote diversity and international collaboration. Examples include the York Graduate Research School Scholarships for students from specific countries or regions.
  5. Research Scholarships: International students interested in pursuing research-based programs such as Ph.D. or MPhil have opportunities to apply for research scholarships. These scholarships provide financial support by covering tuition fees and offering a stipend to assist with living expenses. Funding sources for research scholarships include government grants, research councils, and industry partnerships.
  6. External Scholarships: The University of York encourages international students to explore external scholarship opportunities provided by governments, organizations, or foundations in their home countries. The university provides guidance and support to students in identifying and applying for these external scholarships.

BSc Hons Marketing program have a wide range of career prospects available to them. The program prepares graduates for diverse roles within marketing departments, advertising agencies, market research firms, public relations agencies, and digital marketing agencies.

Graduates may work in areas such as brand management, market research analysis, digital marketing, advertising and promotions, marketing communications, sales, and customer relationship management. They may hold positions such as marketing executive, brand manager, digital marketer, market research analyst, advertising account executive, or social media strategist. The marketing field offers a multitude of exciting and dynamic career opportunities for graduates with a strong foundation in marketing principles and practical skills.

The University of York provides comprehensive career support services to its students. The dedicated careers team offers guidance and resources tailored to the needs of students pursuing careers in marketing. They provide assistance with job searching, CV writing, interview preparation, and networking. The university also organizes industry events, guest lectures, and networking opportunities to facilitate connections between students and marketing professionals.

The BSc Hons Marketing program at the University of York offers students a comprehensive education in marketing principles, strategies, and practices. The program's practical approach, emphasis on digital marketing, and strong industry connections prepare graduates for successful careers in the dynamic and evolving field of marketing. The University of York's commitment to career support ensures that graduates are well-prepared and equipped to thrive in the competitive marketing industry.


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