Master in Business & Tourism
Grand Sud Tourism School, located in the vibrant region of southern France, is renowned...
Master in Business & Tourism
Toulouse
INTAKE: Feb & Oct
Program Overview
Grand Sud Tourism School, located in the vibrant region of southern France, is renowned for its specialized programs in tourism and hospitality management. The Master in Business & Tourism is designed to equip students with advanced knowledge and practical skills necessary for leadership roles in the global tourism industry. This program combines business management principles with an in-depth understanding of tourism trends, cultural diversity, and sustainable practices. It is tailored for international students seeking a career in tourism management, event planning, hospitality, and destination marketing.
Curriculum: The curriculum of the Master in Business & Tourism is structured to provide a balanced mix of theoretical knowledge and practical application. Key modules include Tourism Economics, Strategic Management in Tourism, Sustainable Tourism, Digital Marketing in Tourism, Hospitality Management, Event Management, and International Business Strategies. The program also emphasizes project-based learning, case studies, and field visits, enabling students to apply classroom knowledge to real-world tourism scenarios.
Research Focus: Grand Sud Tourism School places a strong emphasis on research that addresses contemporary challenges in the tourism sector. Students engage in research projects related to sustainable tourism development, cultural heritage preservation, tourism marketing strategies, and innovation in travel services. The research approach integrates both qualitative and quantitative methodologies, preparing students to contribute effectively to academic and industry knowledge.
Industry Engagement: The school maintains robust connections with the tourism and hospitality industry, facilitating internships, live projects, and networking opportunities for students. Partnerships with hotels, travel agencies, resorts, and international tourism boards allow students to gain hands-on experience, enhancing their employability and industry readiness. Guest lectures from industry leaders and field visits to major tourism hubs further strengthen professional engagement.
Global Perspective: Recognizing tourism as a global industry, the program promotes international exposure through study tours, exchange programs, and collaborations with partner universities worldwide. Students develop a multicultural understanding, adaptability, and cross-cultural communication skills, enabling them to operate effectively in diverse international contexts. This global perspective is particularly beneficial for careers in international tourism management and policy-making.
Location
Toulouse
Score
Tuition Fee
€ 14500
Postgraduate Entry Requirements
Application fee: €300
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- MOI is required
Grand Sud Tourism School is supporting international students in achieving their academic and professional goals by offering various scholarship opportunities. These scholarships are designed to recognize academic excellence, leadership potential, and dedication to the tourism and hospitality industry, making higher education more accessible for students from around the world.
Merit-Based Scholarships: The school offers merit-based scholarships for high-achieving students who demonstrate outstanding academic performance, leadership qualities, and a strong commitment to pursuing a career in tourism or hospitality. These scholarships can cover partial or full tuition fees depending on eligibility criteria.
Need-Based Financial Support: For students with financial challenges, the school provides need-based scholarships and financial assistance programs. These initiatives aim to reduce financial barriers and enable talented students to benefit from quality education without compromising their studies.
Graduates of the Master in Business & Tourism from Grand Sud Tourism School have a versatile skill set that opens doors to diverse career opportunities across the global tourism and hospitality sector.
Destination Marketing Manager / Destination Development Specialist: Planning and executing marketing campaigns for tourist destinations, designing sustainable destination development strategies, promoting cultural heritage and eco‑tourism.
Hotel / Resort General Manager or Operations Manager: Leading operations in high-end hotels or resorts managing guest services, hospitality operations, staff management, customer experience, and profitability.
Tourism Consultant (Sustainability & Strategy): Advising governments, regional bodies, or private firms on sustainable tourism development, environmental impact, tourism policy, and market positioning.
Event & Conference Manager for International Events / Incentive Travel: Organizing conferences, MICE (Meetings, Incentives, Conferences, Exhibitions), corporate travel events, destination weddings, and large-scale tourism-related events.
Travel Technology & E‑Tourism Manager / Product Manager for OTA: Working with online travel agencies (OTAs), travel‑tech firms or tourism platforms managing product design, customer experience, digital marketing, user interface for travelers.
Sustainable Tourism Planner / Eco‑Tourism Manager: Designing and managing sustainable travel packages, eco-resorts, community tourism initiatives, cultural heritage tours, and responsible travel programs.
Hospitality & Tourism Business Development Manager: Identifying growth opportunities, launching new travel products, forming partnerships, expanding tourism ventures, or targeting new markets.
Tourism Research Analyst / Market Research Specialist: Conducting tourism market research, trend analysis, consumer behavior studies, forecasting demand, and providing data-driven insights for stakeholders.
Cultural Heritage & Heritage Site Manager / Heritage Tourism Coordinator: Managing tours, conservation programs, visitor management, and promotion of historical or cultural heritage sites blending tourism with preservation.
Entrepreneur / Travel Startup Founder: Launching a travel startup such as a boutique travel agency, sustainable tour operator, niche cultural experiences, wellness tourism venture, or digital travel‑tech company.
