Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Communication in Web Communication and Tourism and Events (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Communication in Web Communication and Tourism and Events (Double Major) is designed for students seeking comprehensive knowledge and practical skills in digital communication, tourism, and event management. The program emphasizes a dual-focus approach, equipping students with expertise in online communication strategies, social media, digital marketing, tourism promotion, and event planning. By integrating web communication with tourism and events management, students acquire a versatile skill set that prepares them for high-demand roles in digital marketing, tourism marketing, event coordination, and corporate communications across industries worldwide.
Curriculum: The curriculum combines core communication principles with specialized modules in web communication, tourism, and events management. Key modules include Web Communication Strategies, Digital Media Production, Tourism Marketing, Event Planning and Management, Social Media Analytics, Destination Management, Content Creation, and Experiential Marketing. The program emphasizes experiential learning through real-world projects, digital campaigns, event simulations, and case studies. Students gain hands-on experience in planning and executing tourism campaigns, managing online platforms, coordinating events, and applying analytics to optimize communication and marketing outcomes.
Research Focus: KHEA encourages students to engage in research that develops analytical thinking, strategic decision-making, and problem-solving skills in digital communication, tourism, and events contexts. Students explore topics such as destination branding, online audience engagement, event impact assessment, tourism marketing strategies, and digital media trends. Faculty mentors guide students in undertaking research projects that provide actionable insights, inform strategic decision-making, and contribute to innovations in web communication, tourism, and event management. These research opportunities prepare graduates for professional roles or further postgraduate studies in tourism, events, or communication fields.
Industry Engagement: The program emphasizes strong industry engagement to ensure students gain practical exposure to real-world challenges in digital communication, tourism, and events management. Opportunities include internships, corporate projects, workshops, and networking sessions with professionals from tourism boards, travel agencies, event management companies, and digital marketing firms. These experiences allow students to apply theoretical knowledge in professional contexts, develop practical skills, and build networks that enhance employability in digital communication, tourism, and event management sectors.
Global Perspective: Through its partnership with Murdoch University, Australia, the program provides students with a global perspective on web communication, tourism, and event management practices. Students engage with international case studies, cross-cultural communication strategies, global tourism trends, and innovative event management techniques. Opportunities for international seminars, collaborative projects, and interactions with peers worldwide help students develop cultural intelligence, adaptability, and the ability to implement effective communication, tourism, and event solutions in a global context.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Communication in Web Communication and Tourism and Events (Double Major) at Kaplan Higher Education Academy, Singapore are equipped with a versatile skill set combining expertise in digital communication, tourism promotion, and event management.
Event Manager: Plan, organize, and execute corporate, social, and tourism-related events, ensuring seamless operations and impactful experiences for attendees.
Tourism Marketing Executive: Develop and implement marketing campaigns for destinations, attractions, and travel services to increase visitor engagement and brand awareness.
Digital Marketing Specialist: Design and manage online marketing campaigns across websites, social media, and search engines, leveraging analytics, SEO, and PPC strategies.
Social Media Manager: Strategically manage social media platforms to promote tourism services, events, and campaigns, engaging audiences and driving online visibility.
Public Relations Executive: Manage corporate communications, media relations, and online reputation for organizations in tourism, hospitality, and events sectors.
Destination Manager: Oversee the development, promotion, and management of tourism destinations to enhance visitor experiences and strategic marketing impact.
Content and Communications Strategist: Plan, create, and manage content for websites, social media, and promotional campaigns to effectively communicate brand messages.
Event Coordinator: Support the planning, logistics, vendor management, and execution of events to ensure smooth operations and successful outcomes.
Tourism Consultant: Advise organizations, tourism boards, and agencies on marketing strategies, visitor engagement, and operational improvements.
Experiential Marketing Manager: Develop and implement interactive campaigns that combine digital communication, tourism, and events to create memorable experiences and enhance brand engagement.
