Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Communication in Web Communication and Strategic Communication (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Communication in Web Communication and Strategic Communication (Double Major) is designed for students aiming to develop comprehensive expertise in both digital communication and strategic corporate messaging. The program emphasizes a dual-focus approach, enabling students to master online communication strategies, content creation, digital branding, public relations, and stakeholder engagement. By integrating web communication with strategic communication principles, students acquire a versatile skill set that prepares them for high-demand roles in corporate communication, digital marketing, media management, and strategic consultancy across industries worldwide.
Curriculum: The curriculum integrates core communication and management principles with specialized web and strategic communication modules. Key modules include Web Communication Strategies, Digital Media Management, Social Media Analytics, Strategic Communication, Corporate Communication, Crisis Communication, Content Strategy, and Digital Branding. The program emphasizes experiential learning through practical projects, digital campaigns, case studies, and simulations. Students gain hands-on experience in developing web-based campaigns, managing online platforms, crafting strategic messaging, and applying digital analytics to optimize communication outcomes.
Research Focus: KHEA encourages students to undertake research that enhances critical thinking, analytical skills, and problem-solving abilities in both web and strategic communication contexts. Students explore topics such as digital media trends, online audience engagement, brand reputation management, corporate communication strategies, and content optimization. Guided by experienced faculty, students conduct research projects that yield actionable insights, inform communication strategy, and contribute to innovations in digital and strategic communication practices. These research experiences prepare graduates for professional roles or further postgraduate studies in communication, marketing, or media strategy.
Industry Engagement: The program emphasizes strong industry engagement to prepare students for real-world challenges in web and strategic communication. Opportunities include internships, corporate projects, workshops, and networking sessions with professionals from media organizations, digital marketing agencies, PR firms, and corporate communication departments. These experiences allow students to apply theoretical knowledge in professional settings, develop practical skills, and build valuable industry connections that enhance employability in communication, digital media, and marketing sectors.
Global Perspective: Through its partnership with Murdoch University, Australia, the program provides a global perspective on web and strategic communication practices. Students engage with international case studies, cross-cultural communication strategies, digital branding trends, and global media campaigns. Opportunities for international seminars, collaborative projects, and peer interactions worldwide equip students with cultural intelligence, adaptability, and the ability to implement effective communication strategies in diverse business and digital environments.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Communication in Web Communication and Strategic Communication (Double Major) at Kaplan Higher Education Academy, Singapore are equipped with a versatile skill set combining expertise in digital communication, web content management, strategic messaging, and corporate communication.
Digital Marketing Specialist: Design, implement, and manage digital marketing campaigns across websites, social media, and search engines, utilizing analytics, SEO, and PPC to optimize engagement and conversions.
Web Content Manager: Oversee website content, ensuring alignment with brand messaging, user experience, and SEO best practices to enhance digital presence.
Social Media Manager: Strategically manage social media platforms to increase audience engagement, strengthen brand visibility, and drive online conversions.
Marketing Manager: Develop and execute marketing campaigns, analyze consumer trends, and lead teams to drive business growth and brand recognition.
Brand Strategist: Create and implement branding strategies that strengthen online presence, consumer loyalty, and market positioning.
Public Relations Executive: Manage corporate communications, online reputation, and media relations to maintain a positive image across digital and traditional channels.
Content Strategist: Plan, develop, and manage digital content across websites, blogs, and social media platforms, ensuring messaging aligns with strategic objectives and audience engagement goals.
Communications Consultant: Advise organizations on web communication strategies, digital campaigns, and strategic messaging to improve brand performance and stakeholder engagement.
E-commerce Marketing Coordinator: Manage marketing and promotional activities for online platforms, optimizing campaigns to drive engagement, traffic, and sales performance.
Digital Media Analyst: Analyze digital campaign performance, social media metrics, and web analytics to provide actionable insights that inform marketing and communication strategies.
