Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Communication in Web Communication and Marketing (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Communication in Web Communication and Marketing (Double Major) is a comprehensive undergraduate program offered by Murdoch University in collaboration with KHEA. This program is tailored for students who aim to excel in the digital marketing and communications industry. By integrating theoretical knowledge with hands-on experience, the course prepares graduates to design, manage, and evaluate effective web communication strategies while developing strong marketing acumen. The double major format allows students to specialize in both Web Communication and Marketing, giving them a competitive edge in today’s dynamic digital landscape.
Curriculum: The curriculum combines foundational and advanced modules in digital communication, web technologies, marketing principles, content creation, social media strategy, and analytics. Key subjects may include Digital Media Strategies, Marketing Analytics, Consumer Behavior, E-Branding, Web Design and Development, and Integrated Marketing Communications. The program emphasizes practical projects, case studies, and real-world simulations to ensure students can apply theoretical concepts to professional scenarios.
Research Focus: The program encourages students to engage in applied research related to digital communication trends, consumer engagement, online brand management, and emerging marketing technologies. Research projects help students develop critical thinking, analytical skills, and data-driven decision-making abilities, which are essential for careers in communication and marketing.
Industry Engagement: KHEA maintains strong ties with industry partners, providing students with opportunities for internships, workshops, and collaborative projects. These engagements allow students to network with professionals, gain insights into industry practices, and enhance employability. Guest lectures and industry mentoring further strengthen students’ practical understanding and readiness for the workforce.
Global Perspective: As part of Murdoch University’s international network, students gain a global perspective through exposure to international case studies, cross-cultural communication projects, and potential exchange programs. The program emphasizes understanding global digital marketing trends, international business environments, and culturally sensitive communication strategies, preparing graduates to work in diverse markets worldwide.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Communication in Web Communication and Marketing (Double Major) at Kaplan Higher Education Academy, Singapore are equipped with a versatile skill set combining expertise in digital marketing, web communication, content creation, and brand strategy.
Digital Marketing Specialist: Plan, design, and execute online marketing campaigns across websites, social media, and search engines, leveraging SEO, PPC, and analytics to optimize engagement and conversions.
Web Content Manager: Oversee website content to ensure alignment with brand messaging, SEO best practices, and user experience strategies.
Social Media Manager: Strategically manage social media platforms to engage audiences, increase brand visibility, and drive digital marketing performance.
Marketing Manager: Develop and implement marketing campaigns, analyze consumer trends, and coordinate cross-functional teams to strengthen brand presence and achieve business goals.
Brand Strategist: Design and execute branding strategies that enhance market positioning, consumer engagement, and overall brand equity.
Public Relations Executive: Manage corporate communications, online reputation, and media relations to maintain a positive organizational image across digital and traditional platforms.
Content Strategist: Plan, create, and manage digital content for websites, blogs, and social media, ensuring messaging aligns with marketing objectives and audience engagement strategies.
E-commerce Marketing Coordinator: Oversee marketing campaigns and promotional activities for online platforms, optimizing engagement, traffic, and sales performance.
Communications Consultant: Advise organizations on digital communication strategies, online marketing initiatives, and web campaigns to enhance brand performance.
Market Research Analyst: Conduct research on digital marketing trends, consumer behaviour, and competitor performance to provide actionable insights for strategy development.
