Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Communication in Web Communication and Management (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Communication in Web Communication and Management (Double Major) is designed for students seeking to gain in-depth knowledge and practical skills in both web communication and business management. The program emphasizes a dual-focus approach, enabling students to develop expertise in digital communication strategies, web content management, organizational management, and leadership. By integrating web communication with management studies, students gain a versatile skill set that prepares them for dynamic roles in digital marketing, corporate communications, content strategy, and management across industries worldwide.
Curriculum: The curriculum combines core communication and management principles with specialized modules to provide a comprehensive learning experience. Key modules include Web Communication Strategies, Digital Media Management, Organizational Behaviour, Corporate Communication, Leadership and Management, Social Media Analytics, Project Management, and Strategic Business Planning. The program emphasizes experiential learning through case studies, real-world projects, digital campaigns, and collaborative assignments. Students gain hands-on experience in managing web platforms, developing communication strategies, leading teams, and applying management principles to practical business scenarios.
Research Focus: KHEA encourages students to engage in research that develops analytical thinking, problem-solving, and strategic decision-making skills in web communication and management contexts. Students explore topics such as digital transformation, online consumer engagement, organizational communication, leadership strategies, and digital content effectiveness. Faculty mentors guide students in undertaking research projects that provide actionable insights, inform strategic business decisions, and contribute to innovations in digital communication and organizational management. These research experiences prepare graduates for professional roles or further postgraduate studies in digital communication, management, or business strategy.
Industry Engagement: The program emphasizes strong industry engagement to ensure students gain practical exposure to real-world challenges in digital communication and management. Opportunities include internships, corporate projects, workshops, and networking sessions with professionals from digital marketing agencies, corporate communication teams, content management departments, and management consultancies. These experiences allow students to apply theoretical knowledge in professional contexts, develop industry-relevant skills, and build networks that enhance career prospects in web communication, management, and digital business roles.
Global Perspective: Through its partnership with Murdoch University, Australia, the program offers a global perspective on web communication and management practices. Students engage with international case studies, cross-cultural communication strategies, global business trends, and digital media innovations. Opportunities for international seminars, collaborative projects, and interactions with peers worldwide help students develop cultural intelligence, adapt to diverse business environments, and implement effective digital communication and management solutions in a global context.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Communication in Web Communication and Management (Double Major) at Kaplan Higher Education Academy, Singapore are equipped with a versatile skill set combining expertise in digital communication, web content management, organizational leadership, and management strategy.
Digital Marketing Specialist: Plan, design, and execute online marketing campaigns across websites, social media, and search engines, using analytics, SEO, and PPC strategies to maximize engagement and conversions.
Web Content Manager: Oversee website content, ensuring alignment with brand messaging, user experience, and digital best practices.
Social Media Manager: Strategically manage social media platforms to increase brand visibility, engage audiences, and drive online performance.
Marketing Manager: Develop, implement, and analyze marketing campaigns, coordinating teams to enhance brand presence and achieve business goals.
Brand Strategist: Create and implement branding strategies that strengthen market positioning, consumer engagement, and online visibility.
Corporate Communications Executive: Manage internal and external communications, media relations, and corporate messaging to maintain a consistent brand image.
Content Strategist: Plan, create, and manage content across digital platforms, ensuring alignment with marketing objectives and audience engagement.
Management Consultant: Advise organizations on operational improvements, business strategy, and digital communication initiatives to enhance performance.
Project Manager: Lead projects that integrate web communication strategies with organizational goals, ensuring timely delivery and strategic alignment.
E-commerce Marketing Coordinator: Oversee marketing and promotional activities for online platforms, optimizing campaigns to drive engagement, sales, and brand loyalty.
