Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Communication in Web Communication and Global Media and Communication (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Communication in Web Communication and Global Media and Communication (Double Major) is designed for students seeking comprehensive knowledge and practical skills in both web communication and global media strategies. The program emphasizes a dual-focus approach, enabling students to develop expertise in digital media, online content management, social media strategies, and global communication practices. By integrating web communication with global media, students gain a versatile skill set that prepares them for dynamic roles in digital marketing, media management, web content strategy, and corporate communications across industries worldwide.
Curriculum: The curriculum combines core communication principles with specialized web and media modules to provide a well-rounded learning experience. Key modules include Web Communication Strategies, Digital Media Production, Social Media Analytics, Media and Society, Global Media Practices, Public Relations, Online Brand Management, and Content Creation for Digital Platforms. The program emphasizes experiential learning through case studies, real-world projects, digital campaigns, and simulations. Students gain hands-on experience in developing web communication strategies, managing digital platforms, creating content for online audiences, and leveraging analytics to optimize campaigns.
Research Focus: KHEA encourages students to engage in research that develops analytical thinking, strategic problem-solving, and critical evaluation skills in web communication and global media contexts. Students explore topics such as digital marketing trends, online consumer engagement, cross-cultural media communication, brand strategy, and social media analytics. Faculty mentors guide students in undertaking research projects that provide actionable insights, inform strategic decision-making, and contribute to innovations in web communication and global media management. These research experiences prepare graduates for professional roles or further postgraduate studies in digital communication, media strategy, or marketing analytics.
Industry Engagement: The program emphasizes strong industry engagement to ensure students gain practical exposure to real-world challenges in digital media and communication. Opportunities include internships, corporate projects, workshops, and networking sessions with professionals from media organizations, digital marketing agencies, content management teams, and communication departments. These experiences allow students to apply theoretical knowledge in professional contexts, develop industry-relevant skills, and build networks that enhance career prospects in web communication, digital marketing, and media sectors.
Global Perspective: Through its partnership with Murdoch University, Australia, the program offers a global perspective on web communication and media practices. Students engage with international case studies, digital marketing trends, cross-cultural communication strategies, and global media management techniques. Opportunities for international seminars, collaborative projects, and interactions with peers worldwide help students develop cultural intelligence, adapt to diverse media environments, and implement innovative communication solutions in a global context.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Communication in Web Communication and Global Media and Communication (Double Major) at Kaplan Higher Education Academy, Singapore are equipped with a versatile skill set combining expertise in digital communication, web content management, global media strategies, and online marketing.
Digital Marketing Specialist: Design and execute online campaigns across websites, social media, and search engines, leveraging analytics, SEO, PPC, and content strategies to maximize engagement.
Web Content Manager: Oversee website content management, ensuring alignment with brand messaging, user experience, and SEO best practices.
Social Media Manager: Strategically manage social media platforms to enhance brand presence, engage audiences, and drive digital conversions.
Marketing Manager: Develop and implement marketing campaigns, analyze market trends, and lead teams to strengthen brand visibility and business growth.
Brand Strategist: Create and execute branding strategies that enhance online visibility, consumer engagement, and market positioning.
Public Relations Executive: Manage corporate communications, online reputation, and media relations across digital and traditional channels.
Content Strategist: Plan, create, and manage digital content across websites, blogs, and social media platforms to engage target audiences effectively.
Communications Consultant: Advise organizations on digital communication strategies, media campaigns, and content marketing initiatives to enhance brand performance.
E-commerce Marketing Coordinator: Oversee marketing and promotional activities for online platforms, driving engagement, traffic, and sales.
Digital Media Analyst: Collect, interpret, and analyze data from digital campaigns, social media, and web platforms to provide actionable insights for marketing strategies.
