Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Communication in Strategic Communication and Tourism and Events (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Communication in Strategic Communication and Tourism and Events (Double Major) is designed for students seeking comprehensive knowledge and practical skills in both strategic communication and the tourism and events sector. The program emphasizes a dual-focus approach, enabling students to develop expertise in corporate communication, event management, tourism marketing, and brand strategy. By integrating strategic communication with tourism and events management, students gain a versatile skill set that prepares them for dynamic roles in communications, event coordination, tourism management, and public relations across industries worldwide.
Curriculum: The curriculum combines core communication and tourism principles with specialized modules to provide a comprehensive learning experience. Key modules include Strategic Communication, Event Planning and Management, Tourism Marketing, Public Relations, Digital Communication Strategies, Corporate Communication, Destination Management, and Experiential Marketing. The program emphasizes experiential learning through case studies, real-world projects, tourism campaigns, and event simulations. Students gain hands-on experience in planning and executing events, developing communication strategies, managing tourism projects, and leveraging digital platforms to engage audiences effectively.
Research Focus: KHEA encourages students to engage in research that develops analytical thinking, strategic problem-solving, and critical evaluation skills in communication, tourism, and events contexts. Students explore topics such as destination branding, corporate communication strategies, crisis management in tourism, event impact assessment, and digital marketing trends. Faculty mentors guide students in undertaking research projects that provide actionable insights, inform strategic decision-making, and contribute to innovations in tourism, events, and strategic communication practices. These research experiences prepare graduates for professional roles or further postgraduate studies in communication, tourism, or event management.
Industry Engagement: The program emphasizes strong industry engagement to ensure students gain practical exposure to real-world challenges in communications, tourism, and events. Opportunities include internships, corporate projects, workshops, and networking sessions with professionals from media organizations, tourism boards, event management companies, and marketing agencies. These experiences allow students to apply theoretical knowledge in professional contexts, develop industry-relevant skills, and build networks that enhance career prospects in communications, tourism, and event management sectors.
Global Perspective: Through its partnership with Murdoch University, Australia, the program offers a global perspective on strategic communication, tourism, and event management practices. Students engage with international case studies, cross-cultural communication strategies, global tourism trends, and event management innovations. Opportunities for international seminars, collaborative projects, and interactions with peers worldwide help students develop cultural intelligence, adapt to diverse business and tourism environments, and implement innovative communication and event solutions in a global context.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Communication in Strategic Communication and Tourism and Events (Double Major) at Kaplan Higher Education Academy, Singapore are equipped with a versatile skill set combining expertise in strategic communication, tourism management, and event planning.
Event Manager: Plan, organize, and execute corporate, social, and tourism-related events, ensuring seamless operations and impactful attendee experiences.
Tourism Marketing Executive: Develop and implement marketing campaigns for tourism destinations, attractions, and travel services to increase visitor engagement and brand awareness.
Public Relations Executive: Manage corporate communications, media relations, and organizational reputation in tourism and events sectors.
Destination Manager: Oversee the promotion, management, and development of tourism destinations, ensuring positive visitor experiences and strategic marketing.
Corporate Communications Specialist: Plan and manage internal and external communications for organizations in tourism, hospitality, and events management.
Event Coordinator: Assist in planning logistics, vendor management, and execution of events to ensure smooth delivery and successful outcomes.
Social Media Manager: Strategically manage social media platforms to promote events and tourism offerings, engage audiences, and strengthen brand presence online.
Tourism Consultant: Advise organizations, agencies, and tourism boards on strategies to improve visitor experiences, marketing, and operational efficiency.
Content and Communications Strategist: Develop content and messaging for digital and traditional media, enhancing brand visibility and stakeholder engagement.
Experiential Marketing Manager: Design and implement interactive campaigns and events that combine strategic communication and tourism elements to create memorable brand experiences.
