Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Communication in Strategic Communication and Marketing (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Communication in Strategic Communication and Marketing (Double Major) is designed for students seeking comprehensive knowledge and practical skills in both strategic communication and marketing. The program emphasizes a dual-focus approach, enabling students to develop expertise in corporate communication, brand strategy, digital marketing, and consumer engagement. By integrating the study of strategic communication and marketing, students gain a versatile skill set that prepares them for dynamic roles in corporate communications, marketing management, brand strategy, and public relations across industries worldwide.
Curriculum: The curriculum combines core communication and marketing principles with specialized modules to provide a well-rounded learning experience. Key modules include Strategic Communication, Marketing Management, Brand Management, Public Relations, Digital Marketing, Consumer Behaviour, Corporate Communication, and Integrated Marketing Communications. The program emphasizes experiential learning through case studies, real-world projects, marketing campaigns, and collaborative assignments. Students gain hands-on experience in developing communication strategies, planning marketing campaigns, managing brand initiatives, and applying marketing principles to real-world business challenges.
Research Focus: KHEA encourages students to engage in research that develops analytical thinking, strategic problem-solving, and critical evaluation skills in communication and marketing contexts. Students explore topics such as digital marketing trends, brand strategy, consumer engagement, corporate communication, and cross-cultural marketing. Faculty mentors guide students in undertaking research projects that provide actionable insights, inform strategic decision-making, and contribute to innovations in marketing and communication practices. These research experiences prepare graduates for professional roles or further postgraduate studies in marketing, communication, or business management.
Industry Engagement: The program emphasizes strong industry engagement to ensure students gain practical exposure to real-world challenges in marketing and communication. Opportunities include internships, corporate projects, workshops, and networking sessions with professionals from marketing agencies, media organizations, corporate communication departments, and advertising firms. These experiences allow students to apply theoretical knowledge in professional contexts, develop industry-relevant skills, and build networks that enhance career prospects in marketing, strategic communication, and brand management.
Global Perspective: Through its partnership with Murdoch University, Australia, the program offers a global perspective on marketing and strategic communication practices. Students engage with international case studies, digital marketing trends, cross-cultural communication strategies, and global branding techniques. Opportunities for international seminars, collaborative projects, and interactions with peers worldwide help students develop cultural intelligence, adapt to diverse business environments, and implement innovative communication and marketing solutions in a global context.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Communication in Strategic Communication and Marketing (Double Major) at Kaplan Higher Education Academy, Singapore are equipped with a versatile skill set combining expertise in strategic communication, marketing management, brand strategy, and digital marketing.
Marketing Manager: Plan, oversee, and execute marketing campaigns, develop strategic marketing plans, and lead teams to enhance brand visibility and business growth.
Brand Strategist: Create and implement branding strategies, focusing on consumer insights, market positioning, and integrated campaigns to strengthen brand recognition.
Digital Marketing Specialist: Design and execute digital campaigns across social media, websites, and search engines, leveraging SEO, PPC, analytics, and content strategies to maximize online engagement.
Public Relations Executive: Manage corporate communications, media relations, and organizational reputation, ensuring effective messaging across all communication channels.
Content Strategist: Plan, create, and manage digital content across websites, blogs, and social media, ensuring alignment with marketing objectives and audience engagement.
Social Media Manager: Strategically manage social media platforms, create content calendars, monitor performance metrics, and engage audiences to strengthen brand presence online.
Communications Consultant: Advise organizations on communication strategies, marketing campaigns, and media initiatives to enhance stakeholder engagement and business outcomes.
Market Research Analyst: Conduct research on consumer behaviour, market trends, and competitive landscapes to provide actionable insights for marketing and communication strategies.
Event Marketing Coordinator: Plan, organize, and execute promotional events, product launches, and experiential marketing campaigns to enhance brand visibility and engagement.
Advertising Manager: Lead advertising campaigns, coordinate creative teams, and work with agencies to ensure strategic alignment, effective messaging, and maximum ROI.
