Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Communication in Strategic Communication and Management (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Communication in Strategic Communication and Management (Double Major) is designed for students seeking comprehensive knowledge and practical skills in both strategic communication and business management. The program emphasizes a dual-focus approach, enabling students to develop expertise in corporate communication, brand strategy, organizational management, and leadership. By integrating the study of strategic communication and management, students gain a versatile skill set that prepares them for dynamic roles in corporate communications, business strategy, public relations, and organizational leadership across industries worldwide.
Curriculum: The curriculum combines core communication and management principles with specialized modules to provide a well-rounded learning experience. Key modules include Strategic Communication, Leadership and Organizational Behaviour, Corporate Communication, Project Management, Public Relations, Marketing Management, Business Strategy, and Digital Communication. The program emphasizes experiential learning through case studies, real-world projects, corporate simulations, and collaborative assignments. Students gain hands-on experience in developing communication strategies, managing organizational processes, and applying management principles to real-world business challenges.
Research Focus: KHEA encourages students to engage in research that develops analytical thinking, strategic problem-solving, and critical evaluation skills in communication and management contexts. Students explore topics such as corporate communication strategies, organizational development, leadership, stakeholder engagement, and crisis communication. Faculty mentors guide students in undertaking research projects that provide actionable insights, inform strategic decision-making, and contribute to innovations in communication and management practices. These research experiences prepare graduates for professional roles or further postgraduate studies in management, corporate communication, or business leadership.
Industry Engagement: The program emphasizes strong industry engagement to ensure students gain practical exposure to real-world challenges in strategic communication and management. Opportunities include internships, corporate projects, workshops, and networking sessions with professionals from corporate communications teams, management consultancies, public relations agencies, and business organizations. These experiences allow students to apply theoretical knowledge in professional contexts, develop industry-relevant skills, and build networks that enhance career prospects in communication, management, and leadership roles.
Global Perspective: Through its partnership with Murdoch University, Australia, the program offers a global perspective on strategic communication and management practices. Students engage with international case studies, cross-cultural communication strategies, global business trends, and leadership approaches. Opportunities for international seminars, collaborative projects, and interactions with peers worldwide help students develop cultural intelligence, adapt to diverse business environments, and implement innovative communication and management solutions in a global context.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Communication in Strategic Communication and Management (Double Major) at Kaplan Higher Education Academy, Singapore are equipped with a versatile skill set combining expertise in strategic communication, business management, leadership, and corporate strategy.
Strategic Communication Manager: Develop and implement communication strategies that align with organizational goals, manage corporate messaging, and enhance stakeholder engagement.
Corporate Communications Executive: Oversee internal and external communications, ensuring consistency in messaging and effective information flow within the organization.
Business Development Manager: Identify growth opportunities, develop strategic business plans, and build partnerships to drive organizational expansion and profitability.
Public Relations Executive: Manage media relations, corporate reputation, and public communications to maintain a positive organizational image.
Marketing Manager: Plan and execute marketing campaigns, analyze market trends, and coordinate cross-functional teams to achieve business objectives.
Management Consultant: Advise organizations on operational improvements, business strategies, and communication initiatives to enhance overall performance.
Project Manager: Lead and coordinate projects across departments, ensuring strategic objectives are met within scope, time, and budget constraints.
Content and Communications Strategist: Develop content strategies for digital and traditional media, aligning communications with brand identity and business goals.
Organizational Development Specialist: Support initiatives that improve organizational effectiveness, culture, and employee engagement through strategic communication and management practices.
Event and Corporate Affairs Coordinator: Plan and manage corporate events, stakeholder meetings, and organizational campaigns to enhance engagement and brand reputation.
