Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Communication in Global Media and Communication and Web Communication (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Communication in Global Media and Communication and Web Communication (Double Major) is designed for students seeking comprehensive knowledge and practical skills in both global media communication and web communication. The program emphasizes a dual-focus approach, enabling students to develop expertise in media strategies, digital communication, web content management, and online branding. By integrating the study of web communication and global media, students gain a versatile skill set that prepares them for dynamic roles in digital marketing, media management, web content strategy, and corporate communications across diverse industries worldwide.
Curriculum: The curriculum combines core communication principles with specialized web communication modules to provide a well-rounded learning experience. Key modules include Media and Society, Web Communication Strategies, Digital Content Creation, Social Media Analytics, Global Media Practices, Public Relations, Digital Marketing, and Online Brand Management. The program emphasizes experiential learning through case studies, real-world projects, digital campaigns, and simulations. Students gain hands-on experience in developing online communication strategies, managing web content, leveraging social media platforms, and optimizing digital campaigns for audience engagement.
Research Focus: KHEA encourages students to engage in research that develops analytical thinking, strategic problem-solving, and critical evaluation skills in global media and web communication contexts. Students explore topics such as digital marketing trends, consumer engagement on web platforms, cross-cultural communication, brand strategy, and social media analytics. Faculty mentors guide students in undertaking research projects that provide actionable insights, inform strategic decision-making, and contribute to innovations in digital communication and media management. These research experiences prepare graduates for professional roles or further postgraduate studies in web communication, media strategy, or digital marketing.
Industry Engagement: The program emphasizes strong industry engagement to ensure students gain practical exposure to real-world challenges in digital communication and media. Opportunities include internships, corporate projects, workshops, and networking sessions with professionals from media organizations, marketing agencies, web content management firms, and digital communication teams. These experiences allow students to apply theoretical knowledge in professional contexts, develop industry-relevant skills, and build networks that enhance career prospects in web communication, digital marketing, and media sectors.
Global Perspective: Through its partnership with Murdoch University, Australia, the program offers a global perspective on web communication and media practices. Students engage with international case studies, digital marketing trends, cross-cultural communication strategies, and web analytics. Opportunities for international seminars, collaborative projects, and interactions with peers worldwide help students develop cultural intelligence, adapt to diverse digital environments, and implement innovative communication solutions in global contexts.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Communication in Global Media and Communication and Web Communication (Double Major) at Kaplan Higher Education Academy, Singapore are equipped with a versatile skill set combining expertise in global media strategies, web communication, digital marketing, and content management.
Digital Marketing Specialist: Design and execute online marketing campaigns across websites, social media, and search engines, leveraging analytics, SEO, and content strategies to maximize engagement and conversions.
Web Content Manager: Oversee website content, ensuring alignment with brand messaging, user experience, and SEO best practices.
Social Media Manager: Strategically manage social media platforms, create content calendars, analyze metrics, and engage audiences to enhance online brand presence.
Marketing Manager: Plan, develop, and execute marketing campaigns, analyzing data to drive brand growth and achieve business objectives.
Brand Strategist: Develop branding strategies and digital campaigns to strengthen online visibility and consumer engagement.
Public Relations Executive: Manage corporate communications, online reputation, and media relations across digital channels.
Content Strategist: Plan, create, and manage digital content for websites, blogs, and social media, ensuring alignment with marketing objectives and audience engagement.
Communications Consultant: Advise organizations on digital communication strategies, web campaigns, and content marketing initiatives to enhance brand presence.
E-commerce Marketing Coordinator: Oversee marketing and promotional activities for online stores and digital platforms to drive engagement and sales.
Digital Media Analyst: Collect and interpret data from digital platforms, evaluate campaign performance, and provide insights to optimize online marketing strategies.
