Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Communication in Global Media and Communication and Tourism and Events (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Communication in Global Media and Communication and Tourism and Events (Double Major) is designed for students seeking comprehensive knowledge and practical skills in both global media communication and the tourism and events industry. The program emphasizes a dual-focus approach, enabling students to develop expertise in media strategies, event planning, tourism management, and brand communications. By integrating the study of communication and tourism and events, students gain a versatile skill set that prepares them for dynamic roles in media management, event coordination, marketing, and communications across diverse industries worldwide.
Curriculum: The curriculum combines core communication and tourism principles with specialized modules to provide a well-rounded learning experience. Key modules include Media and Society, Event Planning and Management, Tourism Marketing, Public Relations, Digital Media Strategies, Global Media Practices, Experiential Marketing, and Destination Management. The program emphasizes experiential learning through case studies, real-world projects, events, and simulations. Students gain hands-on experience in developing communication strategies, planning events, managing tourism projects, and leveraging digital platforms to enhance audience engagement and event success.
Research Focus: KHEA encourages students to engage in research that develops analytical thinking, problem-solving, and critical evaluation skills in media, tourism, and events contexts. Students explore topics such as destination branding, media impact on tourism, event management strategies, crisis communication in tourism, and digital marketing for events. Faculty mentors guide students in undertaking research projects that provide actionable insights, inform strategic decision-making, and contribute to innovations in tourism, events, and media communication. These research experiences prepare graduates for professional roles or further postgraduate studies in communication, tourism management, or event management.
Industry Engagement: The program emphasizes strong industry engagement to ensure students gain practical exposure to real-world challenges in media, tourism, and events. Opportunities include internships, corporate projects, workshops, and networking sessions with professionals from media organizations, event management companies, tourism boards, and marketing agencies. These experiences allow students to apply theoretical knowledge in professional contexts, develop industry-relevant skills, and build networks that enhance career prospects in communications, tourism, and events management sectors.
Global Perspective: Through its partnership with Murdoch University, Australia, the program offers a global perspective on media, tourism, and event management practices. Students engage with international case studies, cross-cultural communication strategies, global tourism trends, and event management innovations. Opportunities for international seminars, collaborative projects, and interactions with peers worldwide help students develop cultural intelligence, adapt to diverse business and tourism environments, and implement innovative communication and event solutions in a global context.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Communication in Global Media and Communication and Tourism and Events (Double Major) at Kaplan Higher Education Academy, Singapore are equipped with a versatile skill set combining expertise in global media, strategic communication, tourism management, and event planning.
Event Manager: Plan, organize, and execute events such as conferences, exhibitions, and corporate functions, ensuring smooth operations and a high-quality attendee experience.
Tourism Marketing Executive: Develop and implement marketing campaigns for tourism destinations, attractions, and travel services to boost visitor engagement and revenue.
Public Relations Executive: Manage corporate communications, media relations, and reputation management to maintain a positive organizational image in tourism and events sectors.
Destination Manager: Oversee the promotion and management of tourism destinations, working on strategic initiatives to enhance visitor experiences and destination branding.
Media and Communications Specialist: Plan and execute media strategies across digital, print, and social platforms to promote events, tourism services, and brand campaigns.
Event Coordinator: Assist in organizing logistics, vendor management, and on-site execution of events to ensure seamless operations and successful outcomes.
Social Media Manager: Strategically manage social media platforms to engage audiences, promote events and tourism services, and build brand presence online.
Tourism Consultant: Advise travel agencies, tourism boards, and hospitality organizations on marketing strategies, customer engagement, and operational improvements.
Content and Communications Strategist: Develop content and messaging for digital and traditional media to enhance brand visibility, storytelling, and audience engagement.
Experiential Marketing Manager: Design and implement interactive campaigns and experiential events that combine media, marketing, and tourism elements to create memorable brand experiences.
