Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Communication in Global Media and Communication and Strategic Communication (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Communication in Global Media and Communication and Strategic Communication (Double Major) is designed for students seeking comprehensive knowledge and practical skills in both global media communication and strategic communication. The program emphasizes a dual-focus approach, enabling students to develop expertise in media strategies, organizational communication, brand messaging, and public relations. By integrating the study of strategic communication and global media, students gain a versatile skill set that prepares them for dynamic roles in corporate communication, media management, advertising, and public relations across industries worldwide.
Curriculum: The curriculum combines core communication and strategic communication principles with specialized modules to provide a well-rounded learning experience. Key modules include Media and Society, Strategic Communication, Public Relations, Crisis Communication, Global Media Strategies, Corporate Communication, Digital Media Management, and Media Campaign Planning. The program emphasizes experiential learning through case studies, real-world projects, media campaigns, and simulations. Students gain hands-on experience in developing communication strategies, managing media projects, and leveraging digital platforms to enhance audience engagement and organizational impact.
Research Focus: KHEA encourages students to engage in research that develops analytical thinking, strategic problem-solving, and critical evaluation skills in global media and strategic communication contexts. Students explore topics such as corporate communication strategies, digital media trends, cross-cultural communication, crisis management, and brand messaging. Faculty mentors guide students in undertaking research projects that provide actionable insights, inform strategic decision-making, and contribute to innovations in media and communication practice. These research experiences prepare graduates for professional roles or further postgraduate studies in communication, public relations, or media management.
Industry Engagement: The program emphasizes strong industry engagement to ensure students gain practical exposure to real-world communication challenges. Opportunities include internships, corporate projects, workshops, and networking sessions with professionals from media organizations, public relations firms, marketing agencies, and corporate communication departments. These experiences allow students to apply theoretical knowledge in professional contexts, develop industry-relevant skills, and build networks that enhance career prospects in communications, strategic media, and public relations sectors.
Global Perspective: Through its partnership with Murdoch University, Australia, the program offers a global perspective on media and strategic communication practices. Students engage with international case studies, cross-cultural communication strategies, global media trends, and crisis communication management. Opportunities for international seminars, collaborative projects, and interactions with peers worldwide help students develop cultural intelligence, adapt to global business contexts, and implement innovative communication solutions in diverse markets.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Communication in Global Media and Communication and Strategic Communication (Double Major) at Kaplan Higher Education Academy, Singapore are equipped with a versatile skill set combining expertise in global media strategies, strategic communication, digital media management, and public relations.
Public Relations Executive: Manage corporate communications, media relations, and reputation management, ensuring positive organizational image and effective messaging.
Strategic Communication Manager: Develop and implement strategic communication plans for organizations, focusing on stakeholder engagement, corporate messaging, and internal communications.
Media Planner: Create and execute media strategies across digital, print, and broadcast platforms to maximize audience reach and campaign effectiveness.
Corporate Communications Specialist: Oversee internal and external communications, crafting messaging that aligns with organizational goals and enhances brand perception.
Digital Marketing Specialist: Design and implement online campaigns across social media, websites, and email platforms, utilizing analytics, SEO, and content strategies to engage audiences.
Brand Strategist: Develop and execute branding strategies, ensuring consistent messaging and enhancing brand recognition across multiple channels.
Content Strategist: Plan, create, and manage content for digital and traditional media platforms, ensuring alignment with marketing and communication objectives.
Event Communications Coordinator: Organize and manage corporate events, product launches, and promotional campaigns to strengthen stakeholder engagement and brand visibility.
Social Media Manager: Strategically manage social media platforms, analyze engagement metrics, create content calendars, and build online communities to enhance brand presence.
Communications Consultant: Provide expert advice on strategic communication, media campaigns, and public relations initiatives to improve organizational messaging and stakeholder engagement.
