Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Communication in Global Media and Communication and Marketing (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Communication in Global Media and Communication and Marketing (Double Major) is designed for students seeking comprehensive knowledge and practical skills in both global media communication and marketing. The program emphasizes a dual-focus approach, enabling students to develop expertise in media strategies, marketing campaigns, brand communications, and cross-cultural communication. By integrating the study of marketing and global media, students gain a versatile skill set that prepares them for dynamic roles in communications, advertising, digital marketing, and media management across industries worldwide.
Curriculum: The curriculum combines core communication and marketing principles with specialized modules to provide a well-rounded learning experience. Key modules include Media and Society, Strategic Marketing, Brand Management, Global Media Strategies, Public Relations, Digital Media and Marketing, Consumer Behaviour, and Marketing Communications. The program emphasizes experiential learning through case studies, real-world projects, media campaigns, and simulations. Students gain hands-on experience in creating marketing strategies, managing media projects, and leveraging digital platforms to enhance audience engagement.
Research Focus: KHEA encourages students to engage in research that develops analytical thinking, strategic problem-solving, and critical evaluation skills in global media and marketing contexts. Students explore topics such as cross-cultural communication, media trends, digital marketing analytics, brand strategy, and consumer behaviour. Faculty mentors guide students in undertaking research projects that provide practical insights, inform strategic decision-making, and contribute to innovations in marketing and media communication. These research experiences prepare graduates for professional roles or further postgraduate studies in communication, marketing, or media management.
Industry Engagement: The program places strong emphasis on industry engagement to ensure students gain practical exposure to real-world challenges. Opportunities include internships, corporate projects, workshops, and networking sessions with professionals from marketing firms, media organizations, advertising agencies, and digital marketing companies. These experiences allow students to apply theoretical knowledge in professional contexts, develop industry-relevant skills, and build networks that enhance career prospects in marketing, communications, and media sectors.
Global Perspective: Through its partnership with Murdoch University, Australia, the program offers a global perspective on media, communication, and marketing practices. Students engage with international case studies, global marketing trends, and cross-cultural communication strategies. Opportunities for international seminars, collaborative projects, and interactions with peers worldwide help students develop cultural intelligence, adapt to global business contexts, and implement innovative marketing and media solutions in diverse markets.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Communication in Global Media and Communication and Marketing (Double Major) at Kaplan Higher Education Academy, Singapore are equipped with a versatile skill set combining expertise in global media strategies, marketing communications, digital media, and brand management.
Marketing Manager: Plan and oversee marketing campaigns, develop strategic marketing plans, and lead teams to drive brand visibility and business growth across diverse markets.
Brand Strategist: Create and implement branding strategies, focusing on consumer insights, competitive analysis, and media-driven campaigns to strengthen brand recognition and loyalty.
Digital Marketing Specialist: Design and execute digital marketing campaigns across social media, websites, and search engines, utilizing SEO, PPC, analytics, and content marketing to maximize online engagement.
Public Relations Executive: Manage corporate communications, media relations, and reputation management to ensure a positive organizational image and effective messaging across channels.
Content Strategist: Plan, develop, and manage content for digital platforms, social media, and marketing campaigns, ensuring alignment with brand identity and audience engagement.
Social Media Manager: Strategically manage social media accounts, create content calendars, analyze performance metrics, and engage audiences to enhance online brand presence.
Communications Consultant: Advise organizations on marketing communications strategies, media campaigns, and stakeholder engagement to strengthen brand positioning and audience reach.
Media Planner: Develop media strategies, select appropriate channels, and optimize campaigns to reach target audiences effectively while maximizing ROI.
Advertising Manager: Lead advertising campaigns, coordinate creative teams and agencies, and monitor campaign performance to ensure successful brand promotion.
Event Marketing Coordinator: Plan, organize, and execute marketing events, product launches, and experiential campaigns to enhance brand visibility and consumer engagement.
