Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business Studies (Honours) in Marketing (Top-up)
Singapore
INTAKE: April & Oct
Program Overview
The Bachelor of Business Studies (Honours) in Marketing (Top-up) is designed for students seeking advanced expertise in marketing strategies, consumer behaviour, and digital marketing. The program focuses on equipping students with the knowledge and skills to develop and implement effective marketing campaigns, analyze market trends, and optimize brand performance. The top-up structure allows students with prior qualifications in business, marketing, or related fields to complete an honours degree while gaining specialized competencies in marketing management, digital marketing, and strategic communications. Graduates are prepared for leadership roles in marketing, brand management, digital marketing, and business development across diverse industries.
Curriculum: The curriculum integrates core business principles with specialized marketing modules, providing a comprehensive and practical learning experience. Key modules include Strategic Marketing, Consumer Behaviour, Brand Management, Digital Marketing Strategies, Marketing Research, Advertising and Promotions, and Integrated Marketing Communications. The program emphasizes experiential learning through case studies, marketing campaigns, and collaborative projects. Students gain hands-on experience in market analysis, campaign planning, and the use of digital marketing tools and analytics to solve real-world marketing challenges.
Research Focus: KHEA encourages students to engage in research that enhances analytical thinking, strategic decision-making, and problem-solving skills in marketing contexts. Students explore topics such as consumer insights, digital marketing trends, brand strategy, social media analytics, and market segmentation. Faculty mentors guide students in undertaking research projects that generate actionable insights, support organizational marketing strategies, and contribute to innovations in marketing practice. These research experiences prepare graduates for professional roles or further postgraduate studies in marketing, advertising, or business analytics.
Industry Engagement: The program emphasizes strong industry engagement to prepare students for real-world marketing challenges. Opportunities such as internships, corporate projects, workshops, and networking sessions with marketing professionals, brand managers, and digital marketing experts allow students to apply theoretical knowledge in practical settings. These experiences help students develop professional skills, understand marketing dynamics, and build networks that enhance employability in competitive marketing and business roles.
Global Perspective: Through its partnership with University College Dublin, Ireland, the program provides students with a global perspective on marketing practices and business strategy. Students are exposed to international case studies, global consumer trends, cross-cultural marketing strategies, and digital marketing innovations. Opportunities for international seminars, collaborative projects, and exchange programs enable students to develop cultural intelligence, adapt to diverse markets, and implement effective marketing solutions in a global context.
Location
Singapore
Score
IELTS 6.5
Tuition Fee
SGD 27250
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 59 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business Studies (Honours) in Marketing (Top-up) at Kaplan Higher Education Academy, Singapore are equipped with a versatile skill set combining expertise in marketing strategy, digital marketing, consumer insights, and brand management.
Marketing Manager: Plan, execute, and oversee marketing campaigns, develop strategic marketing plans, and lead teams to enhance brand visibility and drive business growth.
Brand Strategist: Develop and implement branding strategies to strengthen a company’s image and market positioning, focusing on consumer insights, competitive analysis, and creative approaches.
Digital Marketing Specialist: Design and execute online marketing campaigns across social media, search engines, and email platforms, leveraging analytics, SEO, and PPC strategies to maximize engagement and conversions.
Public Relations Executive: Manage corporate communications, media relations, and online reputation to maintain a positive brand image and support marketing initiatives.
Advertising Manager: Lead advertising campaigns, manage creative teams, coordinate with agencies, and evaluate campaign performance to ensure maximum ROI.
Social Media Manager: Strategically manage social media platforms, create content calendars, analyze metrics, and engage audiences to enhance online brand presence.
Market Research Analyst: Conduct research on market trends, consumer behaviour, and competitor performance to provide actionable insights for marketing strategies.
Content Strategist: Plan, create, and manage digital content across websites, blogs, and social media, ensuring alignment with marketing objectives and brand messaging.
Communications Consultant: Advise organizations on marketing communications strategies, content planning, and stakeholder engagement to strengthen brand presence.
Event Marketing Coordinator: Organize and manage promotional events, product launches, and marketing activations, overseeing planning, logistics, and on-site execution to create impactful brand experiences.
