Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business Studies (Honours) in Digital Business (Top-up)
Singapore
INTAKE: April & Oct
Program Overview
The Bachelor of Business Studies (Honours) in Digital Business (Top-up) is designed for students seeking advanced expertise in digital business strategies, e-commerce, and online enterprise management. The program focuses on developing students’ ability to understand digital business models, leverage technology for business growth, and apply data-driven strategies to optimize online operations. The top-up structure enables students with prior business or technology-related qualifications to complete an honours degree while gaining specialized knowledge in digital transformation, e-commerce strategies, digital marketing, and business analytics. Graduates are prepared for careers in digital strategy, e-commerce management, and technology-driven business operations.
Curriculum: The curriculum integrates core business principles with specialized digital business modules, ensuring a well-rounded and practical learning experience. Students study modules such as Digital Business Strategy, E-Commerce Management, Digital Marketing, Data Analytics for Business, Online Customer Experience, Business Innovation, and Strategic Management. The program emphasizes experiential learning through real-world projects, case studies, and simulations. Students gain hands-on experience with digital tools, analytics software, and online business platforms, developing the skills necessary to implement effective digital strategies and optimize business performance in online environments.
Research Focus: KHEA encourages students to engage in research that enhances analytical thinking, problem-solving, and digital innovation. Students explore topics such as digital transformation, e-commerce trends, online consumer behaviour, digital marketing analytics, and emerging technologies in business. Faculty mentors guide students in undertaking research projects that generate actionable insights, support business decision-making, and contribute to the evolving field of digital business. These research opportunities prepare graduates for professional practice or further academic studies in areas such as digital business management, analytics, and technology-driven innovation.
Industry Engagement: The program emphasizes strong industry engagement, providing students with practical exposure through internships, corporate projects, workshops, and networking sessions with professionals from digital businesses, technology firms, and e-commerce organizations. These experiences enable students to apply theoretical knowledge to real-world challenges, develop industry-relevant skills, and build professional networks. Exposure to digital business operations, online strategy development, and data-driven decision-making ensures that graduates are industry-ready and highly employable.
Global Perspective: Through its partnership with University College Dublin, Ireland, the program provides students with a global perspective on digital business and e-commerce practices. Students are exposed to international case studies, cross-cultural business strategies, and global trends in digital transformation and online commerce. Opportunities for international seminars, exchange programs, and collaboration with peers worldwide allow students to gain cultural intelligence, adapt to diverse business environments, and understand digital business practices in a global context.
Location
Singapore
Score
IELTS 6.5
Tuition Fee
SGD 27250
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 90 or higher.
- PTE: Overall score of 59 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business Studies (Honours) in Digital Business (Top-up) (University College of Dublin) at Kaplan Higher Education Academy, Singapore are equipped with a versatile and industry-ready skill set combining expertise in digital business strategies, e-commerce management, data-driven decision-making, and technology-driven innovation.
Digital Business Manager: Develop and implement comprehensive digital business strategies, optimize online operations, and lead technology-driven initiatives to enhance business performance and competitive advantage.
E-Commerce Manager: Manage online retail platforms, digital marketplaces, and e-commerce campaigns to drive revenue growth, improve customer experience, and strengthen brand presence.
Digital Marketing Specialist: Plan, execute, and monitor digital marketing campaigns across social media, search engines, and email platforms, leveraging analytics, SEO, PPC, and content strategies to maximize online engagement and conversions.
Data Analytics Specialist: Collect, process, and interpret digital business data to provide actionable insights that guide strategic decision-making, enhance customer targeting, and optimize operational efficiency.
Product Manager – Digital Platforms: Lead the development, launch, and lifecycle management of digital products and online services, ensuring alignment with customer needs and business objectives.
Business Intelligence Analyst: Develop, implement, and maintain dashboards, reports, and analytical solutions to support informed decision-making in digital business operations and strategy.
User Experience (UX) Specialist: Design and optimize digital interfaces to improve usability, enhance online customer experiences, and increase engagement and retention across websites and applications.
Digital Transformation Consultant: Advise organizations on adopting and integrating digital technologies, optimizing business processes, and driving innovation to stay competitive in the evolving digital landscape.
Online Marketing Manager: Oversee online advertising campaigns, social media strategies, and digital content initiatives to strengthen brand visibility, drive customer acquisition, and support business growth.
Innovation Strategist: Identify emerging digital trends and technological opportunities, develop innovative business solutions, and guide organizations in implementing forward-thinking strategies to achieve sustainable growth.
