Bachelor of Business in Marketing and Web Communication (Double Major)

Program Overview

The Bachelor of Business in Marketing and Web Communication (Double Major) is designed to equip students with in-depth knowledge and practical skills in marketing, digital communication, content strategy, web analytics, and online branding. This dual-major program allows students to develop expertise in both marketing strategies and web communication techniques, enabling them to manage integrated campaigns, digital platforms, and online engagement effectively. Graduates are prepared to meet the evolving demands of the digital economy, making them highly adaptable for careers in marketing, online communications, and content management across industries.

Curriculum: The curriculum integrates core business principles with specialized courses in marketing and web communication. Students study modules such as Integrated Marketing Communications, Digital Marketing Strategies, Web Content Management, Social Media Marketing, Consumer Behaviour, Online Branding, and Marketing Analytics. The program also emphasizes experiential learning through projects, case studies, and real-world simulations. Students work on collaborative assignments and digital campaigns, developing analytical, strategic, and creative problem-solving skills while gaining hands-on experience in online marketing, website management, and web communication strategies.

Research Focus: KHEA encourages students to engage in research activities that enhance critical thinking, data-driven decision-making, and analytical skills. Students have opportunities to conduct research on topics such as digital marketing trends, web user experience, social media engagement, and online consumer behaviour. Faculty mentors guide students in developing research projects that provide actionable insights for digital marketing and communication strategies. These research experiences prepare students for professional practice and potential postgraduate studies, equipping them with the knowledge to address complex challenges in digital marketing and web communication.

Industry Engagement: The program places strong emphasis on industry interaction, enabling students to gain real-world exposure through internships, corporate projects, workshops, and networking events with digital marketing and communication professionals. Collaborations with marketing agencies, web development firms, and online media organizations allow students to apply their skills to live projects, develop industry-ready competencies, and build professional networks. These experiences ensure graduates understand the practical aspects of digital marketing, web communication, content creation, and online campaign management.

Global Perspective: Through its partnership with Murdoch University, Australia, the program provides students with a global perspective on marketing and digital communication. Students are exposed to international case studies, cross-cultural communication practices, global digital marketing strategies, and emerging trends in web communication. Opportunities for international exchange programs, global seminars, and collaboration with peers worldwide broaden students’ understanding of multicultural business environments, preparing them to operate effectively in the global digital landscape.