Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business in Marketing and Strategic Communication (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Business in Marketing and Strategic Communication (Double Major) offered in collaboration with Murdoch University, Australia, is designed to equip students with comprehensive knowledge and practical skills in marketing, strategic communication, branding, digital marketing, and consumer behaviour. This program emphasizes a dual-focus approach, allowing students to gain expertise in both marketing strategies and effective communication techniques, making them highly adaptable in various business roles across industries.
Curriculum: The curriculum is structured to combine core business principles with specialized marketing and communication courses. Students will study modules such as Integrated Marketing Communications, Brand Management, Digital Marketing Strategies, Consumer Psychology, Public Relations, and Marketing Research. The program also includes practical projects, case studies, and real-world simulations to develop analytical, strategic, and creative problem-solving skills. Emphasis is placed on experiential learning to ensure students can apply theoretical knowledge effectively in practical business scenarios.
Research Focus: KHEA encourages students to engage in research activities that enhance critical thinking and analytical skills. The program provides opportunities to conduct marketing and communication research, exploring emerging trends, consumer behaviour insights, and digital marketing innovations. Students are guided by faculty mentors to undertake research projects that contribute to practical knowledge and industry-relevant solutions, preparing them for both professional practice and further academic pursuits.
Industry Engagement: Strong industry engagement is a hallmark of KHEA’s programs. Students benefit from internships, corporate projects, workshops, and networking sessions with industry leaders and professionals. These experiences help students develop professional skills, build industry connections, and gain a practical understanding of marketing and strategic communication challenges in real-world business environments.
Global Perspective: Through its partnership with Murdoch University, Australia, the program provides a global perspective on business, marketing, and communication practices. Students are exposed to international case studies, cross-cultural communication strategies, and global marketing trends, enabling them to think strategically in a multicultural business context. Opportunities for international exchange programs, global seminars, and collaboration with peers worldwide further enrich the global outlook of the students.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business in Marketing and Strategic Communication program have a wide range of career opportunities in the dynamic fields of marketing, communications, and business management. The program equips students with a strong foundation in marketing strategies, strategic communication, consumer behaviour, branding, and digital marketing, making them highly employable across diverse industries.
Marketing Manager: Oversee marketing campaigns, develop strategic marketing plans, and lead teams to enhance brand visibility and drive business growth. Marketing managers analyze market trends, monitor campaign performance, and ensure alignment with organizational goals.
Brand Strategist: Develop and implement branding strategies to strengthen a company’s image and market positioning. Brand strategists focus on consumer insights, competitive analysis, and creative approaches to build brand loyalty and recognition.
Digital Marketing Specialist: Plan and execute digital marketing campaigns across social media, search engines, and email platforms. Digital marketing specialists leverage analytics, SEO, PPC advertising, and content strategies to maximize online engagement and conversions.
Public Relations Executive: Manage media relations, corporate communications, and public image. PR executives handle press releases, media events, crisis communications, and campaigns to maintain a positive reputation for organizations.
Advertising Manager: Lead advertising campaigns, manage creative teams, and coordinate with agencies to promote products and services. Advertising managers oversee campaign strategy, budgeting, and performance evaluation to ensure maximum ROI.
Social Media Manager: Strategically manage social media platforms to engage audiences, grow brand presence, and drive conversions. Social media managers create content calendars, analyze performance metrics, and interact with followers to maintain a strong online presence.
Market Research Analyst: Conduct research to understand market trends, consumer preferences, and competitive landscapes. Market research analysts collect, analyze, and interpret data to provide actionable insights for marketing strategies and business decisions.
Content Strategist: Plan, create, and manage digital content across websites, social media, and other communication channels. Content strategists ensure that messaging aligns with brand identity and resonates with target audiences.
Communications Consultant: Provide expert advice on communication strategies, corporate messaging, and stakeholder engagement. Communications consultants help organizations improve internal and external communication effectiveness and strengthen their public image.
Event Marketing Coordinator: Organize and manage promotional events, product launches, and marketing activations. Event marketing coordinators oversee planning, logistics, vendor coordination, and on-site execution to create impactful experiences that enhance brand visibility.
