Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business in Marketing and International Business (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Business in Marketing and International Business (Double Major) offered by Murdoch University through Kaplan Higher Education Academy (KHEA), Singapore provides a strong foundation in modern marketing strategies while expanding students’ understanding of international trade, cross-border business operations, and global market expansion. This program equips learners with the ability to analyze customer behavior, manage brand experiences, and develop data-backed promotional strategies while also gaining expertise in global supply chain management, international negotiations, and market entry planning. Designed to meet the growing demands of multinational businesses, the degree enables students to become versatile professionals capable of driving competitive success in both local and global arenas.
Curriculum: The curriculum integrates essential marketing modules such as consumer behavior, digital marketing, brand management, and strategic marketing, combined with core international business subjects like international business law, trade policies, global market intelligence, and international business strategy. Through interactive learning, real-world projects, and case studies of global brands, students develop strong analytical, communication, and decision-making skills. This double-major structure ensures graduates can confidently address complex challenges in global marketing and transnational business operations.
Research Focus: The program encourages applied research in key areas such as global marketing trends, transnational consumer psychology, digital commerce, international trade relations, and sustainable global branding. Students investigate real-world business issues, evaluate market risk, and propose innovative strategies backed by data-driven insights. Research activities strengthen critical thinking and prepare students to support international business growth through effective marketing and operational solutions.
Industry Engagement: Kaplan Higher Education Academy places strong emphasis on industry relevance through industry-led workshops, networking opportunities, and collaboration with experienced faculty who bring real-world expertise. Students may participate in internships, corporate projects, and guest lectures conducted by professionals from multinational corporations, marketing firms, and export-oriented organisations. These connections enhance employability and expose learners to global business standards and workplace expectations.
Global Perspective: Singapore’s position as a major global business hub gives students access to a highly diverse and competitive marketplace. The program nurtures cultural intelligence, cross-border communication, and international strategic planning skills. With an internationally recognised Australian degree, graduates are well-equipped for career opportunities not only in Singapore but also across Asia-Pacific, Europe, and emerging markets worldwide. This global perspective ensures graduates are prepared to contribute to multinational companies, global marketing agencies, and international trade enterprises.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business in Marketing and International Business (Double Major) from Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore are equipped with a unique combination of international business knowledge and advanced marketing expertise. This dual-major prepares students to understand global market trends, design strategic marketing campaigns, manage cross-border operations, and build strong brand presence across diverse international markets.
International Marketing Executive: Develop and implement marketing strategies tailored to international markets, ensuring brand consistency and cultural relevance across regions.
Global Business Development Manager: Identify new market opportunities, forge international partnerships, and support business expansion initiatives across borders.
Market Research Analyst: Conduct research on global consumer behavior, market trends, and competitor activity to provide actionable insights for business decisions.
Export and Trade Coordinator: Manage international trade operations, documentation, logistics, and compliance to facilitate smooth cross-border transactions.
Brand Manager / Assistant Brand Manager: Oversee brand strategy, positioning, and campaigns while ensuring alignment with global marketing standards.
Digital Marketing Specialist: Plan and execute digital campaigns, optimize SEO/SEM performance, and leverage social media to reach international audiences.
International Sales Consultant: Build and maintain relationships with global clients, negotiate contracts, and drive international sales growth.
Product Marketing Executive: Develop and launch products for international markets, aligning marketing strategies with global customer demand and trends.
Customer Experience Manager: Enhance customer engagement, service quality, and loyalty strategies across global markets and diverse customer segments.
Trade Compliance and Business Operations Officer: Ensure international business operations adhere to trade regulations, legal requirements, and organizational policies.
