Master of Business Administration
Kaplan Higher Education Academy (KHEA) in Singapore offers a robust Master of Business ...
Bachelor of Business in Marketing and Global Media and Communication (Double Major)
Singapore
INTAKE: Jan, May & Aug
Program Overview
The Bachelor of Business in Marketing and Global Media and Communication (Double Major) offered at Kaplan Higher Education Academy (KHEA) in collaboration with Murdoch University, Australia, is designed to equip students with strong marketing foundations combined with advanced media communication skills. This program empowers learners to understand consumer behavior, digital branding, media production, storytelling, and communication strategies for modern business. It prepares individuals to thrive in fast-paced industries where branding, advertising, and global communication play a major role in business success.
Curriculum: The curriculum combines core business subjects with specialized units in marketing and media communication. Students explore key areas such as consumer insights, marketing analytics, digital and social media marketing, branding strategies, advertising campaigns, public relations, and global communication channels. Additionally, they gain expertise in media writing, strategic communication planning, and content creation. The course structure emphasizes practical learning through case studies, hands-on projects, multimedia applications, and industry-simulated assignments, helping students build a versatile career portfolio.
Research Focus: The research component of the program encourages students to analyze evolving global marketing challenges and communication trends. Areas of interest may include digital consumer behavior, social media influence, cross-cultural communication, creative advertising innovations, and brand identity development. Students are supported to apply research methodologies to real-world marketing and media environments, helping them become strategic thinkers and strong decision-makers.
Industry Engagement: Kaplan Higher Education Academy maintains strong connections with leading marketing, media, and communication companies. Through industry guest lectures, workshops, networking events, internships, and project collaborations, students gain practical exposure to market dynamics and professional practices. These interactions help learners build industry relationships, sharpen their skills, and enhance employability in various business sectors including advertising, public relations, and digital media.
Global Perspective: The double major offers an international outlook on both business marketing and communication landscapes. Students explore global branding strategies, cross-border advertising, and media content designed for diverse multicultural audiences. The academic pathway from Murdoch University provides a global education environment, preparing students for careers not only in Singapore but also worldwide. Graduates are capable of navigating global markets, adapting communication strategies across cultures, and contributing to international business growth.
Location
Singapore
Score
IELTS 6
Tuition Fee
SGD 14650
Undergraduate Entry Requirements
Application Fee: SGD 523
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 71 or higher.
- PTE: Overall score of 51 or higher.
Kaplan Higher Education Academy (KHEA) in Singapore offers a variety of scholarships and financial assistance programs to support international students in pursuing quality higher education.
Merit-Based Scholarships: Kaplan provides merit-based scholarships for international students who demonstrate outstanding academic performance. These scholarships may cover a portion of tuition fees and are awarded based on previous qualifications, standardized test scores, or exceptional achievements in prior studies.
Need-Based Financial Assistance: For students with strong academic potential but financial constraints, Kaplan offers need-based financial support. This assistance ensures that talented students from diverse economic backgrounds can access quality education without being hindered by financial barriers.
Graduates of the Bachelor of Business in Marketing and Global Media and Communication (Double Major) from Murdoch University at Kaplan Higher Education Academy (KHEA), Singapore possess a powerful combination of strategic marketing knowledge and advanced media communication skills.
Marketing Executive: Develop and implement marketing plans and campaigns that drive brand awareness and customer acquisition across digital and traditional channels.
Digital Marketing Specialist: Manage SEO/SEM, paid advertising, analytics, email marketing and social media campaigns to optimise online performance and ROI.
Brand Manager: Define and maintain brand strategy, positioning and identity while coordinating cross-channel campaigns and creative direction.
Public Relations Executive: Plan and execute PR strategies, media outreach and reputation management to protect and promote organisational image.
Content Strategist: Design content plans and produce multimedia assets tailored to audience segments to boost engagement and support marketing objectives.
Corporate Communications Officer: Manage internal and external communications, executive messaging, and corporate storytelling to align stakeholders and enhance reputation.
Advertising Account Executive: Coordinate client briefs, campaign delivery and media placements while liaising between creative teams and clients.
Media Planner: Analyse audience insights and select optimal media channels and schedules to maximise reach and campaign effectiveness.
Social Media Manager: Create social-first strategies, build community engagement, run influencer collaborations and monitor platform analytics.
Market Research Analyst: Conduct consumer and competitor research, interpret data, and deliver actionable insights to inform marketing and communication strategies.
